B-14895 RFQ Social Media Campaign.docx

R E Q U E S T F O R Q U O T E

Quotes must be submitted by the bid opening date and time indicated in BidBuy.

AGENCY: __Illinois Department of Public Health _________________

CONTACT:__Sean McAuliff____________________________________________________________ EMAIL:__sean.m.mcauliff@illinois.gov___________________________________________________

SPECIFICATIONS

· Vendor will create and run eight (8) sponsored “image” posts on Facebook, in English, Spanish, French, Arabic, and Hindi, with culturally relevant images that represent the required languages cultures. Posts will alternate running in all 5 languages every 8 days for the duration of the contract. Posts will cover the following areas on lead information: 1) How would you know, 2) Are you ready for school, 3) Lead sources 4) Food sources, 5) Remedies and Powders, 6) Pre-1978 Homes, 7) Lead in pregnancy, and 8) Lead in water.

· Vendor will create and run one (1) sponsored “page likes” post on Facebook, to run the duration of the contract. The goal is to generate as many “likes” to the main IDPH Facebook page from the target audience during the contract period as possible.

· Vendor will create and run four (4) Google Ads, in English, Spanish, French, Arabic, and Hindi. Each ad will target the Illinois audience category based on types of searches that correspond to the content information in the ad. Ads will run the duration of the contract.

· Vendor will create and run two (2) sponsored TikTok “In-Feed Ads” (video) that include a call-to-action with a link to be provided by the Lead Program. The first In-Feed Ad will target parents/caregivers of children ages 0-6. The other In-Feed Ad will target pregnant persons. Vendor will create the videos in English, Spanish, French, Arabic, and Hindi. In-Feed Ads will run for the duration of the contract.

· Vendor will submit for approval to IDPH all ad images and content for all social media sites prior to publication

· Vendor will provide IDPH with a data report on the number of impressions, reach and page likes for the Facebook, Google and Tik Tok ads at two months, four months, and six months from the date of contract execution. The data report must define impressions and reach for each social media entity.

· Vendor will give all rights to use the videos/images/adds created during the contract to IDPH.

MANDATORY QUALIFICATIONS

Vendor must mark yes or no if they meet the following requirements:

a) Possess two (2) Blueprint Certifications, a Facebook Blueprint Digital Marketing Associate Certification and one (1) additional Blueprint Certification. Yes ☐ No ☐

b) Possess a Google Ads Certification. Yes ☐ No ☐

c) Have a minimum of three (3) years of experience in social media advertising. Yes ☐ No ☐

d) Have ability to translate posts in English into Spanish, Arabic, Hindi, and French. Yes ☐ No ☐

e) Have experience in creating culturally sensitive and appropriate materials for social media.

Yes ☐ No ☐

f) Have created social media campaign activities conducted within the past five years for each of mediums, Facebook, Tik Tok and Google. Yes ☐ No ☐ g) h)

Please input your total quote price generated from the Pricing Document attached in BidBuy, Cell C14. $Click or tap here to enter text.

Note to Vendor: The quote must be valid for 90 days from date of submission and must include all expenses. We reserve the right to reject all offers and to reject individual offers for failure to meet any requirement. The winning vendor must possess all mandatory qualifications and offer the lowest bid.

If your bid is over $50,000, you must complete either Forms A or Forms B attached in BidBuy.

Company Name: ______________________________________________________________________