Optibrand LLC
Montclair, NJ Doing business as Optibrand RX
- UEI
- MKZ7LCGXKEQ4
- CAGE
- 7Q6N8
- Primary NAICS
- 541613 Marketing Consulting Services
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 26 Park St #2061, Montclair, NJ 07042, USA
- Website
- optibrandrx.com
- Founded
- 2006
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract vehicles
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About the company
Optibrand LLC, doing business as Optibrand RX, holds a single GSA Federal Supply Schedule contract awarded in May 2022 as a prime contractor, providing marketing consulting, marketing research, and analysis services on a government-wide basis without set-aside designation.
The vendor operates from Montclair, New Jersey, as a for-profit Subchapter S corporation. Its federal footprint is minimal — one active contract vehicle carrying a $100 thousand ceiling with the GSA Federal Acquisition Service, accounting for 100% of its tracked federal awards as of the source date (May 2022). No subsequent awards or sub work appear in the source data. The contract runs through May 2027.
Optibrand RX's capability framing derives from its GSA labor portfolio rather than recent delivery history. The vendor maintains eleven active labor categories spanning marketing research, market analysis, account management, and project oversight, with hourly rates ranging from $85.08 (administrative/clerical) to $276.37 (principal), all supported by bachelor's or master's-level education requirements and zero security-clearance roles. Represented positions include Market Research Consultant ($97.86/hr, MA with ten years' experience), Account Executive ($100.09/hr, BA with seven years' experience), Project Manager ($175.16/hr, MA with ten years' experience), Senior Vice President for Market Research ($220.21/hr, MA with thirteen years' experience), and Principal-level engagement ($276.37/hr, MA with fifteen years' experience). This rate structure and labor mix indicate focus on higher-touch strategic advisory and research delivery in market analysis, customer insights, and account-level consulting rather than commodity research or administrative support.
Customer concentration is absolute — all activity routes through the GSA Federal Acquisition Service under the single Multiple Award Schedule vehicle. The source contains no evidence of task-order activity, sub-award work, or agencies beyond GSA placing orders since the contract award in 2022. No recompete exposure or recent activity trajectory data is available; the vendor's federal posture remains a GSA Schedule seat without documented utilization or subsequent contract wins in the source dataset.
SBA capabilities narrative
Our approach to brand positioning is deliberately strategic and focused on what is best for the brand; not clouded by creative bias or gut instinct. Our goal is to help our clients deliver clear, effective marketing direction so their creative agencies and marketing partners can do their best work to optimize the commercial performance of the brand.
Quick answers
Is Optibrand LLC registered in SAM.gov?
Yes. Optibrand LLC's SAM.gov registration is active through June 10, 2027.
Which contract vehicles does Optibrand LLC hold?
Optibrand LLC holds a place on 1 federal contract vehicle: MAS.
On GovTribe
See Optibrand LLC's full federal record
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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