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December 2005 Youth Poll 10

Findings Presentation

Briefing Overview

Methodology and Sample
Favorability and Knowledge of the Military
Attitudes Toward Current Events and Economic Indicators
Future Plans and Propensity
Behaviors, Attitudes, and Global Subjective Norms
Predicting Intention to Join
Key Findings

Methodology and Sample

Methodology and Sample

3,228 youth aged 16 through 21
Computer Assisted Telephone Interviews (CATI)
Pre-test conducted October 10, 2005
Completed Study on December 22, 2005
Weighted to reflect general population
Gender
Age
Race/Ethnicity
Stratified Random Sample

Favorability and Knowledge of the Military

Overall Favorability of the Military Mean Favorability Ratings Those most likely to be favorable:

Whites and Hispanics
Males
16- and 17-year olds
More Knowledgeable of Military
Propensed for Active Duty

FAV1: Using all that you know or have heard about the U.S. Military, please rate the U.S. Military using a 10-point scale where 1 means VERY UNFAVORABLE and 10 means EXTREMELY FAVORABLE.

Following two years of relative stability, favorability of the Military is down significantly
This significant decrease in favorability is being driven by significant decreases among Whites and Blacks

= significant change from previous poll

Favorability of Individual Services

The significant decrease in overall favorability of the Military is mirrored in significant decreases in favorability for all of the individual Services
Despite a significant decrease, the Air Force continues to be rated the most favorably (7.1) of all the Services

FAV2: Using all that you know or have heard about the various branches of the U.S. Military, please rate each branch using a 10-point scale where 1 means VERY UNFAVORABLE and 10 means VERY FAVORABLE.

Mean Favorability Ratings

Military ServiceNov – 01Nov – 02Jun – 03Nov – 03May – 04Nov – 04Jun – 05Dec – 05
Army8.37.17.57.27.07.17.06.7
Navy8.37.27.67.27.17.17.06.8
Marine Corp8.47.27.77.47.27.27.26.8
Air Force8.67.67.87.57.57.47.47.1
Coast Guard8.06.87.26.86.86.76.76.4

Favorability of Reserve Components

FAV3: Now, using all that you know or have heard, please rate the U.S. National Guard and Reserves using a 10-point scale where 1 means VERY UNFAVORABLE and 10 means EXTREMELY FAVORABLE.

Following the trend set by the Active Duty Services, favorability of the National Guard and Reserves is significantly down

Overall Favorability of the Military By Race/Ethnicity

In the last six months, favorability of the Military for Whites and Blacks significantly declined
Overall favorability of the Military for Blacks has become significantly lower than that of Whites and Hispanics

FAV1: Using all that you know or have heard about the U.S. Military, please rate the U.S. Military using a 10-point scale where 1 means VERY UNFAVORABLE and 10 means EXTREMELY FAVORABLE.

Overall Knowledge of the Military Mean Knowledge Ratings Those most likely to be knowledgeable:

Males
Whites and Hispanics
Older Youth
Propensed for Active Duty

KW2: Please use a scale from 1 to 10 where 1 means NOT AT ALL KNOWLEDGABLE and 10 means EXTREMELY KNOWLEDGABLE. Please tell me how knowledgeable you are about the U.S. Military.

Although still relatively low, self-reported knowledge of the Military has increased significantly since June 2005

Attitudes Toward Current Events and Economic Indicators

Current Events: Effect of the War on Terrorism Although attitudes have remained relatively stable, the War on Terrorism continues to have a very negative impact on youths’ decisions to join the Military

CUR9: Does the current situation with the War on Terrorism make you more likely or does it make you less likely to join the Military?

Current Events: Effect of the War on Terrorism An overwhelming 83% of Blacks and 72% of females report being less likely to join the Military as a result of the War on Terrorism

CUR9: Does the current situation with the War on Terrorism make you more likely or does it make you less likely to join the Military?

