National Cinemedia, LLC
Englewood, CO
- UEI
- Z9BKPJKEAYZ8
- CAGE
- 8AMF7
- Primary NAICS
- 541840 Media Representatives
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 6300 S Syracuse Way #300, Englewood, CO 80111, USA
- Website
- ncm.com
- Founded
- 2002
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Consumer Discretionary
- Media
- Movies & Entertainment
- SIC code
- 78 Motion Pictures
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $35,000 |
| FY2025 | $20,000 |
| FY2024 | $17,560 |
| FY2023 | $41,120 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $25,000 | |
| 2 | Department of the Interior | $10,000 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Grant subawards
| Prime recipient | Prime award | Amount | Awarded |
|---|---|---|---|
| Department Of Behavioral Health And Developmental Disabilities | B08TI083530 | $129,234 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Global Media Marketing, Inc. | Yorba Linda, CA | 541810 Advertising Agencies |
| Vector Media Holding Corp. | New York, NY | 541850 Indoor and Outdoor Display Advertising |
| Clear Channel Outdoor, LLC | San Antonio, TX | 541850 Indoor and Outdoor Display Advertising |
| Outfront Media Inc. | New York, NY | 541890 Other Services Related to Advertising |
| Blue Line Media Inc. | Los Angeles, CA | 541810 Advertising Agencies |
About the company
National Cinemedia, LLC, a for-profit limited liability company headquartered in Englewood, Colorado, operates as a prime contractor providing digital cinema advertising and public outreach services to federal agencies through a nationwide network of movie theaters. The company competes in full-and-open procurements with no recurrent set-aside designation; all visible prime awards carry no set-aside markings.
National Cinemedia's federal capability is cinema-based advertising — the company designs and distributes targeted public service announcements, recruitment campaigns, and awareness messaging through local movie theater networks. Recent prime awards include a $25,000 firm fixed-price purchase order from the U.S. Air Force (May 2026) for five-week advertising runs across 32 screens in Washington state; a $10,000 purchase order from the Utah National Guard (September 2025) for 30-second marketing spots at 19 local theaters; a $30,000 contract from the U.S. Fish and Wildlife Service (August 2024) for an Idaho fire management recruitment campaign; and a $31,000 purchase order from the FBI Richmond Field Office (September 2023) for a hate crimes awareness campaign in Virginia. The Department of the Interior's Bureau of Land Management Nevada Region has placed multiple awards ranging from $10,000 to $10,279.99 for fire prevention and BLM initiative advertising in local Elko theaters.
Customer concentration is diffuse across 46 distinct federal agencies, with the top five accounting for 36% of recent awards by count but split differently by dollar value. United States Special Operations Command leads in combined potential value with 11 awards worth $3.3 million; the Department of the Air Force follows with 11 awards worth $604 thousand; and the Department of the Army Acquisition Support Center (PEO Simulation, Training and Instrumentation) accounts for 13 awards but only $68 thousand in combined potential. The Department of Homeland Security, Department of Agriculture Forest Service, and Oregon Army National Guard round out the top five by dollars. National Cinemedia places work under one named parent vehicle, Indefinite Delivery Contract H9225716D0006, which carries 9 task orders with $944 thousand in combined potential value. The source identifies one grant sub-award (August 2024) to the Department of Behavioral Health and Developmental Disabilities as a sub-recipient for media services; otherwise, National Cinemedia operates as a prime (99% of awards).
Activity has remained modest and sporadic — one award in 2022, two in 2023, three in 2024, two in 2025, and one in 2026 — with total combined potential value of $7 million across 128 awards since 2005. The vendor's work is categorized under NAICS Other Services Related to Advertising (63 awards), Advertising Agencies (26 awards), and Media Representatives (8 awards), with PSC coding predominantly Support — Management: Advertising (64 awards). National Cinemedia's award footprint suggests a niche player in federal advertising outreach rather than a growth-stage or volume incumbent; the company serves primarily defense, homeland security, and natural-resource agencies seeking regional cinema-based public messaging, without visible capture of any marquee contract vehicles or task-order volume concentrations.
Quick answers
Is National Cinemedia, LLC registered in SAM.gov?
Yes. National Cinemedia, LLC's SAM.gov registration is active through March 18, 2027.
How much has National Cinemedia, LLC received in federal contracts?
Federal contracts obligated $20,000 to National Cinemedia, LLC in fiscal year 2025 and $113,680 in fiscal years 2023 through 2027.
How does National Cinemedia, LLC rank among federal contractors?
National Cinemedia, LLC ranked #95 in NAICS 54181 in FY2025.
What is National Cinemedia, LLC's most recent federal award?
National Cinemedia, LLC's most recent federal contract award is PRI 3 - fire prevention UEC theaters (140L3726P0068), from Idaho Region (BLM), on July 14, 2026.
On GovTribe
See National Cinemedia, LLC's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors