National Communications, Marketing, and Media Support
Closed Solicitation Posted
This opportunity was awarded. See its 2 award notices in the notice history.
- Solicitation number
- 693JJ924R0000013
- Agency
-
National Highway Traffic Safety Administration
Department of Transportation
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Washington, District of Columbia 20590, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The National Highway Traffic Safety Administration (NHTSA), an operating administration within the U.S. Department of Transportation, is seeking to procure national communications, marketing, and media support services through an Indefinite Delivery, Indefinite Quantity (IDIQ) contract. The objective is to provide timely, efficient, and effective marketing and advertising support for NHTSA's national seat belt, impaired driving, and other highway safety campaigns. Key requirements include developing creative assets, conducting media planning and execution, providing research support, and delivering monthly and final campaign reports. Proposals will be evaluated on factors such as technical approach, management approach, and price. The proposal due date is May 7, 2024.
This opportunity has a total small business set-aside with a NAICS code of 541810 and a size standard of $25.5 million. The contract has a 24-month base period with three 12-month option periods, for a total possible period of performance of 66 months. Pricing will be structured through a combination of Firm Fixed Price, Time & Material, and Cost Reimbursement task orders. The place of performance is Washington, DC. The mandatory requirement for the offeror is to have the financial resources to incur and carry the costs of statutorily mandated advertising, which can range from $35-$38 million.
Notice text
BACKGROUND
The National Highway Traffic Safety Administration (NHTSA) is an operating administration within the U.S. Department of Transportation whose mission is to save lives, prevent injuries, and to reduce traffic-related deaths and economic losses resulting from motor vehicle crashes. NHTSA accomplishes its mission in part by:
- Researching and demonstrating promising strategies to encourage positive traffic safety behaviors;
- Planning and executing strategic communications campaigns to conduct high-visibility enforcement programs and educational campaigns.
The objective of this Contract is to provide timely, efficient, effective and expert marketing, and advertising support to NHTSA in the management of its national seat belt and alcohol impaired driving campaigns and other highway traffic safety programs regarding child passenger safety, distracted driving, speed, pedestrian, motorcycle, bicycle, school bus, and older driver safety programs. In addition, the Contract may be used to develop communication materials for traffic safety efforts that target Hispanic and other ethnic populations.
The Contractor shall provide all the necessary personnel, materials, supplies and services which are necessary to perform national communications, marketing, and media support services as described in this contract. The Contractor shall fulfill work requirements in accordance with the Statement of Work (SOW), Section C and other terms and conditions of the contract. All support services provided to the Government shall be performed by the Contractor employees or personnel otherwise retained by the Contractor.
This is an Indefinite Delivery, Indefinite Quantity (IDIQ) Type Contract, whereby Time & Material (T&M), Firm Fixed Price (FFP), Cost Reimbursement (CR), or combination thereof, Task Orders shall be issued in accordance with Federal Acquisition Regulation (FAR) 16.5.
Files
Notice history
| Notice | Type | Posted |
|---|---|---|
| National Communications, Marketing, and Media Support | Award Notice | |
| National Communications, Marketing, and Media Support | Award Notice | |
| This notice | Solicitation | |
| National Communications, Marketing, and Media Support | Pre-Solicitation | |
| Request for Information (RFI) and Industry Day Notice for the National Highway Traffic Safety Administration (NHTSA) for National Communications, Marketing, and Media Support | Pre-Solicitation |
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