Heart And Mind Strategies LLC
Reston, VA
- UEI
- LATRJSFHVQZ3
- CAGE
- 6UZ96
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
-
- 541511 Custom Computer Programming Services
- 541512 Computer Systems Design Services
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541690 Other Scientific and Technical Consulting Services
- 541720 Research and Development in the Social Sciences and Humanities
- SAM.gov registration date
- Physical address
- 1830 Fountain Dr UNIT 1505, Reston, VA 20190, USA
- Website
- heartandmind.us
- Founded
- 2008
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Research & Consulting Services
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract vehicles
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| Vendor | Location | Primary NAICS |
|---|---|---|
| Keybridge Research Llc. | Washington, DC | 541990 All Other Professional, Scientific, and Technical Services |
| Datamax, LLC | Daytona Beach Shores, FL | 541910 Marketing Research and Public Opinion Polling |
| Strategic Research Insights Inc. | Princeton, NJ | 541613 Marketing Consulting Services |
| Foursyte LLC | Ashburn, VA | 541611 Administrative Management and General Management Consulting Services |
| Actus Policy Research LLC | Olney, MD | 541611 Administrative Management and General Management Consulting Services |
About the company
Heart And Mind Strategies LLC, doing business as Heart & Mind Strategies, operates as a prime contractor on federal professional services and market research contracts, holding a seat on the GSA Multiple Award Schedule with a portfolio of professional consulting and research labor categories. The firm is a for-profit limited liability partnership based in Reston, Virginia, competing predominantly in full-and-open procurements rather than set-aside vehicles.
The vendor's recent federal footprint is minimal: a single contract award from September 2017 to GSA Federal Acquisition Service for market research and public opinion polling work, with a combined potential value of $800 thousand. This award falls under NAICS 541910 (Marketing Research and Public Opinion Polling) and PSC category Support-Professional: Market Research/Public Opinion. Activity data shows one award in 2017 with no subsequent prime awards captured in the source, indicating either dormant federal activity or a shift away from federal contracting over the past nine years.
Heart And Mind Strategies maintains an active GSA Schedule presence offering professional services and research labor across fifteen labor categories spanning visualization strategy, solutions management, analytics, and healthcare consulting. The schedule rates range from $73.50 per hour for entry-level visualization strategist roles (bachelor's degree, two years experience) through $444.55 per hour for senior healthcare consultant positions (master's degree, ten years experience), with mid-career offerings such as senior solutions manager at $195.58 per hour and director-level analytics roles at $267.83 per hour. All listed labor categories require no security clearances. The education profile spans bachelor's through master's degrees, with experience requirements scaling from one to thirty years depending on seniority and specialization.
Service Contract Inventory reporting shows minimal activity: one SCI record in FY2024 in the vendor's subcontractor capacity, with 0.1 FTEs delivered on federal service contracts above the $150,000 reporting threshold. This indicates the vendor does not currently operate as a significant federal services prime and has no material sub-award activity captured in SCI. The single GSA FAS award from 2017 and the GSA Schedule presence suggest Heart And Mind Strategies positions itself for professional-services task-order work under GSA vehicles, but recent federal transaction volume does not support active pursuit or material competitive positioning across federal agencies.
SBA capabilities narrative
We are the premier brand and communication partner devoted to inspiring clients to propel their organizations forward through advanced research and analytics, incisive strategy and compelling narrative.
Quick answers
Is Heart And Mind Strategies LLC registered in SAM.gov?
Yes. Heart And Mind Strategies LLC's SAM.gov registration is active through February 18, 2027.
Which contract vehicles does Heart And Mind Strategies LLC hold?
Heart And Mind Strategies LLC holds a place on 2 federal contract vehicles, including MAS and PSS.
On GovTribe
See Heart And Mind Strategies LLC's full federal record
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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