25761_May_26_25_solicitation_doc.pdf
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- Solicitation number
- 25761
- Issued by
- Middlesex County, Connecticut
About this file
This is a Request for Proposal (RFP) issued by the Northwest Hills Council of Governments (NHCOG) and the Northwest Connecticut Economic Development District (EDD) for Discover Litchfield Hills Marketing Strategy and Advertising Campaign Services. The solicitation seeks a consultant or consulting team to develop and implement regional public relations, advertising, marketing, and multimedia strategies, with a primary focus on expanding the existing Discover Litchfield Hills website and social media platforms. The RFP is open to all vendors, with a solicitation period from October 8, 2024, to November 1, 2024, and a vendor Q&A period from October 9, 2024, to October 28, 2024. The goal is to create a robust advertising campaign with a strategic approach that guides funding allocation and establishes anticipated results.
The RFP does not specify a total estimated contract value, set-aside designations, or payment terms, and it is structured as an as-needed service arrangement. The primary evaluation criteria appear to focus on the consultant's ability to develop a strategic marketing approach that can effectively promote the Discover Litchfield Hills platform and support regional economic development objectives. Proposals should be submitted to the Northwest Hills Council of Governments at 355 Goshen Road, PO Box 832, Litchfield, CT 06759, with Rista Malanca serving as the primary contact. The current marketing platform includes a website (discoverlitchfieldhills.com) and social media presence on Facebook and Instagram, and the selected consultant will be expected to build upon these existing assets to create a more comprehensive marketing strategy.
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Text version
Solicitation Number: 25761
Discover Litchfield Hills Marketing Strategy and Advertising
Campaign Services
Request for Proposal (RFP)
Northwest Hills Council of Gov.
October 08, 2024 - November 01, 2024
Page:2
General Header Information
This bid has no questions defined.
25761
No. 25761 Title: Discover Litchfield Hills Marketing Strategy and Advertising Campaign
Services Start Date: October 08, 2024 at 8:00:00 AM EDT End Date: November 01, 2024 at 3:00:00 PM EDT Vendor Q&A Start Date: October 09, 2024 at 8:00:00 AM EDT Vendor Q&A End Date: October 28, 2024 at 12:00:00 PM EDT Estimated Total Value:
Who can respond to this bid? : All Vendors Description: The Northwest Hills Council of Governments (NHCOG) is issuing this
Request for Qualifications & Proposals (RFQ/RFP) to retain a consultant or consulting team, as-needed, to assist the Northwest Hills Council of Governments (NHCOG) and the Northwest CT Economic Development District (EDD) in developing and implementing regional public relations, advertising, marketing, and multimedia strategies. The EDD’s marketing platform is Discover Litchfield Hills. The primary focus has been to develop the Discover Litchfield Hills website https://www.discoverlitchfieldhills.com/ and social media pages (Facebook & Instagram). We are now positioned to invest in a more robust advertising campaign. However, before those funds can be committed, we must develop a strategy that guides this funding and established anticipated results.
Delivery Terms: See Delivery Notes Delivery Notes: Northwest Hills Council of Governments
355 Goshen Road PO Box 832 Litchfield, CT 06759
Payment Terms: Unspecified Contact Information: Northwest Hills Council of Gov.
Rista Malanca 59 Torrington Road Goshen CT, 06756 United States Tel: 860-491-9884 x102 Fax:
rmalanca@northwesthillscog.org
Contact Details: If you have any questions, please contact:
Rista Malanca 59 Torrington Road Goshen CT, 06756 United States Tel: 860-491-9884 x102 Fax:
rmalanca@northwesthillscog.org
Selected Categories:
Page:3
Documents:
RFP - DLH Rista Malanca.pdf
RFP - Addendum Rista Malanca.pdf
Page:4
Item Specifications Solicitation has been designated as having no line items.
Page:5
File details come from the government source that posted it. Updated .