HTA RFP 27 04 Korea MMA Addendum 1_FINAL 072426.pdf
PDF 277 KB Posted
- Solicitation number
- P27000067
- Issued by
- Hawaii
About this file
This is Addendum 1 to RFP 27-04 issued by the Hawaii Tourism Authority, a department under the State of Hawaii's Department of Business, Economic Development & Tourism, for comprehensive destination brand marketing services targeting the Korea Major Market Area. The solicitation focuses exclusively on leisure travel marketing services, with Meetings, Conventions & Incentives (MCI) market segment services expressly excluded from scope. The addendum addresses clarifications to the original RFP, including confirmation that event space for Hawaii's participation at ITOP Global Festival Jeju and World Island Expo Yeosu has been secured, with the selected contractor responsible for providing staffing support and covering all travel-related expenses for its staff. Contractors may respond as consortiums or joint ventures. Regarding submission requirements, the Budget Plan Worksheet (Attachment 01) template must be completed with the "Total Budget" tab covering all three contract periods and the remaining tabs covering Contract Period 1 only (September 2026 through December 2027), while other attachments require information for the initial contract period only.
The addendum provides updated market performance data for the Korea Major Market Area, showing 2024-2025 results including visitor spending of $426.3 million in 2025 (7.0% year-over-year growth), arrivals of 163,509 visitors (9.0% growth), daily per-person spending of $321.20 (1.0% growth), and average length of stay of 8.12 days (down 2.6%). The addendum also updates website references for HTA resources, including the new HTA website at https://hta.hawaii.gov/, Hawaiian Islands Brand Guidelines, Ma'ema'e Toolkit, HTA Research databases, and Resident Sentiment Surveys. No pricing information, contract value, evaluation criteria, or incumbent contractor details are specified in this addendum document.
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Other files
| File | Type | Posted |
|---|---|---|
| ATTACHMENT 03 Subcontractor References if applicable.docx | DOCX document | |
| ATTACHMENT 07 Standard Qualifications Questionnaire for Offerors_State Version.docx | DOCX document | |
| ATTACHMENT 01 Budget Plan Worksheets.xlsx | XLSX spreadsheet | |
| ATTACHMENT 04 Offeror Check List_MMA.docx | DOCX document | |
| ATTACHMENT 11 Confidential Information List if applicable.docx | DOCX document | |
| HTA RFP 27 04 Hawaii Tourism Destination Brand Mktg Svcs Korea MMA FINAL 071526.pdf | ||
| ATTACHMENT 05 Proposal Transmittal Letter.docx | DOCX document | |
| AG-008 103D General Conditions (1.10.23).pdf | ||
| ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdf | ||
| ATTACHMENT 09 Contractor References.docx | DOCX document | |
| ATTACHMENT 06 Corporate Resolution.docx | DOCX document | |
| ATTACHMENT 02 Activity Measures Worksheet.xlsx | XLSX spreadsheet | |
| ATTACHMENT 10 Partnership Opportunities.docx | DOCX document |
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Text version
Addendum Date: July 24, 2026
ADDENDUM 1 TO RFP NO. 27-04
for
HAWAII TOURISM DESTINATION BRAND MARKETING SERVICES
FOR THE KOREA MAJOR MARKET AREA
STATE OF HAWAI‘I
HAWAI‘I TOURISM AUTHORITY
DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT & TOURISM
This Addendum includes:
• RFP 27-04 Hawai‘i Tourism Destination Brand Marketing Services for the Korea Major
Market Area answers to questions submitted on HIePRO.
• Updates to Section 1.9 Website References
Note: A new version of the RFP is not forthcoming. All changes are documented in the Addendum(s).
Applicants must refer to the Addendum(s) to know of the changes.
QUESTIONS AND ANSWERS
1. Has a space or lot already been sourced and booked for ITOP global festival Jeju and World
Island Expo Yeosu?
a. Yes, the event space for Hawai‘i has been secured. The successful RFP awardee shall provide staffing support to facilitate Hawai‘i’s participation at both events and will be responsible for all travel-related expenses incurred by its staff in supporting these events.
Travel costs for participants from Hawai‘i are not included.
2. Should we adapt the attachments (specifically Attachment 1) to complete for all three periods of the campaign or submit for period 1 (Sep 2026 – Dec 2027) only?
a. For Attachment 01, please use the provided template and complete all three tabs. The first tab “Total Budget” should include information for all three contract periods, while the remaining two tabs should be completed for Contract Period 1 only. For other attachments, please provide information for the initial contract period (Period 1) only.
3. Is it acceptable to respond as a consortium or joint venture? (this appears in one of the attachments but we just want to confirm it will be OK)
a. Yes.
4. Question 1. Market Performance Data and KPI Baseline Reference: Page 10, Section 2.1; Page
13, Section 2.3 Could HTA provide the approximate actual performance results for the Korea market for the past one to two years?
a. Actual and preliminary performance results for the KPIs for the past two years (2024 and
2025) are stated in the RFP Section 2.1 and below.
Market Statistics for the Korea MMA
Korea - Total 2024 Final 2025 Preliminary YOY Change
Visitor Spending ($mil) 399.7 426.3 7.0%
Daily Spend ($PPPD) 318.5 321.2 1.0%
Arrivals 150,432 163,509 9.0%
Length of Stay (LOS) 8.34 8.12 -2.6%
Airlift (Scheduled Seats) 278,982 303,973 90%
Average Islands Visited (Per Person) 1.24 1.25 0.3%
5. RFP Section 1.9 Website References
HTA has launched its new website, and the following URLs have been updated accordingly:
HTA Website https://hta.hawaii.gov/
The Hawaiian Islands Brand Guidelines https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf
Maemae Toolkit: https://hta.hawaii.gov/what-we-do/tools-resources/ma%CA%BBema%CA%BBe-toolkit/
HTA Research https://hta.hawaii.gov/research/
HTA Resident Sentiment Surveys:
https://hta.hawaii.gov/research/evaluation-performance-measures/ https://hta.hawaii.gov/ https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf https://hta.hawaii.gov/what-we-do/tools-resources/ma%CA%BBema%CA%BBe-toolkit/ https://hta.hawaii.gov/what-we-do/tools-resources/ma%CA%BBema%CA%BBe-toolkit/ https://hta.hawaii.gov/research/ https://hta.hawaii.gov/research/evaluation-performance-measures/ https://hta.hawaii.gov/research/evaluation-performance-measures/
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