Percent “Less Likely to Join”

CUR10: Do you approve or disapprove of the way the Bush Administration is using U.S. Military Forces? Would that be strongly or just somewhat?

Current Events: Approval of Bush Administration Handling of Foreign Affairs

Approval of the Bush Administration’s handling of foreign affairs has significantly decreased over the past six months
Despite a significant decrease (52% to 44% since June 2005), Whites are significantly more likely to strongly or somewhat approve of the handling of foreign affairs than Blacks (14%) or Hispanics (32%)

Current Events: Approval of Bush Administration Use of U.S. Military Forces CUR10: Do you approve or disapprove of the way the Bush Administration is using U.S. Military Forces? Would that be strongly or just somewhat?

The proportion of youth responding that they strongly disapprove of the Bush Administration’s use of U.S. military forces significantly increased since June 2005
Despite a significant decrease (52% to 47% since June 2005), Whites are significantly more likely to strongly or somewhat approve of the use of U.S. forces than Blacks (13%) or Hispanics (31%)

Attitudes Toward Troops Being in Iraq Most likely to support the troops include:

Males
16-and 17-year-olds
Whites
More Favorable of Military
Propensed Youth
More Knowledgeable about the Military

CUR7: Do you support or oppose U.S. Military troops being in Iraq?

In the last six months support for troops in Iraq has significantly declined. A slight majority of youth continue to support U.S. troop presence in Iraq, but the proportion of youth opposing it has significantly increased
The proportion of Whites (60%) who support troops being in Iraq is significantly higher than the proportion of Blacks (32%) or Hispanics (49%)

U.S. Military and Economic Conditions: Job Pay

Military Pays Better IND2: Are individuals more likely to have a good paying job in the Military, in a civilian job, or equally in both?

The majority of youth (60%) continue to believe that individuals are equally likely to get a good paying job in either the civilian or military sector
Blacks’ perceptions of military pay relative to civilian pay have significantly decreased since June 2005

U.S. Military and Economic Conditions: Difficulty

Impossible/Very Difficult EMP5: How difficult is it for someone your age to get a full-time job in your community?

Forty-five percent of youth believe it is “somewhat difficult” for someone their age to find a full-time job in their community whereas 21% believe it is “not at all difficult”
The percentage of Blacks reporting that it is “impossible” or “very difficult” for someone their age to get a full-time job in their community has declined significantly from one year ago and is now roughly equivalent to that of Whites and Hispanics

U.S. Military and the Economy: Four Year Outlook

Better in 4 years IND3: Four years from now, do you think the economy will be better than, worse than, or about the same as it is today?

Note: Youth age 16-21

Youth are divided as to the future of the economy, as 31% believe it will get better, 39% believe it will remain the same, and 28% think it will get worse
Females (25%) and Blacks (25%) are least likely to believe the economy will be better in 4 years

Future Plans and Propensity

Options After High School: Unaided

FPP1: What do you think you might be doing once you finish high school/college or in the next few years?

Joining the Military continues to be placed well below school and work as an option youth mention after finishing high school
However, work seems to have reached a tipping point among youth as an option after high school. In only 30 months, the percentage of youth who mention work as an option has fallen from 60% in June 2003 to the current level of 36% mentions.

Consideration of Military

FPP15: Before we talked today, had you ever considered the possibility of joining the Military?

Since one year earlier, the proportion of youth who reported seriously considering joining the Military has significantly declined
Nearly half (45%) of black youth report never considering military service; this proportion is significantly higher than that of Whites (32%) or Hispanics (33%)

General Military Propensity By Gender

FPP9: How likely is it that you will be serving in the Military in the next few years?

%Definitely/Probably Overall, youth propensity for joining the Military has remained statistically unchanged from six months ago

General Military Propensity

FPP9: How likely is it that you will be serving in the Military in the next few years?

