19VM3026Q0022 - SF18 RFQ.pdf

REQUEST FOR QUOTATIONS

(THIS IS NOT AN ORDER)

THIS RFQ [ ] IS [x] IS NOT A SMALL BUSINESS-

SMALL PURCHASE SET-ASIDE (52.219-4)

PAGE

OF

PAGES

1. REQUEST NO.

19VM3026Q0022

2. DATE ISSUED

Aug 3, 2026

3. REQUISITION/PURCHASE REQUEST NO.

PR16121442

4. CERT. FOR NAT. DEF.

UNDER BDSA REG. 2

AND/OR DMS REG. 1

RATING

5A. ISSUED BY

General Services Office, American Embassy Hanoi, 7 Lang Ha, Hanoi, Vietnam

6. DELIVER BY (Date)

Aug 24, 2026; 17:00PM local time

5B. FOR INFORMATION CALL: (Name and telephone no.) (No collect calls 7. DELIVERY

X FOB DESTINATION OTHER (See Schedule) NAME

Duong Dang

TELEPHONE NUMBER

AREA CODE

+84 24

NUMBER

38505000

8. TO: 9. DESTINATION

a. NAME b. COMPANY a. NAME OF CONSIGNEE American Embassy Hanoi

c. STREET ADDRESS b. STREET ADDRESS 7 Lang Ha

d. CITY e. STATE f. ZIP CODE c. CITY Hanoi

d. STATE

Vietnam

e. ZIP CODE

10. PLEASE FURNISH QUOTATIONS TO THE

ISSUING OFFICE IN BLOCK 5A ON OR

BEFORE CLOSE OF BUSINESS (Date)

Aug 24, 2026; 17:00PM local time

IMPORTANT: This is a request for information, and quotations furnished are not offers. If you are unable to quote, please so indicate on this form and return it to the address in Block 5A. This request does not commit the Government to pay any costs incurred in the preparation of the submission of this quotation or to contract for supplies or services. Supplies are of domestic origin unless otherwise indicated by quoter. Any representations and/or certifications attached to this Request for Quotations must be completed by the quoter

11. SCHEDULE (Include applicable Federal, State and local taxes)

ITEM NO.

(a)

SUPPLIES/SERVICES

(b)

QUANTITY

(c)

UNIT

(d)

UNIT PRICE

(e)

AMOUNT

(f)

Period of Performance:

Months 1-3

Months 4-10

Months 11-12

(Please see attached Statement of Work for details, page 2 - 8)

Pkg

12 DISCOUNT FOR PROMPT PAYMENT a. 10 CALENDAR DAYS

b. 20 CALENDAR DAYS

c. 30 CALENDAR DAYS

d. CALENDAR DAYS

NUMBER %

NOTE: Additional provisions and representations [X] are [ ] are not attached.

13 NAME AND ADDRESS OF QUOTER 14 SIGNATURE OF PERSON AUTHORIZED TO

SIGN QUOTATION

15 DATE OF QUOTATION

a. NAME OF QUOTER

b. STREET ADDRESS

16. SIGNER

c. COUNTY a. NAME (Type or print)

b. TELEPHONE

d. CITY e. STATE f. ZIP CODE c. TITLE (Type or print) AREA CODE

NUMBER

STANDARD FORM 18

SCOPE OF WORK

A. GENERAL REQUIREMENTS

The U.S. Mission to Vietnam/Public Diplomacy Section seeks to contract a qualified marketing, communications, or public relations firm to design and implement a nationwide public awareness campaign on AI-enabled fraud and online scams. The campaign aims to strengthen public awareness of emerging digital threats, promote safe online behaviors, and highlight the growing cooperation between the United States and Vietnam in combating transnational cyber-enabled crime.

The campaign will support public outreach activities conducted in partnership with the U.S. Embassy in Hanoi, in collaboration with the Ministry of Public Security, business associations, educational institutions, and social organizations. Activities will include digital communications, community engagement events, workshops, webinars, and strategic partnerships designed to reach both vulnerable U.S.-connected communities and Vietnamese audiences.

