Directory display advertising in at 5 highly trafficked shopping locations throughout the state of minnesota.
Ended Purchase Order Awarded Last action
- Contract number
- W50S7E25PA004
- Awardee
-
Directional Ad-Vantage Holdings, LLC UEI QCCAEMCZ6UN5
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $49,816
Award facts
- Contract value 100% obligated
- $49,816.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- Set-aside
- Total Small Business
- Competition
- 3 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Fort Snelling, MN 55111, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force has awarded a $49,816 firm fixed-price purchase order to Directional Ad-Vantage Holdings, LLC (operating as Smartlite) for directory display advertising services at five high-traffic shopping locations throughout Minnesota. The contract is designated as a Total Small Business set-aside, reflecting Smartlite's certification as a small business entity. Performance will take place at Fort Snelling, Minnesota, with an ultimate completion date of September 30, 2026, and the award was executed on October 1, 2025.
Smartlite is a Boca Raton, Florida-based limited liability company specializing in targeted advertising and marketing services for federal defense and military agencies. This contract aligns with the company's established service line of providing mall directory advertising and promotional materials designed to support recruitment, retention, and public awareness initiatives within the defense sector. The award represents the company's sixth prime federal contract, continuing its track record of delivering advertising placements at military installations and high-traffic shopping areas for Air Force and Air National Guard organizations.
Quick answers
Who was awarded contract W50S7E25PA004?
W50S7E25PA004 was awarded to Directional Ad-Vantage Holdings, LLC by Department of the Army (Department of Defense) on October 1, 2025.
How much is contract W50S7E25PA004 worth?
The government has obligated $49,816 on W50S7E25PA004.
Which agency awarded contract W50S7E25PA004?
Department of the Army (Department of Defense) awarded W50S7E25PA004, with funding from Air Force (Department of Defense).
Was contract W50S7E25PA004 competed?
The government received 3 offers. It was set aside: Total Small Business.
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