%Definitely/Probably

Military propensity for Whites has remained relatively stable since June 2005
After brief periods of decline for both Hispanics and Blacks, propensity seems to be rebounding

FPP9: How likely is it that you will be serving in the Military in the next few years?

General Military Propensity: Males By Race/Ethnicity

Male propensity has remained relatively stable for all race/ethnicities
Black male propensity is higher than White male propensity for the first time since May 2004

FPP9: How likely is it that you will be serving in the Military in the next few years?

General Military Propensity: Females

Female propensity has also remained relatively stable for all races/ethnicities

Composite Propensity for Active Duty Aggregate %Definitely/Probably* Comp1: How likely is it that you will be serving on Active Duty in the Army/Navy/Marine Corps/Air Force?

* Coast Guard is not included in the Composite Propensity measure

Military ServiceAggregate Active Duty Propensity – By Service (%)
Apr – 01Aug – 01Nov – 01Nov – 02Jun – 03Nov – 03May – 04Nov – 04Jun – 05Dec – 05
Army77109101110101011
Navy77979988810
Marine Corps66888107889
Air Force97910101111101110
Coast Guard4566666676

Males

%Definitely/Probably Comp1: How likely is it that you will be serving on Active Duty in the Army/Navy/Marine Corps/Air Force?

* Coast Guard is not included in the Composite Propensity measure

Military ServiceAggregate Active Duty Propensity – By Service (%)
Apr – 01Aug – 01Nov – 01Nov – 02Jun – 03Nov – 03May – 04Nov – 04Jun - 05Dec - 05
Army10101613141513141415
Navy99129111111111113
Marine Corps981213121411121212
Air Force1381313141315141414
Coast Guard67777887108

Females

%Definitely/Probably Comp1: How likely is it that you will be serving on Active Duty in the Army/Navy/Marine Corps/Air Force?

* Coast Guard is not included in the Composite Propensity measure

Military ServiceAggregate Active Duty Propensity – By Service (%)
Apr – 01Aug – 01Nov – 01Nov – 02Jun – 03Nov – 03May – 04Nov – 04Jun - 05Dec - 05
Army4555677556
Navy4555666557
Marine Corps3344554345
Air Force5767698787
Coast Guard2445434443

Composite Active Duty Propensity

%Definitely/Probably

Since June 2005, Hispanic composite Active Duty propensity has increased significantly
Since November 2004, Black composite Active Duty propensity has also increased significantly

Comp1: How likely is it that you will be serving on Active Duty in the Army/Navy/Marine Corps/Air Force?

Composite Reserve Propensity

Comp2: How likely is it that you will be serving in the Reserves/National Guard?

Overall composite Reserve propensity has remained relatively stable for both males and females

Composite Reserve Propensity

Comp2: How likely is it that you will be serving in the Reserves/National Guard?

Composite Reserve propensity across racial/ethnic groups did not change significantly since the last measure in June 2005

Behaviors, Attitudes, and Global Subjective Norms

Pre-Enlistment Behaviors BIN1: Now I would like to talk about some things you may have done while considering post-high school options. In the past year have you?

Although they were just as likely to be contacted by a recruiter, Black youth were less likely to visit a military website than were Whites or Hispanics

Attitude Toward Behavior ATT 2/3: Imagine you have just decided to join the U.S. Military. How would you rate this decision? Please use a 7-point scale where 1 means Extremely Foolish/Extremely Harmful and 7 means Extremely Beneficial/Extremely Supportive.

Proportion answering 5, 6, or 7

The degree to which youth believe that joining the Military is a wise decision has significantly declined since November 2003
Youths’ belief that joining the Military is beneficial remains about the same as in May 2004 but has also significantly declined from November 2003

Global Subjective Norms SUBG1 (Supportive): Think about the people who have the most influence on the decisions you make.Using a 7-point scale where 1 means Not at all Supportive and 7 means Extremely Supportive, what would they think of your decision if you told them you have just decided to join the U.S. Military?

