Domestic Visitor Study

The Nevada Department of Tourism and Cultural Affairs, specifically the Division of Tourism, is soliciting proposals for a Domestic Visitor Profile Study through a Request for Proposals (RFP) issued by the State Purchasing Division. The contract, numbered 10TCA-S3385, seeks a qualified vendor to conduct a comprehensive survey of domestic travelers to Nevada, with the primary objective of developing detailed visitor profiles, understanding travel behaviors, and producing quarterly visitor volume estimates for rural Nevada counties. The study requires at least quarterly, but preferably monthly, surveying to collect data on traveler demographics, trip spending, trip purposes, planning cycles, transportation, accommodations, and activities. The four-year contract will span from January 1, 2026, to December 31, 2029, with proposals due by August 20, 2025, at 1:00 pm. Evaluation criteria will include demonstrated competence (25%), performance assessment (25%), research methodology (25%), personnel expertise (15%), and cost (10%), with a potential 5% preference for Nevada-based businesses. The selected vendor will be responsible for questionnaire development, data collection, programming, fielding, data cleaning, and reporting, including providing access to an online data portal.

The RFP does not explicitly mention specific set-aside designations for disadvantaged enterprises, though there is a slight preference for Nevada-based businesses. The study will be entirely funded by lodging tax revenues, with the Division of Tourism aiming to use the collected data to enhance marketing strategies, drive overnight visitation, and support Nevada's economic vitality. While no incumbent vendor is specified, the state has strict requirements for data management, including encryption, maintaining data within the United States, and potential sharing of results with future vendors. The contract includes comprehensive insurance requirements, mandating coverage such as Commercial General Liability with $2,000,000 General Aggregate and $1,000,000 for various specific coverage types. Though a precise budget range is not explicitly stated in the documents, vendors will be required to complete a detailed cost schedule covering data collection, processing, reporting, project management, and other expenses for each six-month period from 2026 to 2029. Vendors must also comply with various federal and state regulations, including lobbying disclosure and non-discrimination requirements.