Addendum 1.pdf
PDF 52 KB Posted
- Attached to
- Advertisements for My Safe Florida Home
- Solicitation number
- ITB-03560
- Issued by
- Miami-Dade County, Florida
About this file
This document is an Addendum to a Request for Proposals (RFP) issued by the Florida Department of Financial Services (the Department) for advertising brokerage services to identify, report, and facilitate the placement of advertisements for the My Safe Florida Home (MSFH) Program on various media outlets.
The Department is seeking proposals from qualified vendors to provide these advertising services, with a focus on outreach to the Florida Panhandle and Tampa Bay regions. The selected vendor(s) may be requested to provide county-by-county pricing for targeted social media and internet advertising, but the proposed commission rate will apply to the entire state. The Department has clarified that Google ads are not intended to be the primary vehicle for media outreach, and respondents should include pricing for such ads in the designated price item.
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Other files
| File | Type | Posted |
|---|---|---|
| 01. Questions Template.xlsx | XLSX spreadsheet | |
| 2223-05 ITB COS.pdf |
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Text version
RFP No. 2223-05 ITB COS Addendum 1
QUESTIONS AND ANSWERS
2223-05 ITB COS
Advertisements for My Safe Florida Home
Addendum No. 1
Failure to file a protest within the time prescribed in section 120.57(3), Florida Statutes, or failure to post the bond or other security required by law within the time allowed for filing a bond shall constitute a waiver of proceedings under chapter 120, Florida Statutes.
This Addendum consists of the following:
A. Questions and Answers
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RFP No. 2223-05 ITB COS Addendum 1
A. Questions and Answers
Below are the questions and answers related to this solicitation. In the table below, the Department of Financial Services (Department) has answered each of the two (2) written questions submitted by potential respondents.
No.
ATTACHMENT
IDENTIFIER
SECTION
NUMBER
SUB-SECTION
REFERENCE
ITEM
REFERENCE
PAGE
NO. QUESTION DEPARTMENT RESPONSE
1 2 2 of 4 2 Geographical
Areas
32 Are there specific counties in the Panhandle that you want to target or the entire
Panhandle? Tampa Bay as a city or specific counties?
The Department intends to address the panhandle and
Tampa as single entities for outreach purposes. Awarded
Respondents may be requested to provide county by county pricing for targeted social media/internet advertising.
Respondents' proposed commission rate will apply to the entire state based on type of advertisement.
2 3 Item 2 34 Do you consider internet ads to be Google Paid
Search Ads and/or Google
Display Ads? This is what we would include in this portion of the campaign strategy.
The Department does not intend for Google ads to be the primary vehicle for media outreach.
Respondents proposing to utilize
Google ads should include pricing in Item 4 of the
Attachment 3 Price.
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