Attachment J.4 Labor Category Descriptions Amendment 0001.pdf

ATTACHMENT J.4 : LABOR CATEGORY DESCRIPTIONS

Below is a list of labor category descriptions to be used by Offerors as reference when responding to the RFP.

Account Director /Marketing Strategy – Serves as a liaison between clients and the company that provides services, manages the account team, supervises creative and other staff to ensure projects meet client expectations and are delivered on time and within budget.

Associate Creative Director – Assists the Creative Director in developing and executing creative concepts for marketing campaigns, product designs and creative strategies.

Contract Manager – Sets policies, procedures, technical standards and priorities for the contract between client and company. Coordinates management of work performed under the contract and the efforts of subcontractors, team members and vendors.

Creative Director – Develops and implements plans for developing marketing materials and assets that align with the campaign’s goals and objectives.

Digital Account Professional – Coordinates creative alignment with digital marketing platforms applying the latest technology to reach campaign audiences.

Director of Analytics – Leads the data analytics team, oversees review and recommendations that align with clients’ goals and objectives.

Media Planner Develops strategic plans to execute marketing campaigns analyzing and working with various media channels. Analyze metrics, collaborate with clients, and distribute media content to partner media channels.

Media Buyer Identifies effective media channels to meet marketing goals. Negotiates and buys ad space/time to meet campaign needs. Develop media strategies, analyze options, optimizes budgets, monitor performance and provide comprehensive reports to clients.

Research Director – Oversees the company’s research and development department. Sets research goals based on campaign goals and ensure research projects align with the client’s strategic direction.

Strategy and Planning Director – Responsible for developing and implementing strategic initiatives that align with client’s vision and campaigns’ strategies. Analyzes market trends, evaluate strategic opportunities and provide recommendations to senior leadership.

Project Manager – Day-to-day point of contact for all major projects; responsible for all aspects of the development and implementation of assigned projects.

Senior Partner – Ultimate management authority serves as a senior client liaison and responsible for ensuring performance meets contract specifications.

Senior Vice President – Executive decision maker who handles internal and external operational affairs to ensure contractor’s quality of service to clients.

Project Director/Vice President – Manages projects on a strategic level, ensures clarity of communicating client expectations and contractor’s plan to meet expectations.

Executive Creative Director – Provides leadership and strategic direction to the creative team who produce campaign assets and materials for clients.

Art Director – Develops a creative vision that resonates with target audiences, oversees designers, pitches ideas to clients and reviews/approves design work. Produce art layouts for different projects that can be placed on multiple media platforms.

Graphic Designer – Creates visual concepts to communicate ideas and support campaign/marketing objectives.

Communicates ideas that inspire target audiences.

Production Manager – Oversees production schedules ensuring that team members follow proper procedures and that deliverables are on schedule and within budget.

Senior Media Director – Sets expectations and provide strategic guidance for the media team based on campaign needs.

Partner with clients to achieve campaign goals.

Junior Media Buyer – Conducts research to identify the most applicable media partners for campaigns. Assists in negotiating media buy contracts.

Web/Social Analytics – Collects and analyzes data related to digital campaign efforts. Provides reports and recommendations based on analyses on digital strategies.

Digital Strategy – Develops and oversees digital initiatives and online presence for client’s campaigns.