Public Relations and Influencer Marketing Services

The City of College Station, Texas has issued a Request for Proposal (RFP No. 25-096) seeking public relations and influencer marketing services for "Visit College Station" to enhance the city's brand visibility and destination marketing. The primary objective is to develop a comprehensive storytelling strategy targeting regional, national, and trade media, as well as established influencers aligned with the city's target audiences. The selected firm will be responsible for driving earned media coverage and strengthening awareness of College Station across Texas and the surrounding region. Proposal submissions are due on August 28, 2025, at 2:00 PM CT through the Brazos Valley e-Marketplace bidding portal, with vendor registration required to access solicitation documents. Preliminary timeline includes questions due by August 21, 2025, interviews scheduled for the week of September 8, 2025, and contract evaluations planned for September 2025, with the earliest award anticipated in September or October 2025. The city intends to select a single consultant but reserves the right to make multiple awards if deemed in the best interest of the municipality. Evaluation will likely focus on the vendor's ability to create impactful storytelling that highlights College Station's unique offerings and reinforces its identity as a versatile, vibrant destination.

While specific set-aside designations are not explicitly detailed in the provided documentation, potential respondents should note the electronic submission requirements through the Brazos Valley e-Marketplace platform. The RFP does not indicate specific restrictions on organizational types or disadvantaged enterprise participation. No information about incumbent vendors or existing technological infrastructure was provided in the available documents. The solicitation suggests a comprehensive marketing services contract, though specific budget ranges or award values were not disclosed in the available materials. Vendors interested in responding must carefully review the full RFP documentation and register on the Brazos Valley e-Marketplace platform to access complete solicitation details, submit proposals, and engage in the Q&A process. All inquiries must be submitted in writing through the bidding portal's Q&A feature to ensure a fair and objective evaluation process.