Provides the agricultural trade office, US embassy tokyo with a social media campaign for the promotion of US foods and agriculture in the japanese market.
Ended Definitive Contract Awarded Last action
- Contract number
- 19GE5020C0054
- Awardee
-
Tastemade Japan ,Inc. UEI Y2KKRKQKVN22 Part of Mitsui & CO. LTD.
- Awarding agency
-
Office of Acquisition Management
Department of State
- Obligated
- $1,171,827
Award facts
- Opportunity
-
- Social Media Promotion Marketing Services Pre-Solicitation · 19GE5020R0051 · Posted Apr 22, 2020
- Social Media Promotion Marketing Services Award Notice · Posted Sep 30, 2020
- Social Media Promotion Marketing Services Solicitation · Posted Jun 3, 2020
- Contract value 100% obligated
- $1,171,827.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- USDA Foreign Agricultural Service Asia And Pacific Foreign Agricultural Service, Department of Agriculture
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Japan
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $137,862 | |
| Supplemental Agreement for work within scope | $206,793 | |
| Original award | $827,172 |
About this award
The Department of Agriculture's Foreign Agricultural Service awarded a $1.2 million firm fixed price contract to Tastemade Japan, Inc. to provide a social media campaign and digital content development services for the Agricultural Trade Office in Tokyo, Japan. The prime contractor will design a new Japanese-language consumer website and manage associated social media platforms to promote U.S. foods and agriculture in the Japanese market. Specifically, Tastemade Japan will convert and create regular content for MyFood.jp, administer at least two social media accounts, curate ongoing content, and provide monthly website analytics and quarterly in-depth visitor behavior reports. The period of performance is from September 2020 through May 2022 to increase Japanese consumer confidence in American food products through an enhanced digital presence. There is no set-aside designation for this contract awarded under the Department of Agriculture's Foreign Agricultural Service Asia and Pacific program.
Quick answers
Who was awarded contract 19GE5020C0054?
19GE5020C0054 was awarded to Tastemade Japan ,Inc. by Office of Acquisition Management (Department of State) on September 30, 2020.
How much is contract 19GE5020C0054 worth?
The government has obligated $1,171,827 on 19GE5020C0054.
Which agency awarded contract 19GE5020C0054?
Office of Acquisition Management (Department of State) awarded 19GE5020C0054, with funding from USDA Foreign Agricultural Service Asia And Pacific (Foreign Agricultural Service).
Was contract 19GE5020C0054 competed?
The extent of competition for 19GE5020C0054 was full and open competition. The government received 16 offers.
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