ESBD_443349_1754428631591_ESBD Notice.pdf
PDF 864 KB Posted
- Solicitation number
- 25-096
- Issued by
- Brazos County, Texas
About this file
This is a Request for Proposal (RFP No. 25-096) issued by the City of College Station, Texas, seeking public relations and influencer marketing services for "Visit College Station" to elevate the city's brand visibility and establish it as a premier destination for visitors, meeting planners, and sports organizers. The selected firm will execute a comprehensive storytelling strategy targeting regional, national, and trade media as well as established influencers that align with Visit College Station's target audiences, with the goal of driving earned media and strengthening awareness across Texas and the surrounding region. The RFP was released on August 5, 2025, with questions due by August 21, 2025 at 2:00 PM CT, and proposal submissions due August 28, 2025 at 2:00 PM CT via the Brazos Valley e-Marketplace bidding portal. Interviews are scheduled for the week of September 8, 2025, with contract evaluations and negotiations planned for September 2025 and the earliest award anticipated for September/October 2025.
The City intends to select a single consultant to accomplish all outlined services but reserves the right to make multiple awards if deemed in the City's best interest. All proposals must be submitted electronically through the Brazos Valley e-Marketplace, with vendors required to register on the platform to download solicitation documents, upload proposals, and submit questions. The RFP emphasizes the need for impactful storytelling that highlights College Station's unique offerings while reinforcing its identity as a versatile, vibrant, year-round destination. All questions and inquiries must be submitted in writing through the bidding portal's Q&A feature to ensure fair and objective evaluation.
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Text version
REQUEST FOR PROPOSAL
PUBLIC RELATIONS AND INFLUENCER MARKETING
SERVICES
RFP NO. 25-096
DUE DATE: AUGUST 28, 2025
@ 2:00 P.M. CT
CITY OF COLLEGE STATION, TEXAS
Purchasing Division (3rd Floor)
1101 Texas Ave.
College Station, Texas 77840 www.cstx.gov http://www.cstx.gov/
INTRODUCTION
The City of College Station is soliciting Proposal(s) (RFP’s) from firms who are interested and qualified to provide City of College Station “Visit College Station” with Public Relations and Influencer
Marketing services to elevate College Station's brand visibility, drive earned media and strengthen awareness across Texas and the surrounding region. The successful offeror will generate impactful buzz and establish College Station as a premier destination for visitors, meeting planners and sports organizers. The successful offeror will execute a robust storytelling strategy targeting regional, national and trade media as well as established influencers that align with VCS target audiences. The approach will highlight College Station's unique offerings while reinforcing its identity as a versatile, vibrant, year-round destination.
It is the intent of the City of College Station to select a single consultant to accomplish all the services outlined in this Request for Proposal; however, the City reserves the right to make multiple awards if it is in the City’s best interest to do so.
Electronic response packages, in the format prescribed herein, shall be uploaded to Brazos Valley e-
Marketplace (“Bidding Portal”) until 2:00 p.m. CT on Thursday, August 28, 2025 after which time the names of responding firms will be read aloud at City Hall – Purchasing Division. Subsequently, a list of responding firms will be posted to the Bidding Portal. Proposals received after the specified submission deadline will not be accepted. Click here for an online response tutorial.
In order to ensure a fair and objective evaluation, all questions and inquiries related to this Request for
Proposal shall be addressed in writing via the Q&A feature available through the Bidding Portal.
The deadline for written questions is 2:00 p.m. CT on Thursday, August 21, 2025.
NOTE: Solicitation opportunities are posted on the Brazos Valley e-Marketplace (“Bidding Portal”).
Some solicitations, but not all, are conducive to receipt of response packages via the Bidding Portal.
Uploaded responses are encrypted and remain effectively locked until the due date and time. To download solicitation documents, upload proposals and to submit questions online, vendors must be registered with the Bidding Portal. To register, please visit the Brazos Valley e-Marketplace website and click on Supplier Registration. (Please note that the City of College Station is not responsible for high internet traffic/demand at or near the time the response packages are due and that firms submitting their response package during peak traffic times risk their submittal not being received by the due date and time.
Schedule of Important Dates Will these dates work?
The tentative schedule for this Request for Proposal is as follows:
Release RFP to Vendors .................................................................................... Tuesday, August 5, 2025
Advertisement Dates ........................................................................... August 6 through August 28, 2025
Deadline for Questions and Inquiries ............................................................. Thursday, August 21, 2025
Proposal Submission Deadline ....................................................................... Thursday, August 28, 2025
Interviews ....................................................................................................... Week of September 8, 2025
Contract Evaluations/Negotiations .................................................................................. September 2025
Earliest Award by City....................................................................................... September/October 2025
RFP 25-096
Public Relations and Influencer Marketing Services https://brazosbid.ionwave.net/ https://brazosbid.ionwave.net/ https://www.cstx.gov/UserFiles/Servers/Server_12410832/File/Departments/Fiscal%20Services/OnlineBiddingQuickTutorial.pdf https://brazosbid.ionwave.net/
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