Purchase Order W912J325PA030
- Not listed
- <p>The U.S. Department of Defense's New Mexico National Guard awarded a $5,135.00 firm fixed-price purchase order to Directional Ad-Vantage Holdings, LLC (doing business as Smartlite) for the SMARTLITE USA program. The contract has an ultimate completion date of August 12, 2024 and was awarded on July 14, 2024. This contract does not have a set-aside designation.</p>
- The Air National Guard awarded a firm fixed-price purchase order to Directional Ad-Vantage Holdings, LLC (operating as Smartlite) for static digital advertising signage services valued at $19,896.50. The contract, which commenced on September 8, 2025, requires placement of digital advertising signs in high-traffic shopping areas in Birmingham, Alabama, designed to generate maximum impressions over a 52-week performance period. This contract carries a total small business set-aside designation...
- This is a firm fixed-price purchase order contract awarded by the Air Force Materiel Command, a defense agency, to Directional Ad-Vantage Holdings, LLC (operating as Smartlite), a for-profit limited liability company. The contract, valued at $34,970.00, is for mall directory advertising services. The contract has a performance period ending on September 14, 2024. This contract does not have a set-aside designation. Smartlite has established itself as a provider of targeted advertising solutions,...
- The U.S. Air Force has awarded a $49,816 firm fixed-price purchase order to Directional Ad-Vantage Holdings, LLC (operating as Smartlite) for directory display advertising services at five high-traffic shopping locations throughout Minnesota. The contract is designated as a Total Small Business set-aside, reflecting Smartlite's certification as a small business entity. Performance will take place at Fort Snelling, Minnesota, with an ultimate completion date of September 30, 2026, and the award...
- The New Mexico Army National Guard (NMARNG) awarded a $235,720 firm fixed price purchase order to Synertex LLC for FY22-FY23 Recruitment and Retention Marketing Services. This is a total small business set-aside contract. The contract period of performance is from August 29, 2022 through September 28, 2023. This order was awarded under a solicitation for commercial services to provide recruitment marketing support throughout New Mexico. Synertex LLC is a strategic IT company that has been...
- The U.S. Department of the Army's New Mexico Army National Guard awarded a $30,000 firm-fixed-price purchase order contract to the New Mexico Broadcasters Association (NMBA), a non-profit organization representing the broadcast industry in New Mexico. The contract is for NMBA to provide radio broadcast network advertising services from May 24, 2023 through November 2, 2023. This contract does not have a set-aside designation. NMBA has also received subawards under grants from the New Mexico...
- This firm fixed price federal contract was awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged woman-owned business, to provide media placement services for the U.S. Army National Guard. The $12,693,967.47 delivery order contract has a period of performance ending on September 26, 2014 and was awarded by the Readiness Center, a Defense agency, on September 27, 2013. The contract requires LMO Advertising to furnish digital advertising, radio and TV...
- <p>The U.S. federal government awarded a $28,043.68 firm fixed price purchase order contract to Burwood Group, Inc. for a digital display system located throughout the state for the New Mexico Army National Guard. The contract has a period of performance through March 31, 2022 and was not set aside for a specific business type. The contracting agency is the New Mexico National Guard, which is a defense agency.</p>
- The U.S. Air National Guard awarded a $77,500.00 firm fixed-price purchase order to the New Mexico Activities Association, a non-profit organization, to provide advertising services for 13 different New Mexico high school athletic championships throughout the year. The advertising services include promotional postings through social media before, during, and after the games. This contract was sole-sourced to the New Mexico Activities Association as the sole purveyor of advertising content for...
- This is a firm fixed-price delivery order contract awarded by the U.S. Department of Defense's Army National Guard Readiness Center to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged, woman-owned business. The contract, with a ceiling value of $14,994,902.00, is for media placement services to support recruiting and retention initiatives for Army National Guard units in Maine, Mississippi, and South Dakota. LMO Advertising, an independent marketing...
The New Mexico Army National Guard awarded a firm fixed-price purchase order valued at $9,100 to Directional Ad-Vantage Holdings, LLC (doing business as Smartlite) on August 11, 2025, with completion targeted for August 9, 2026. The contract calls for the contractor to design and produce two advertising panels using materials provided by NMARNG to support the organization's recruitment and retention objectives. Smartlite will generate qualified advertisements tailored to meet the National Guard's strategic goals for attracting and retaining military personnel. The contract was awarded without a set-aside designation, indicating open competition in the federal contracting marketplace. Work will be performed in Albuquerque, New Mexico. Smartlite is an established provider of advertising and marketing services specializing in defense-sector clients, with a track record of delivering similar mall directory and targeted advertising solutions to military organizations. The company has been registered in the System for Award Management since February 2009 and has secured multiple prior federal contracts with defense agencies, including previous awards from the New Mexico National Guard. This award represents a continuation of Smartlite's engagement with the National Guard's marketing initiatives to enhance visibility of military programs and facilities within local communities to support force development objectives.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $9.1k | 8/6/25 |