J.d. Power
Troy, MI
- UEI
- L2GVDQMLK641
- CAGE
- 3HXG6
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541720 Research and Development in the Social Sciences and Humanities
- 541990 All Other Professional, Scientific, and Technical Services
- Corporate family
-
-
- H9SMRUKT6FY4
-
- SAM.gov registration date
- Physical address
- 320 E Big Beaver Rd #500, Troy, MI 48083, USA
- Website
- jdpower.com
- Founded
- 1968
- Employees
- 1K-5K
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Research & Consulting Services
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | -$56 |
| FY2026 | $498,059 |
| FY2025 | $445,717 |
| FY2024 | $399,228 |
| FY2023 | $191,205 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Labor | $347,258 | |
| 2 | Department of Veterans Affairs | $83,895 | |
| 3 | Department of Commerce | $63,000 | |
| 4 | Department of Justice | $3,850 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
About the company
J.D. Power Corp, a for-profit market research and consumer insights company based in Troy, Michigan, provides customer intelligence data, benchmarking analytics, and survey research to federal agencies as a prime contractor on full-and-open purchase orders and blanket purchase agreements. The vendor holds no SBA certifications and competes entirely outside set-aside categories across a civilian-agency customer base.
J.D. Power's federal capability portfolio centers on vehicle valuation data, consumer transaction pricing intelligence, pharmacy operations benchmarking, and labor-market survey data. Representative work includes a $1.517 million firm fixed-price purchase order from the Bureau of Labor Statistics (awarded April 2024) for detailed monthly new-vehicle consumer transaction-price data feeding into Consumer Price Index calculations; a $420,310 single-award Blanket Purchase Agreement with the Department of Veterans Affairs (awarded May 2024, running through April 2029) providing the VA's Consolidated Mail Outpatient Pharmacy with online access to the J.D. Power National Pharmacy Study for benchmarking pharmacy operations against private sector standards—a relationship spanning since 2009; and a $346,000 purchase order from the Bureau of Economic Analysis (awarded April 2026) for monthly real-time motor vehicle data supporting National Income and Product Accounts calculations and GDP analysis. The vendor also delivered $82,500 in online vehicle appraisal database access services to U.S. Customs and Border Protection's Office of Asset Forfeiture.
Customer concentration is heavily skewed to Veterans Affairs. The Department of Veterans Affairs Strategic Acquisition Center Frederick accounts for 17 awards valued at $90.5 million combined potential value (representing 88% of the vendor's combined federal pipeline), while the Bureau of Labor Statistics drives 11 awards worth $5.7 million. Together, these two customers represent 77% of recent award count. The third and fourth tiers—GSA Federal Acquisition Service ($3.3 million) and the VA Veterans Health Administration Veterans Integrated Service Network 15 ($1.5 million)—trail substantially. The vendor serves fourteen distinct federal agencies overall, but dollar concentration with VA is extreme.
J.D. Power's primary vehicle is the GSA Professional Services Schedule, under which 34 task orders carry $103.1 million in combined potential value. A secondary Blanket Purchase Agreement (36C77024A0004) has generated three task orders worth $238 thousand. The vast majority of the vendor's federal revenue flows through GSA Schedule delivery orders placed by VA Strategic Acquisition.
Activity is modest and flat: two awards in 2022, one in 2023, three in 2024, two in 2025, and four in 2026 year to date. Only two awards face ultimate completion within the next twenty-four months (combined potential value $1.6 million), so recompete exposure is minimal. The vendor operates exclusively as a prime contractor—100% of tracked awards are prime, with zero subcontract work across the federal footprint. The bulk of work classifies under Administrative Management and General Management Consulting Services (27 awards) and Marketing Research and Public Opinion Polling (10 awards), with secondary streams in data collection and IT-telecom platform support labor.
Quick answers
Is J.d. Power registered in SAM.gov?
Yes. J.d. Power's SAM.gov registration is active through July 20, 2027.
Which contract vehicles does J.d. Power hold?
J.d. Power holds a place on 1 federal contract vehicle: PSS.
How much has J.d. Power received in federal contracts?
Federal contracts obligated $445,717 to J.d. Power in fiscal year 2025 and $1,534,153 in fiscal years 2023 through 2027.
How does J.d. Power rank among federal contractors?
J.d. Power ranked #47 in PSC B537 in FY2025.
What is J.d. Power's most recent federal award?
J.d. Power's most recent federal contract award is Mission critical - apprehending fugitives DIR-OPA: JD powers valuation on-line services CF: APC-FY26-000052 (15M10226PA4700561), from US Marshals Service Business Support Branch (USMS), on September 30, 2026.
On GovTribe
See J.d. Power's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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