25761_Mar_31_25_solicitation_doc.pdf
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- Solicitation number
- 25761
- Issued by
- Middlesex County, Connecticut
About this file
This is a Request for Proposal (RFP) issued by the Northwest Hills Council of Governments (NHCOG) and the Northwest Connecticut Economic Development District (EDD) for Discover Litchfield Hills Marketing Strategy and Advertising Campaign Services. The solicitation seeks a consultant or consulting team to develop and implement regional public relations, advertising, marketing, and multimedia strategies, with a focus on enhancing the existing Discover Litchfield Hills website and social media platforms. The RFP is open to all vendors, with a solicitation period from October 8, 2024, to November 1, 2024, and a vendor Q&A period from October 9, 2024, to October 28, 2024. The primary objective is to create a robust advertising campaign with a strategic framework that can guide future funding and produce measurable results.
The RFP does not specify a total contract value, set-aside designations, or payment terms, indicating flexibility in the procurement approach. The contract appears to be structured as an as-needed service arrangement, with the primary evaluation criteria focusing on the consultant's ability to develop a strategic marketing approach that supports regional economic development objectives. The proposal must address expanding the current digital presence, which includes the discoverlitchfieldhills.com website and social media pages on Facebook and Instagram. Interested consultants are required to submit proposals to the Northwest Hills Council of Governments in Litchfield, CT, with Rista Malanca serving as the primary contact for any inquiries. The emphasis is on developing a comprehensive strategy that can effectively promote the Litchfield Hills region and support its economic development initiatives.
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Text version
Solicitation Number: 25761
Discover Litchfield Hills Marketing Strategy and Advertising
Campaign Services
Request for Proposal (RFP)
Northwest Hills Council of Gov.
October 08, 2024 - November 01, 2024
Page:2
General Header Information
This bid has no questions defined.
25761
No. 25761 Title: Discover Litchfield Hills Marketing Strategy and Advertising Campaign
Services Start Date: October 08, 2024 at 8:00:00 AM EDT End Date: November 01, 2024 at 3:00:00 PM EDT Vendor Q&A Start Date: October 09, 2024 at 8:00:00 AM EDT Vendor Q&A End Date: October 28, 2024 at 12:00:00 PM EDT Estimated Total Value:
Who can respond to this bid? : All Vendors Description: The Northwest Hills Council of Governments (NHCOG) is issuing this
Request for Qualifications & Proposals (RFQ/RFP) to retain a consultant or consulting team, as-needed, to assist the Northwest Hills Council of Governments (NHCOG) and the Northwest CT Economic Development District (EDD) in developing and implementing regional public relations, advertising, marketing, and multimedia strategies. The EDD’s marketing platform is Discover Litchfield Hills. The primary focus has been to develop the Discover Litchfield Hills website https://www.discoverlitchfieldhills.com/ and social media pages (Facebook & Instagram). We are now positioned to invest in a more robust advertising campaign. However, before those funds can be committed, we must develop a strategy that guides this funding and established anticipated results.
Delivery Terms: See Delivery Notes Delivery Notes: Northwest Hills Council of Governments
355 Goshen Road PO Box 832 Litchfield, CT 06759
Payment Terms: Unspecified Contact Information: Northwest Hills Council of Gov.
Rista Malanca 59 Torrington Road Goshen CT, 06756 United States Tel: 860-491-9884 x102 Fax:
rmalanca@northwesthillscog.org
Contact Details: If you have any questions, please contact:
Rista Malanca 59 Torrington Road Goshen CT, 06756 United States Tel: 860-491-9884 x102 Fax:
rmalanca@northwesthillscog.org
Selected Categories:
Page:3
Documents:
RFP - DLH Rista Malanca.pdf
RFP - Addendum Rista Malanca.pdf
Page:4
Item Specifications Solicitation has been designated as having no line items.
Page:5
File details come from the government source that posted it. Updated .