25761_Nov_25_24_solicitation_doc.pdf

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Attached to
Discover Litchfield Hills Marketing Strategy and Advertising Campaign Services
Solicitation number
25761
Issued by
Middlesex County, Connecticut

About this file

This document is a Request for Proposal (RFP) issued by the Northwest Hills Council of Governments (NHCOG) and the Northwest CT Economic Development District (EDD) to retain a consultant or consulting team to assist in developing and implementing regional public relations, advertising, marketing, and multimedia strategies. The primary focus is to develop a marketing strategy and advertising campaign for the EDD's "Discover Litchfield Hills" platform, which includes the website and social media pages. The RFP has a start date of October 8, 2024, and an end date of November 1, 2024, with a vendor Q&A period from October 9 to October 28, 2024. The RFP seeks to establish a contract to guide the funding and anticipated results of a more robust advertising campaign.

The RFP does not provide specific pricing terms or set-aside requirements. It also does not mention any incumbent or current environment details. The funding requirements and sources are not detailed, but the document indicates that the NHCOG and EDD are positioned to invest in a more robust advertising campaign once the strategy is developed.

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Text version

Solicitation Number: 25761

Discover Litchfield Hills Marketing Strategy and Advertising

Campaign Services

Request for Proposal (RFP)

Northwest Hills Council of Gov.

October 08, 2024 - November 01, 2024

Page:2

General Header Information

This bid has no questions defined.

25761

No. 25761 Title: Discover Litchfield Hills Marketing Strategy and Advertising Campaign

Services Start Date: October 08, 2024 at 8:00:00 AM EDT End Date: November 01, 2024 at 3:00:00 PM EDT Vendor Q&A Start Date: October 09, 2024 at 8:00:00 AM EDT Vendor Q&A End Date: October 28, 2024 at 12:00:00 PM EDT Estimated Total Value:

Who can respond to this bid? : All Vendors Description: The Northwest Hills Council of Governments (NHCOG) is issuing this

Request for Qualifications & Proposals (RFQ/RFP) to retain a consultant or consulting team, as-needed, to assist the Northwest Hills Council of Governments (NHCOG) and the Northwest CT Economic Development District (EDD) in developing and implementing regional public relations, advertising, marketing, and multimedia strategies. The EDD’s marketing platform is Discover Litchfield Hills. The primary focus has been to develop the Discover Litchfield Hills website https://www.discoverlitchfieldhills.com/ and social media pages (Facebook & Instagram). We are now positioned to invest in a more robust advertising campaign. However, before those funds can be committed, we must develop a strategy that guides this funding and established anticipated results.

Delivery Terms: See Delivery Notes Delivery Notes: Northwest Hills Council of Governments

355 Goshen Road PO Box 832 Litchfield, CT 06759

Payment Terms: Unspecified Contact Information: Northwest Hills Council of Gov.

Rista Malanca 59 Torrington Road Goshen CT, 06756 United States Tel: 860-491-9884 x102 Fax:

rmalanca@northwesthillscog.org

Contact Details: If you have any questions, please contact:

Rista Malanca 59 Torrington Road Goshen CT, 06756 United States Tel: 860-491-9884 x102 Fax:

rmalanca@northwesthillscog.org

Selected Categories:

Page:3

Documents:

RFP - DLH Rista Malanca.pdf

RFP - Addendum Rista Malanca.pdf

Page:4

Item Specifications Solicitation has been designated as having no line items.

Page:5

File details come from the government source that posted it. Updated .