The contractor shall provide all professional services necessary to successfully design, produce, implement, and evaluate the campaign. This includes strategic communications planning, creative concept development, content production, graphic design, video production, social media management, paid digital advertising, campaign branding, workshop and webinar materials, event management, monitoring and evaluation, and final reporting. Contractor is expected to work with the U.S. Embassy in Hanoi in collaboration with Ministry of Public Security for the whole campaign.

Any communication content that uses the name, image, logo, statements, statistics, or other information relating to the Ministry of Public Security or its affiliated units should be submitted through the official focal point for consultation, review, and mutual agreement prior to publication or use.

The contractor shall also provide all required labor, equipment, software, storage, transportation, printing services, and other logistical support necessary to complete the work described in Section B. All campaign materials shall be produced in English and Vietnamese, where appropriate, and comply with U.S. Mission to Vietnam branding and communication guidelines.

All campaign concepts, messaging, creative materials, and deliverables shall be developed in close coordination with the U.S. Mission to Vietnam and the Ministry of Public Security. Final approval of all public-facing materials, branding, advertising content, and communication products shall rest with the U.S.

Mission to Vietnam and the Ministry of Public Security. All intellectual property developed under this contract shall become the property of the United States Government. The U.S. Mission Vietnam is authorized to share such materials with third parties including but not limited to the Vietnamese Government Agencies.

Any modification, reuse, transfer, or further dissemination of communication products containing content related to the Ministry of Public Security after the campaign concludes should be subject to prior consultation and mutual agreement between the parties. In addition, all applicable copyright, licensing, and third-party intellectual property rights relating to images, audio, software, data, and other intellectual assets must be fully respected and ensured.

Desired outcomes, deliverables, and implementation activities may be adjusted during the period of performance based on project needs, stakeholder feedback, or emerging priorities. Any changes shall be communicated and agreed upon by the U.S. Mission to Vietnam and relevant stakeholders prior to implementation.

The estimated value of this solicitation is USD 100,000–USD 120,000. The prices quoted shall be provided in Vietnam Dong (VND) on a firm fixed-price basis and shall include all labor, materials, copyrights, licenses, insurance, travel, accommodation, venue rental, equipment, translation, interpretation, overhead, profit, taxes, and all other costs necessary to complete the services specified in this Scope of Work.

The U.S. Government intends to award a purchase order to the responsible offeror whose proposal is determined to be technically acceptable and offers the lowest evaluated price among technically acceptable proposals (Lowest Price Technically Acceptable).

Contractor Qualifications: The contractor shall have successfully implemented public communication or awareness campaigns in collaboration with the Ministry of Public Security. The contractor shall also have a permanent office or designated representatives in Hanoi to facilitate regular coordination with the U.S.

Embassy in Hanoi, the Ministry of Public Security, and other project stakeholders.

The proposals are required to include:

• Evidence of relevant projects implemented in collaboration with the Ministry of Public Security

• Evidence of the contractor’s permanent office or operational presence in Hanoi.

Failure to provide any required documents shall render the proposal technically unacceptable.

B. TECHNICAL REQUIREMENTS

1. Campaign Objectives

• Increase awareness of AI-enabled online fraud and transnational scams among vulnerable American citizens living in Vietnam and Vietnamese communities.

• Improve public knowledge of common online scams, including impersonation, investment, identity theft, romance, and AI-generated fraud.

• Promote safe online behaviors

• Strengthen U.S.–Vietnam cooperation in combating online fraud through public awareness and community engagement.

2. Target Audience

Primary Audience

• American citizens living in Vietnam (expats, professionals, students)

• Vietnamese youth (16–35 years old)

• Vietnamese elderly (55+)

Secondary Audience

• International schools and universities

• Business associations

• Community organizations supporting elderly populations

• Online communities and social media users

3. Key Messages

• Online fraud is becoming more sophisticated through AI.

