ATTACHMENT 04 Offeror Check List_MMA.docx

This is an offeror checklist for a Request for Proposals (RFP) issued by the Hawaii Tourism Authority for destination brand marketing services targeting the Korea Major Market Area. The RFP, numbered 27-04, seeks qualified contractors to provide comprehensive leisure travel marketing services for the Hawaiian Islands, with a specific exclusion of Meetings, Conventions & Incentives (MCI) market segment activities. Proposals are due August 14, 2026. Offerors must submit all required documentation organized into specific file formats: one comprehensive PDF containing the cover page, table of contents, cover letter, organizational capacity, professional experience, and 2025 Brand Marketing Plan; three Excel worksheets for budget planning, activity measures, and subcontractor references; and one additional PDF containing the offeror checklist, proposal transmittal letter, corporate resolution, Standard Qualifications Questionnaire, conflict of interest disclosures, contractor references, partnership opportunities documentation, Certificate of Vendor Compliance, and any confidential information lists.

The solicitation requires offerors to demonstrate prior experience through at least three contractor references documenting similar destination brand marketing engagements, along with detailed subcontractor references that include signed authorization letters, competitive selection methodology, selection rationale, and subcontract values. Offerors must provide a corporate resolution or written authorization establishing signatory capacity and complete all required questionnaires and attestations. Pricing information is not treated as confidential; however, actual costs and data enabling margin estimation may be protected under Hawaii Chapter 92F-13. Offerors must register on HIePRO and provide certification of non-debarment or state if none applies. The scope encompasses marketing activities such as trade shows, familiarization trips, trade training, public relations, consumer promotions, and consumer events within the Korea Major Market Area.