J.d. Power
Troy, MI Doing business as J.d. Power Corp
- UEI
- L2GVDQMLK641
- CAGE
- 3HXG6
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
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- 541910 Marketing Research and Public Opinion Polling Primary
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541720 Research and Development in the Social Sciences and Humanities
- 541990 All Other Professional, Scientific, and Technical Services
- Corporate family
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J.d. Power
L2GVDQMLK641
- J.d. Power H9SMRUKT6FY4
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J.d. Power
L2GVDQMLK641
- SAM.gov registration date
- Physical address
- 320 E Big Beaver Rd #500, Troy, MI 48083, USA
- Website
- jdpower.com
- Founded
- 1968
- Employees
- 1K-5K
- Estimated annual revenue
- $10M-$50M
- Industry
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- Industrials
- Commercial & Professional Services
- Professional Services
- Research & Consulting Services
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| The bureau of labor statistics (BLS) has an ongoing interest in market data with which to analyze, evaluate, and improve… | Office of the Assistant Secretary for Administration and Management | $45,000 | |
| Pharmacy study | Veterans Integrated Service Network 15 | $83,895 | |
| Monthly real-time motor vehicle data for nipas | Office of the Secretary | $63,000 | |
| Transaction data for used vehicles sold to u.s. Consumers for CPI/oplc | Office of the Assistant Secretary for Administration and Management | $75,000 | |
| Pharmacy study | Veterans Integrated Service Network 15 | $79,330 |
About J.d. Power
J.D. Power Corp, a for-profit market research and consumer-insights firm based in Troy, Michigan, delivers survey data, automotive pricing analytics, pharmacy benchmarking, and economic indicators to federal agencies exclusively as a prime contractor (100% of recent awards, all full-and-open competitive, no set-aside designation). The vendor operates across a 60-award footprint spanning civilian statistical and healthcare agencies, with $102.7 million in combined potential value and $21.5 million obligated (21% of total), anchored by a dominant position on the GSA Federal Acquisition Service's Professional Services Schedule.
Customer concentration is extreme. The Department of Veterans Affairs Strategic Acquisition Center Frederick accounts for 17 awards and $90.5 million combined potential value — nearly 88% of the vendor's total portfolio dollars. This concentration stems almost entirely from a single-award Blanket Purchase Agreement (awarded May 1, 2024, ceiling $420,310 through April 30, 2029) for annual subscription access to J.D. Power's National Pharmacy Study, which allows the VA's Consolidated Mail Outpatient Pharmacy to benchmark veteran pharmacy operations against large private-sector comparables in cost, prescription delivery, and customer service. Three BPA calls have issued under this vehicle ($75,195 on May 1, 2024; $79,330 on May 1, 2025; $83,895 on May 1, 2026), totaling $238,420 to date. The Department of Labor's Bureau of Labor Statistics (10 awards, $5.4 million combined potential value) is the distant second customer, reflecting J.D. Power's role as a data supplier for consumer price index and vehicle pricing analysis. The Department of Commerce Bureau of Economic Analysis (6 awards, $1 million) and Bureau of the Census (3 awards, $238 thousand) round out the active set. The two rankings diverge sharply — by award count, VA VISN 15 holds 11 awards ($1.5 million), but VA SAC Frederick's single BPA ($90.5 million) dominates the potential-value ranking by an order of magnitude.
J.D. Power's vehicle footprint is concentrated. Thirty-four task orders flow through the GSA Professional Services Schedule ($103.1 million combined potential value); one task order runs on a Census Bureau BPA (Blanket Purchase Agreement 36C77024A0004, $238 thousand). Representative work includes a $1.517 million BLS purchase order (awarded April 1, 2024, completion March 31, 2027) for detailed monthly new-vehicle consumer transaction-price data supporting the CPI; a $346,000 Bureau of Economic Analysis purchase order (awarded April 30, 2026, completion April 29, 2031) for real-time monthly motor-vehicle data feeding the National Income and Product Accounts System and GDP calculations; and a $82,500 U.S. Customs and Border Protection purchase order (awarded January 12, 2023) for online vehicle appraisal database access supporting the Office of Asset Forfeiture. Activity has remained flat in recent years (two awards in 2022, one in 2023, three in 2024, two in 2025, two in 2026). Only three awards face ultimate completion in the next twenty-four months (combined potential value $1.7 million), creating minimal recompete exposure in the near term. Primary NAICS concentration sits in Administrative Management and General Management Consulting Services (27 awards), Marketing Research and Public Opinion Polling (9 awards), and All Other Information Services (6 awards).
Contract vehicles
Quick answers
What is J.d. Power's UEI?
J.d. Power's Unique Entity ID (UEI) in SAM.gov is L2GVDQMLK641.
What is J.d. Power's CAGE code?
J.d. Power's CAGE code is 3HXG6.
What is J.d. Power's primary NAICS code?
J.d. Power's primary NAICS code is 541910 (Marketing Research and Public Opinion Polling).
Where is J.d. Power located?
J.d. Power's physical address in SAM.gov is 320 E Big Beaver Rd #500, Troy, MI 48083, USA.
Is J.d. Power registered in SAM.gov?
Yes. J.d. Power's SAM.gov registration is active through July 20, 2027.
Which contract vehicles does J.d. Power hold?
J.d. Power holds a place on 1 federal contract vehicle: PSS.
What is J.d. Power's most recent federal award?
J.d. Power's most recent federal contract award is The bureau of labor statistics (BLS) has an ongoing interest in market data with which to analyze, evaluate, and improve… (1605C526P00012), from Office of the Assistant Secretary for Administration and Management, on September 28, 2026.
On GovTribe
See J.d. Power's full federal record
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- IDV awards
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