• Anyone can become a victim of online scams.

• Always think twice before sharing information or transferring money.

• The United States and Vietnam are working together to strengthen cyber resilience and protect communities from online fraud.

4. Coordination

• All campaign materials, including communication strategies, creative concepts, branding, videos, digital assets, event agendas, speaker lists, media plans, workshop materials, and promotional content, shall be reviewed and approved by the U.S. Embassy.

• All branding, messaging and communication products developed under this campaign become the property of the U.S. Government.

• The contractor shall coordinate closely with the U.S. Mission to Vietnam and the Ministry of Public Security throughout the period of performance to ensure campaign activities and messaging are aligned with agreed objectives.

• The contractor shall designate a project manager who will serve as the primary point of contact and participate in regular coordination meetings with the U.S. Mission to Vietnam and the Ministry of Public Security throughout the period of performance.

5. Period of Performance:

The contractor shall implement the campaign over a 12-month period from the date of contract award. The campaign will be delivered in four phases to ensure effective planning, implementation, community engagement, and evaluation.

5.1. Period of Performance- Months 1-3: Campaign Planning & Content Development

The contractor shall:

• Conduct stakeholder consultations and audience research. Conduct an audience survey of at least 600 respondents across a minimum of eight (8) provinces/cities representing northern, central, and southern Vietnam. Based on the survey findings, recommend six (6) priority provinces/cities for community workshops under Period of Performance- Months 11-12 and provide the rationale for the selection.

• Develop a comprehensive communication strategy and implementation plan.

• Develop campaign branding, key messages, and creative concepts.

• Produce campaign communication materials, including:

o Five (5) campaign videos (short-form, explainer, and hero video);

o Twenty (20+) digital communication assets (infographics, social media graphics, downloadable guides);

o Workshop and webinar training materials;

o A bilingual (English/Vietnamese) campaign toolkit (including brochures/flyers, pocket guides, posters).

• Present all campaign materials to the U.S. Mission to Vietnam for review and approval prior to implementation.

Deliverables

• Audience research summary

• Communication Strategy and Work Plan

• Campaign branding and creative concepts

• Five campaign videos (3-5 minutes)

• Twenty-plus digital assets

• Workshop/Webinar toolkit

The contractor shall be responsible for the design, production, printing, storage, and transportation of all campaign materials required for implementation of the campaign.

5.2. Period of Performance- Months 4-10

5.2.1. Campaign Launch & Digital Outreach.

The contractor shall:

• Organize an official campaign launch event in Hanoi in a four-star (4★) hotel located in central Hanoi, accommodating 80-100 participants including representatives from Embassies, Ministries, relevant organizations, universities, media representatives. The guest list will be proposed by the contractor and approved by the Embassy and the Ministry of Public Security

• Launch the digital awareness campaign across social media platforms (Facebook, Instagram, YouTube, and Zalo).

• Implement paid digital advertising targeting campaign audiences.

• Coordinate appropriate media outreach including communication channels of the People’s Public Security (e.g. ANTV) as well as external broadcasting channels (e.g. Vietnam Today) and distribute campaign materials through partner organizations. The contractor shall secure campaign amplification through a minimum of ten (10) media outlets. The contractor is required to include the list of proposed media outlets in the proposal.

Deliverables

• Campaign launch event (venue rental, event management, registration, event branding, IT equipment, interpretation, tea break, event photography, production of one event recap video (2-3 minutes)

• Digital campaign rollout

• Paid media campaign

• Mid-term performance report

5.2.2. Community Engagement & Partnership Activation:

The contractor shall:

• Conduct six (6) full-day training across six selected provinces identified during Period of Performance- Months 1-3 to deliver interactive training sessions featuring real-world practical fraud prevention guidance.

• Engage business associations, universities, communities and organizations, and community groups supporting elderly populations.

