ATTACHMENT 10 Partnership Opportunities.docx

Attachment 10 is a partnership opportunities template document associated with the Hawaii Tourism Authority's destination brand marketing service solicitation for the Korea Major Market Area. The document outlines potential partnership activities and promotional opportunities available to contractors engaged in leisure travel marketing for the Hawaiian Islands within the Korean market. The template is structured to capture details regarding various marketing activities, including trade shows and events, familiarization trips (FAMs), trade training initiatives, public relations efforts, consumer promotions, and consumer shows or events, with corresponding information fields for the Major Market Area (MMA) designation, activity dates, descriptions, locations, and costs to partners.

The document serves as a framework for organizing and documenting partnership engagement opportunities that may be implemented as part of the comprehensive destination brand marketing services contract. It does not contain specific pricing, set-asides, funding amounts, or contract terms, but rather functions as an operational tool for tracking and managing collaborative marketing activities with travel industry partners in the Korea market. This template would be utilized by the selected contractor to document and manage the various partnership initiatives undertaken to promote Hawaiian Islands leisure travel to Korean consumers and travel trade professionals.