Webpage Design and Content Development Services
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- 19GE5020R0066
- Agency
- Office of Acquisition Management Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- JPN
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Department of State Office of Acquisition Management seeks proposals to redesign, build content for, and manage the Japanese-language MyFood.jp consumer website and associated social media platforms for the Agricultural Trade Office in Tokyo, Japan. Proposers must design a new compelling website, convert and create regular content, administer at least two social media accounts to drive traffic, curate ongoing content, and provide monthly website analytics and quarterly in-depth visitor behavior reports. Proposals will be evaluated based on technical approach, management plan, staff qualifications, and price. Proposals are due by August 25, 2020.
There is no set-aside designation. The NAICS code is 541511 and PSC code is D302. The period of performance is one base year plus four option years. The place of performance is the contractor's location for website development and the U.S. Embassy in Tokyo for promotion of U.S. agriculture. The purpose is to increase Japanese consumer confidence in American food products through an enhanced digital presence.
Notice text
The Agricultural Trade Office (ATO) of the U.S. Embassy, Tokyo, Japan seeks a contractor to re-design, build, populate, and curate a consumer-facing Japanese-language ATO website, MyFood.jp and to significantly increase website traffic and visitor engagement. This website exists to increase familiarity and confidence of Japanese consumers in U.S. food products and improve the image of U.S. food.
In particular, the Contractor will be expected to:
· Design a new, more compelling MyFood.jp website;
· Convert existing content to be carried on the new MyFood.jp page;
· Create new content on a regular basis;
· Create and administer minimum of two associated social media accounts (e.g. Instagram, Facebook, Twitter and/or Line) to attract visitors to MyFood.jp;
· Curate content on an ongoing basis for all of these digital platforms;
· Prepare monthly reports on website and social media account traffic, as well as an in-depth quarterly assessment for the ATO website visitor behavior, content optimization and insights into preferences of Japanese consumers based on MyFood.jp consumption patterns
Attachments
| File | Type | Posted |
|---|---|---|
| iw14.pdf | ||
| fw14.pdf | ||
| 19GE5020R0066 0002.pdf | ||
| 19GE5020R0066 0001.pdf | ||
| Q and A 19GE5020R0066.pdf | ||
| Attachment 4 - Sample Breakdown of Price Proposal.xlsx | XLSX spreadsheet | |
| Attachment 2 - Information - Experience List.pdf | ||
| Attachment 3 - PastPerfQuestionnaire.pdf | ||
| 19GE5020R0066.pdf | ||
| Addendum 1 - Current Server Specifications.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Social Media Promotion Marketing Services | Award Notice | |
| Webpage Design and Content Development Services | Solicitation | |
| Webpage Design and Content Development Services | Pre-Solicitation | |
| Social Media Promotion Marketing Services | Solicitation | |
| Social Media Promotion Marketing Services | Pre-Solicitation |
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