• Coordinate campaign amplification through partner organizations and at least two (2) influencers/Key Opinion Leaders (KOLs). The contractor will propose a list of influencers/KOLs who:

o Have a minimum of 100,000 followers on at least one primary social media platform at the time of proposal submission;

o Demonstrate strong engagement with the campaign's target audiences;

o Have content and public profiles appropriate for a public awareness campaign;

o The contractor shall justify the selection of each proposed KOL based on audience demographics and expected campaign reach.

Deliverables

• Six training courses (venue rental, event management, registration, workshop materials, IT equipment, printing, photography, participant lunch (if any), coffee/tea breaks; for speakers: transportation, accommodation, M&IE, production of one recap video for all six workshops)

• Partnership engagement activities

• Campaign toolkit distribution

• Workshop evaluation summaries

5.3. Period of Performance- Months 11-12: Campaign Reinforcement, Monitoring & Evaluation

The contractor shall:

• Continue digital content dissemination and campaign reinforcement.

• Conduct post-campaign evaluation using digital analytics, participant feedback, and stakeholder consultations.

• Submit a final report summarizing campaign performance, lessons learned, and recommendations for future public awareness initiatives.

Deliverables

• Final campaign analytics report

• Recommendations for future campaigns

C. PRICING

The quotation must adhere to the line-item format outlined in the pricing table below.

Any additional details or information should be provided in separate tables or documents.

Prices to be provided below shall be in Vietnam Dong and include all labor, materials, insurance, overhead, profit and any other anticipated costs:

No. Supplies & Services Qty Unit U/P

(VND)

Amount

(VND)

1. Period of Performance: Months 1-3

• Audience research summary

• Communication Strategy and Work Plan

• Campaign branding and creative concepts

• Five campaign videos (3-5 minutes)

• Twenty-plus digital assets

• Workshop/Webinar toolkit

1 Pkg

2. Period of Performance: Months 4-10

2.1. Campaign Launch & Digital Outreach

• Campaign launch event

• Digital campaign rollout

• Paid media campaign

• Mid-term performance report

1 Pkg

2.2. Community Engagement & Partnership Activation

• Six training courses

• Partnership engagement activities

• Campaign toolkit distribution

• Workshop evaluation summaries

1 Pkg

3. Period of Performance: Months 11-12

• Final campaign analytics report

• Recommendations for future campaigns

1 Pkg

TOTAL

VAT (if applicable)

Grand total price including VAT:

Note:

The proposals are required to include:

• Evidence of relevant projects implemented in collaboration with the Ministry of Public Security

• Evidence of the contractor’s permanent office or operational presence in Hanoi.

• The list of proposed media outlets

Failure to provide any required documents shall render the proposal technically unacceptable

D. PROCUREMENT TERMS & CONDITIONS:

• The Offeror must be willing to accept Purchase Order (PO) from U.S. Embassy Hanoi.

• Contractor’s contract is not accepted or signed. Deposit is not applicable.

• Quotation must be in local currency Vietnam Dong (VND); firm fixed price to include tax, delivery, and any other anticipated charges.

• All items & services bid must meet or exceed specifications listed.

• Selected contractor must be able to accept payment within 30 (thirty) days after the orders are delivered completely and the original correct invoice is received.

• Payment will be made in four installments upon successful completion and acceptance of the applicable performance periods. The performance period Months 4-10 will be divided into two installments, as reflected in the price list above. Each payment will be made by Electronic Fund Transfer (EFT) in Vietnam Dong (VND) to the Contractor’s designated bank account upon receipt of the corresponding correct invoice.

• Any cancellations after PO acceptance, only services/supplies rendered will be paid.

• For the bidding amount of USD30,000 or over bidders are required to register in the System for Award Management with Unique Entity Identifier to do business with the U.S.

Government.

• For the U.S. Government rule and regulation reference, please read the attached Commercial Clauses document.

Please send your proposal/quotation no later than August 24, 2026; 17:00PM local time by email to U.S.

Embassy Hanoi to:

HanoiGSOProcurement@state.gov

Thank you for your cooperation.

mailto:HanoiGSOProcurement@state.gov