Hawaii Tourism Destination Brand Marketing Service for Korea MMA

The Hawaii Tourism Authority is requesting proposals for comprehensive destination brand marketing services for the Hawaiian Islands within the Korea Major Market Area under RFP 27-04, with proposals due August 14, 2026. The scope is limited to leisure travel marketing; Meetings, Conventions & Incentives (MCI) market segment services are expressly excluded.

The solicitation requires offerors to submit contractor references documenting at least three prior engagements involving similar destination brand marketing services, including client organization, project name and dates, and scope description. Offerors must also submit subcontractor references with signed authorization letters, competitive selection methodology, rationale for selection, subcontract value, and detailed scope for each proposed subcontractor, along with intellectual property ownership and confidentiality protection protocols. A corporate resolution or written authorization on official letterhead demonstrating signatory capacity is required. Offerors must complete a Standard Qualifications Questionnaire and submit a Budget Plan Worksheet and Activity Measures Worksheet. A Conflicts of Interest Disclosures and Attestations form and Confidential Information List (if applicable) are required; pricing is not treated as confidential, but actual costs and data enabling margin estimation may be marked for protection under Hawaii Chapter 92F-13.

The solicitation includes a Partnership Opportunities template for documenting marketing activities such as trade shows, familiarization trips, trade training, public relations, consumer promotions, and consumer events within the Korea Major Market Area. General contract conditions appear in AG-008 103D. No contract value, contract term, incumbent contractor, or evaluation criteria are specified in the source material.