Wheeler Graphic Design Consultant
Closed State & local contract opportunity Posted
- Solicitation number
- 2025-273
- State
- Colorado
- Responses due
Opportunity facts
- Jurisdiction
- NIGP codes
- 915 Communications And Media Related Services
- 918 Consulting Services
- 961 Miscellaneous Services, No. 1 (Not Otherwise Classified)
- 962 Miscellaneous Services, No. 2 (Not Otherwise Classified)
- 965 Printing: Preparations, Etching, Photoengraving, Preparation Of Mats, Negatives And Plates And Printing Services
- UNSPSC codes
- 92110000 Military services and national defense
- 83000000 Public Utilities and Public Sector Related Services
- 73130000 Food and beverage industries
- 78140000 Transport services
- 90120000 Travel facilitation
- 72121602 Offshore wind farm environmental survey
- 90130000 Performing arts
- 78000000 Transportation and Storage and Mail Services
- 80142104 Digital media buying services
- 82110000 Writing and translations
Show all 47
- 80150000 Trade policy and services
- 72154063 Stopple or line stopping service
- 93140000 Community and social services
- 80142112 Offline media buying
- 94000000 Organizations and Clubs
- 90000000 Travel and Food and Lodging and Entertainment Services
- 71100000 Mining services
- 73140000 Fibers and textiles and fabric industries
- 93150000 Public administration and finance services
- 72121603 Offshore wind farm geotechnical survey
- 72121604 Offshore wind farm installation and commissioning
- 72154062 Hot tapping service
- 73150000 Manufacturing support services
- 90150000 Entertainment services
- 91110000 Domestic and personal assistance
- 80142105 Direct marketing/mailing specific to fundraising
- 93000000 Politics and Civic Affairs Services
- 81130000 Statistics
- 93100000 Political systems and institutions
- 93110000 Socio political conditions
- 93120000 International relations
- 78120000 Material packing and handling
- 81120000 Economics
- 90140000 Commercial sports
- 93170000 Trade policy and regulation
- 72121600 Offshore wind farm service
- 72121601 Offshore wind farm development and project management
- 72121605 Offshore wind farm operation, maintenance and service
- 72121606 Offshore wind farm decommissioning
- 71110000 Oil and gas exploration services
- 73100000 Plastic and chemical industries
- 77120000 Pollution tracking and monitoring and rehabilitation
- 80140000 Marketing and distribution
- 81150000 Earth science services
- 82150000 Professional artists and performers
- 94110000 Religious organizations
- 94130000 Civic organizations and associations and movements
- Point of contact
-
- Asal Vojdani asal.vojdani@aspen.gov (720) 589-4943
Opportunity details come from bidnetdirect.com. Updated .
About this opportunity
The City of Aspen, located in Pitkin County, Colorado, is seeking a graphic design consultant for the Wheeler Opera House through a Request for Proposals (RFP) for the 2025/2026 season. The procurement focuses on developing a cohesive brand concept and template package that will support holiday programming and the Aspen Laugh Festival, with the primary objective of creating a visual design system that reflects the Wheeler's identity as welcoming, refined, and vibrant. Deliverables will include adaptable templates for print and digital advertising, on-site signage, and collateral materials that can be executed by the in-house marketing team. The proposal evaluation will be comprehensive, with criteria weighted as follows: firm experience (25%), public awareness (25%), team experience (15%), project understanding (15%), reference responses (10%), and costs (10%). Proposals are due by 2:00 PM on August 8th, 2025, and must be submitted electronically through the Bidnet Direct website. The RFP emphasizes a preference for locally based firms with knowledge of the Roaring Fork Valley market and highlights that this is not a full rebranding effort, but a strategic collaboration to enhance marketing consistency and efficiency.
The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. The City has indicated an anticipated budget range of $35,000-$40,000 for concept development for the remainder of the calendar year, with potential for cost reduction. While no incumbent vendors are specifically mentioned, the document suggests the selected agency will work closely with the Wheeler Opera House's in-house marketing team. Optional special projects may be considered, with additional work to be pre-approved and billed at a mutually agreed upon hourly rate. The style guide provided with the RFP offers detailed branding specifications, including precise logo usage guidelines, color palette (featuring Cool Gray 11C, PMS 644 C, and PMS 186 C), and typography requirements (with Aqua Grotesque as the logo typeface and complementary fonts like Gotham, Acumin Pro Condensed, and Helvetica). Successful contractors will need to demonstrate an ability to create flexible design assets that can be easily updated by the Wheeler's internal team while maintaining brand integrity.
Opportunity text
The project will include, but is not limited to: The Wheeler Opera House is seeking a graphic design agency/consultant to develop a cohesive brand concept and template package for the 2025/2026 season, including holiday programming and the Aspen Laugh Festival. The selected agency will collaborate with the in-house marketing team to create a compelling visual language through an engaging and flexible design system that defines and elevates the Wheeler's identity-welcoming, refined, and vibrant. Deliverables will include adaptable templates for print and digital advertising, on-site signage, and collateral materials. This work will support our in-house execution of marketing campaigns and ensure brand consistency across all channels.
Files
| File | Type | Posted |
|---|---|---|
| RFP Wheeler Graphic Design 2025.pdf | ||
| Q&A Document 2.pdf | ||
| Instructions to Offerors of Professional Services 2024.docx | DOCX document | |
| Q&A Document 1.pdf | ||
| WheelerStyleGuide (1).pdf |
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