National Advertising and Event Marketing Services for the Air Froce Recruiting Strategic Communication Division

PRE-SOLICITATION NOTICE:This is a pre-solicitation notice for Advertising and Marketing services for the HQ Air Force Recruiting Strategic Communications (AFRS) Division, Randolph AFB, Texas. AFRS has a requirement for a full-service advertising service provider (heretofore referred to as ?the agency?) capable of providing all necessary management, supervision, labor, material and equipment (except for Government furnished items and/or work) required to plan, create, design, produce, place, evaluate and measure the effectiveness of advertising and special events in support of Air Force active duty national, regional, and local recruiting marketing support. The agency shall be capable of using all available media formats, including, but not limited to: television, radio, magazine, newspaper, internet, direct mail, outdoor, transit, promotional material (posters, brochures, etc.), videotape, and film. In addition, the agency will be responsible for event-marketing, planning and execution, and lead fulfillment services to include: inbound telemarketing services with telemarketers and an integrated voice tracking system; lead management services; information and database management of leads data; warehouse storage of fulfillment materials; management of a closed loop leads management system; and television public service program reproduction, distribution, tracking, and film storage.



This acquisition will be solicited via a Request for Proposal (RFP). Source selection will be conducted in accordance with FAR Part 15. A cost plus fixed-fee, requirements contract will result from the solicitation.



Request for Proposal Issue Date: On or about 7 Aug 07

Proposal Due Date: On or about 10 Sep 07



Pre-proposal conference will be held at Randolph AFB, TX on or about 20 Aug 07.



No hard copies of the Request for Proposal (RFP) will be mailed. The solicitation, amendments and other documents will be posted on FedBizOpps.gov. It is the responsibility of each offeror to monitor the FedBizOpps for updates or changes. Additional technical and historical data will be available during the pre-proposal conference as well as posted to the FedBizOpps.



Period of Performance: The mobilization period is anticipated to begin on or about 1 Apr 08 and last for 90 day. The basic period shall follow mobilization and last until 30 Sep 08. One-year options periods may proceed the base period and may continue to 30 Sep 17.



This acquisition will be competed full and open under the North American Industry Classification System (NAICS) code 541810, Advertising Agencies. This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Agencies must be a registered in the Central Contractor Registration database at http://www.ccr.gov under NAICS code 541810 to be eligible for award.



Prior to award, the Defense Contract Audit Agency (DCAA) must determine offeror?s accounting system adequate and perform a financial risk analysis. After reviewing the RFP and determining you intend to propose on this acquisition, please provide the following information bryan.sparks@us.af.mil so that DCAA can initiate the necessary audits:

Name of point of contact for financial data, mailing address, phone number, email address.



Directions for proposal submission will be included in Section L, Instructions, Conditions and Notices to Offerors of the RFP. Dates listed above are approximate and included for reference only. Actual dates will be specified in the RFP. Any questions regarding this notice should be submitted in writing to bryan.sparks@us.af.mil .

Document Posting: The following is being added for clarity.

DRAFT SOO is posted for industry comment. SOO information describes agencies needs in order for industry to identify with AFRS historical requirements.



RFI is posted for agencies (AFRS) market research. AFRS is gathering information on industries norms. RFI is due by July 12, 2006, 3:00 PM (Central Time). Industry is not required to complete questionnaire for any upcoming solicitation.



Email bryan.sparks@randolph.af.mil with any questions, comments, or competed RFIs.



Preferred method of communication is email: bryan.sparks@randolph.af.mil

Establish an advertising, marketing, and special events program that will:

- Build and maintain informed public support for the role the Air Force plays in national defense and the value it brings to the nation.



- Instill pride in current members by portraying their vital contributions to national defense while remembering the link to the past that made the Air Force great.



- Attract Americas finest young people by generating sales leads for the recruiting force.

Establish an advertising, marketing, and special events program that will:

- Build and maintain informed public support for the role the Air Force plays in national defense and the value it brings to the nation.



- Instill pride in current members by portraying their vital contributions to national defense while remembering the link to the past that made the Air Force great.



- Attract Americas finest young people by generating sales leads for the recruiting force.