Attachment J.4 Labor Category Descriptions.pdf
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- Solicitation number
- 693JJ924R0000013
About this file
This document is a list of labor category descriptions to be used by Offerors responding to the referenced Request for Proposal (RFP). The labor categories include Project Manager, Senior Partner, Senior Vice President, Project Director/Vice President, Account Director/Marketing Strategy, Executive Creative Director, Creative Director, Art Director, Graphic Designer, Production Manager, Senior Media Director, Media Planner, Media Buyer, Junior Media Buyer, Web/Social Analytics, and Digital Strategy. The descriptions provide details on the roles and responsibilities for each labor category.
The related federal contract opportunity is for National Communications, Marketing, and Media Support services for the National Highway Traffic Safety Administration (NHTSA). The objective is to provide marketing, advertising, and communications support for NHTSA's national seat belt, alcohol-impaired driving, and other highway safety campaigns and programs. This is an Indefinite Delivery, Indefinite Quantity (IDIQ) contract with Time & Material, Firm Fixed Price, or Cost Reimbursement task orders to be issued.
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LABOR CATEGORY DESCRIPTIONS
Below is a list of labor category descriptions to be used by Offerors as reference when responding to the RFP.
Project Manager Day-to-day point of contact for all major projects; responsible for all aspects of the development and implementation of assigned projects.
Senior Partner Ultimate management authority serves as a senior client liaison and responsible for ensuring performance meets contract specifications.
Senior Vice President Executive decision maker who handles internal and external operational affairs to ensure contractor’s quality of service to clients.
Project Director/Vice President Manages projects on a strategic level, ensures clarity of communicating client expectations and contractor’s plan to meet expectations.
Account Director/Marketing Strategy Oversees development and implementation of brand/campaign strategy.
Executive Creative Director Provides leadership and strategic direction to the creative team who produce campaign assets and materials for clients.
Creative Director Develops and implements plans for developing marketing materials and assets that align with the campaign’s goals and objectives.
Art Director Develops a creative vision that resonates with target audiences, oversees designers, pitches ideas to clients and reviews/approves design work. Produce art layouts for different projects that can be placed on multiple media platforms.
Graphic Designer Creates visual concepts to communicate ideas and support campaign/marketing objectives.
Communicates ideas that inspire target audiences.
Production Manager Oversees production schedules ensuring that team members follow proper procedures and that deliverables are on schedule and within budget.
Attachment J.4
LABOR CATEGORY DESCRIPTIONS
693JJ934R000013
Title: National Communications, Marketing, and Media Support
Senior Media Director Sets expectations and provide strategic guidance for the media team based on campaign needs.
Partner with clients to achieve campaign goals.
Media Planner Develops strategic plans to execute marketing campaigns analyzing and working with various media channels. Analyze metrics, collaborate with clients, and distribute media content to partner media channels.
Media Buyer Identifies effective media channels to meet marketing goals. Negotiates and buys ad space/time to meet campaign needs. Develop media strategies, analyze options, optimizes budgets, monitor performance and provide comprehensive reports to clients.
Junior Media Buyer Conducts research to identify the most applicable media partners for campaigns. Assists in negotiating media buy contracts.
Web/Social Analytics Collects and analyzes data related to digital campaign efforts. Provides reports and recommendations based on analyses on digital strategies.
Digital Strategy Develops and oversees digital initiatives and online presence for client’s campaigns.
File details come from the government source that posted it. Updated .