SUBG2 (Good): Think about the people who have the most influence on the decisions you make.Using a 7-point scale where 1 means Extremely Bad and 7 means Extremely Good, what would they think of your decision if you told them you have just decided to join the U.S. Military?

Proportion answering 5, 6, or 7

The percentage of youth who believe that parents, educators, and other important influencers would be supportive of their decision to join the Military has significantly declined since May 2004
Similarly, the percentage of youth who believe that people who have the most influence on their decisions would think joining the Military was a good decision has also significantly declined

Predicting Intention to Join

Purpose

The prediction and understanding of human behavior
Blueprint for influencing behavior

Especially useful because:

Parsimonious and practical
Has clear definitions
Lends itself to specific operational concepts
Provides a reliable framework that structures the tracking of attitudes over time
Efforts to persuade based upon manipulating model components have been demonstrated to effectively change behavior

The Theory of Reasoned Action was also used in Youth Polls 6 & 7 Supported the contributions of three primary TRA predictors

Theory of Reasoned Action (TRA) (Ajzen & Fishbein, 1980)

Theory of Reasoned Action (TRA) Person’s evaluation of the outcomes associated with performing the behavior Confidence person has that they could successfully perform behavior Social pressure person feels to perform or not perform the behavior Attitudes Self- Efficacy Subjective Norms Intention Behavior

How has TRA been used in past research?

1 Ingram, Cope, Harju, & Wuensch, 2000; 2 Hom & Hulin, 1981; 3 Vincent, PePlau, & Hill, 1998; 4 Strader & Katz, 1990

Predicting whether students will apply for graduate school vs. get a job after college1
Attitude toward graduate school (e.g., “I believe I can be successful in graduate school”) was a more important predictor of intention to apply to graduate school than the views of important others (e.g., “My mother wants me to go to graduate school”)
Predicting Army Guardsmen’s re-enlistment intentions and behavior2
Attitude toward re-enlistment more predictive than subjective norms
Behavioral intention correctly classified 82% of the Guardsmen who either reenlisted or resigned
Predicting women’s career behaviors over time3
Attitudes and subjective norms predicted career behaviors 14 years later
Subjective norms more predictive of career behavior/intention than attitudes
Predicting college student enlistment in nursing training program4
17% of students (8 of 46) exposed to a 10-minute communication applied to be in the nursing program as opposed to 0 of the 44 students in the control group who did not receive the message

Overall Results: Intention to Join and Pre-Enlistment Behavior .02, ns C2(3, N = 3228) = 157.2, p < .05, CFI = .97, RMSEA = .13. All paths are statistically significant, p < .05. R square for intention was .38. Pre-enlistment behavior was the sum of affirmative responses to items BIN1E and BIN1G.

.19 .38 .21 Subjective Norms Attitudes Self- Efficacy Intention Pre-Enlistment Behavior

Attitudes and self-efficacy are positively related to intention (propensity)
Of the three predictors, self-efficacy is the strongest predictor of intention
Intention is positively and significantly related to enlistment-related behavior

Examining Environmental Predictors of Propensity C2(20, N = 3228) = 750.1, p < .05, CFI = .93 RMSEA = .11. All paths are statistically significant at the .05 level unless otherwise indicated. R square for intention was .39. Current events items referred to approval of the current administration’s handling of foreign affairs and use of the military and the effect of the War on Terrorism on one’s likelihood of joining the Military.

Intention Attitudes Self- Efficacy Subjective Norms .01, ns .17 .37 .15 .07 .21 Pre-Enlistment Behavior .07 Employment Difficulty Current Events Good Job in Military

Youth who approved of the current administration’s handling of foreign affairs and use of the Military had higher levels of intention
Youth who indicated that the War on Terrorism made them more likely to join the Military had higher levels of intention.
Youth who believed it was difficult to find a job and that it was easier to find a good paying job in the Military (versus civilian sector) had higher levels of intention.

