WheelerStyleGuide (1).pdf
PDF 8 MB Posted
- Attached to
- Wheeler Graphic Design Consultant
- Solicitation number
- 2025-273
- Issued by
- Pitkin County, Colorado
About this file
The document is a comprehensive style guide for the Wheeler Opera House in Aspen, Colorado, detailing the organization's brand identity, logo usage, and visual design standards. The style guide provides specific guidelines for logo variations, including a preferred two-color horizontal version, acceptable grayscale options, and rules for proper logo placement and spacing. It outlines the brand's color palette with precise Pantone, CMYK, RGB, and HTML color codes, featuring Cool Gray 11C, PMS 644 C, and PMS 186 C as the primary brand colors.
The style guide also specifies typography, with Aqua Grotesque as the logo typeface and complementary typefaces including Gotham, Acumin Pro Condensed, and Helvetica. A detailed section on incorrect logo usage demonstrates prohibited modifications such as outlining, distorting proportions, placing the logo on photos or patterns, and altering color schemes. The guide emphasizes maintaining the logo's integrity across various applications, providing clear space requirements and recommendations for proper logo presentation. This comprehensive document serves as a critical resource for maintaining consistent visual branding for the Wheeler Opera House.
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Other files
| File | Type | Posted |
|---|---|---|
| Q&A Document 2.pdf | ||
| Instructions to Offerors of Professional Services 2024.docx | DOCX document | |
| Q&A Document 1.pdf | ||
| RFP Wheeler Graphic Design 2025.pdf |
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Text version
+W H E E L E R O P E R A H O U S E S T Y L E G U I D E
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890.,:;%#&*/<>!?{}[]()@
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890.,:;%#&*/<>!?{}[]()@
Aqua Grotesque
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,:;%#&*/<>!?{}[]()@
Gotham
Acumin Pro Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890.,:;%#&*/<>!?{}[]()@
Helvetica
WHEELER OPERA HOUSE BRAND COLORS
Complete color formulas may be found in the table below.
PMS Cool Gray 11C
CMYK (%) 0 0 0 80
RGB 35 31 32
HTML # 333333
PMS 644 C
CMYK (%) 38 20 6 0
RGB 157 183 212
HTML # 9DB7D4
PMS 186 C
CMYK (%) 12 100 91 3
RGB 207 32 47
HTML # CF202F
Logo Typeface
Complementary Typefaces
W H E E L E R O P E R A H O U S E S T Y L E G U I D E+
Do not outline the logo.
Do not place the logo on a photo.
Do not change the graphical element proportions of the logo.
Do not alter the colors of the three color logo Do not place the logo on a pattern.
Incorrect Usage The following examples illustrate logo misuse and are NOT permitted.
Do not skew the full-version logo.
Do not distort the proportion of the logo. Do not place a color logo on the same color background greater than 50 percent.
Brand Logo Lockup Below are variations of the brand logo. Do not change or attempt to recreate or rework the logo.
The two-color horizontal version is our preferred logo
A gray scale logo is acceptable.
You can also use the logo in Wheeler gray (Cool Gray 11C).
You can reverse the logo if a dark background is used.
Spacing Requirements Clear space requirement:
Always leave a su�icient amount of clear space around the logo. The recommended amount of clear space is shown below.
As a rule of thumb, if the logo is 1 inch in height, you should leave . 5 inches of white space on all four sides.
x x x x
Clear Space
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