AHEC-27900-D - Program-Specific Digital Advertising for MSU

The Auraria Higher Education Center (AHEC) is soliciting quotes for program-specific digital advertising services on behalf of Metropolitan State University of Denver, with quotes due August 10, 2026 at 2:00 p.m. Mountain Time. AHEC intends to award contracts to up to two vendors.

The scope spans strategic planning, creative development, campaign execution, optimization, and reporting across six academic colleges and schools — College of Business, School of Education, College of Computing/Aerospace/Engineering/Design, College of Health and Human Sciences, School of Hospitality, and College of Letters/Arts/Sciences. Work includes competitor research, brand and program-specific messaging development, and campaign delivery across digital channels only (Google Ads, Meta, LinkedIn, YouTube, display advertising, and other approved digital platforms).

Minimum qualifications include ten years of experience developing and managing digital advertising campaigns, five years in higher education marketing and student recruitment, demonstrated multi-channel campaign execution, audience and competitor research capabilities, creative development experience, budget management and optimization skills, and analytics platform proficiency. Preferred qualifications include experience with academic degree program marketing, diverse student populations (traditional, transfer, adult, graduate, online), Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube advertising, creative strategy, and conversion rate optimization.

The estimated budget allocation is up to $120,000, covering all service and production fees and paid media expenditures. The contract term runs one year from purchase order issuance through June 30, 2027, with options to extend for up to two additional one-year increments for a total term not exceeding three years. MSU Denver reserves the right to cancel the agreement at any time with thirty days' written notice. Pricing costs must remain firm for 90 days from the quote due date.

Quoted responses must not exceed twelve pages and must include company overview, relevant experience examples, assigned team member qualifications, campaign planning methodology, creative development process, sample reporting dashboard, and pricing structure. A completed W-9 form must accompany all quotes. Questions are due August 3, 2026 at 5:00 p.m. Mountain Time, with answers posted by August 6, 2026. Quotes may be submitted via email to stacy.tino@ahec.edu or through BidNet.