Carol H. Williams Advertising
Oakland, CA
- UEI
- JLAHRJP14WY8
- CAGE
- 33JF0
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- SBA certifications
-
HUBZone Firm· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 1625 Clay St #800, Oakland, CA 94612, USA
- Website
- carolhwilliams.com
- Founded
- 1986
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract vehicles
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About the company
Carol H. Williams Advertising, a woman-owned, Black American-owned, minority-owned small business based in Oakland, California, holds a GSA Multiple Award Schedule (MAS) contract for advertising and marketing research services as a HUBZone-certified prime contractor. The vendor competes under full-and-open set-asides — the MAS contract carries no set-aside restriction — though its SBA certifications (HUBZone, women-owned small business, self-certified small disadvantaged business) position it competitively for civilian agency preference programs and targeted set-aside vehicles when available.
Carol H. Williams Advertising's federal footprint consists of a single MAS contract awarded by GSA's Federal Acquisition Service on February 28, 2023, with a $2 million ceiling and ultimate completion date of February 27, 2028. The contract authorizes the vendor to offer advertising services and marketing research and analysis under SINs 541810 and 541910, enabling direct ordering by civilian agencies from an established price list. The vendor operates nationwide under the MAS vehicle and does not appear in the source data as a subcontractor on larger federal awards; all activity reflects prime contracting status.
The labor portfolio spans fifteen job categories across account management, creative, and production functions. Entry-level positions such as junior art director and traffic manager are priced at $102.66 per hour and require a bachelor's degree with zero to eight years of experience. Mid-career roles — project manager, designer, and account supervisor — range from $167.96 to $180.23 per hour and assume five to seven years of experience. Senior leadership positions, including group account director at $256.67 per hour and chief creative officer at $483.81 per hour, reflect ten to forty years of experience and carry the highest education and expertise benchmarks. No positions require security clearances. This rate structure positions Carol H. Williams Advertising as a full-service creative and account-management vendor capable of supporting federal civilian agencies' advertising campaigns, brand strategy, and market research initiatives at professional hourly rates typical of mid-size creative shops on the GSA Schedule.
Customer concentration is currently minimal — GSA's Federal Acquisition Service accounts for 100% of recorded awards as the contracting and funding entity. The vendor's federal revenue exposure depends on task-order activity flowing from the MAS contract to civilian agencies, which the source does not detail. The contract reaches its ultimate completion date in early 2028, positioning a recompete window in the twelve to twenty-four months preceding that deadline.
SBA capabilities narrative
CAROL H. WILLIAMS ADVERTISING is a full service advertising agency in Oakland with other facilities in Chicago, New York, and Detroit. To communicate to African American and urban consumers successfully in today's dynamic environment, we must provide our clients with an array of services that can be integrated to create a 360 degree "surround-sound" marketing program.
The following list our current in-house capabilities:
-Consumer research, planning, management/execution and evaluation.
-Strategic marketing and advertising planning/analysis.
-Media planning, placement and evaluation.
-Trade and consumer promotion, idea generations, planning, implementation and analysis.
-Interactive marketing program design and development.
-Design and production of sales.
Quick answers
Is Carol H. Williams Advertising registered in SAM.gov?
Yes. Carol H. Williams Advertising's SAM.gov registration is active through January 19, 2027.
Which SBA certifications does Carol H. Williams Advertising hold?
Carol H. Williams Advertising holds HUBZone Firm certification from the SBA.
Which contract vehicles does Carol H. Williams Advertising hold?
Carol H. Williams Advertising holds a place on 1 federal contract vehicle: MAS.
On GovTribe
See Carol H. Williams Advertising's full federal record
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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