For males, C2(20, N = 1577) = 398.3, p < .05, CFI = .94, RMSEA = .11. For females, C2(20, N = 1651) = 285.2, p < .05, CFI = .94, RMSEA = .09. All paths are statistically significant at the .05 level unless otherwise indicated. R square values for intention were .39 (males) and .33 (females).

Attitudes Self- Efficacy Subjective Norms .21 = M .18 = F Pre-Enlistment Behavior .09 = M .03, ns = F .27 = M .37 = F .22 = M .14= F .00, ns = M .02, ns = F .18 = M .15 = F .07 = M .08 = F Employment Difficulty Current Events Good Job in Military

Overall, the model predicted intention well for males (M) and females (F)
For females, current events was not a significant predictor of intention to join

Prediction of Propensity

For Whites, C2(20, N = 1449) = 353.6, p < .05, CFI = .94, RMSEA = .11. For Blacks, C2(20, N = 676) = 115.5, p < .05, CFI = .93, RMSEA = .08. For Hispanics, C2(20, N = 779) = 254.5, p < .05, CFI = .89, RMSEA = .12. All paths are significant at the .05 level unless otherwise indicated. R square values for intention were .44 (W), .33 (B), and .37 (H).

Attitudes Self- Efficacy Subjective Norms Pre-Enlistment Behavior .01, ns = W .03, ns = B .03, ns = H .14 = W .21 = B .17 = H .37 = W .44 = B .40 = H .16 = W .11, ns = B .15 = H .10 = W .02, ns = B .08 = H .28 = W .13 = B .17 = H .05 = W .28 = B .11 = H Employment Difficulty Current Events Good Job in Military

Results suggested that current events and economic conditions affect White (W), Black (B), and Hispanic (H) youth differently
For all three groups, self-efficacy was the most important predictor of intention
For Blacks, economic conditions did not predict intention to join, but current events was a strong predictor

Prediction of Propensity

Well- Being Skill Development Patriotic Adventure Specific Attitudes and Intention to Join Figures reported above are zero-order correlations. *p < .05 6Based on moderated multiple regression predicting intention from attitudes and race/ethnicity.

Intention to Join Intention to Join Intention to Join White Black Hispanic .34* .27* .27* White Black Hispanic .15* .14* .11* White Black Hispanic .18* .14* .16*

Twelve items regarding specific attitudes toward the Military were organized into three categories: Well-Being, Skill Development, and Patriotic Adventure.
Well-Being was the most strongly related to intention to join.
The effects of Well-Being, Skill Development, and Patriotic Adventure on intention were not affected by the race/ethnicity of youth6

Specific Attitudes and Intention to Join Notes: R square for the final equation was .10. The hierarchical multiple regression analysis was repeated with different predictor orderings, and results were similar across analyses. The analysis was also conducted separately for White, Black, and Hispanic groups in Youth Polls 10 and 7, and results were similar.

Regression Analysis Predicting Intention to Join the Military from Specific Associations

Specific attitudes reflect the association that youths perceive between each category (for example, Well-Being) and military service
Well-Being tells us about as much about a youth’s intention to join as all three attitude categories together
Once Well-Being is accounted for, Self Development and Patriotic Adventure make a negligible contribution to predicting intention to join
Well-Being is the most promising set of specific attitudes for influencing intention
PredictorRegression WeightR Square Change
Well-being0.32*0.10*
Skill development-0.06*0.00*
Patriotic adventure0.07*0.00*

Associations Between Well-Being and Military Service Mean Association Ratings for Well-Being Items by Race/Ethnicity BEH: Using a 7-point scale where one means extremely unlikely and seven means extremely likely, I would like you to tell me how likely it is that joining the U.S. military would help one of your students/a youth you know/your child to… Youth Poll 10 Youth Poll 7

Black and Hispanic youth tend to make slightly stronger associations between the Military and Well-Being than White youth
This pattern held for both questionnaires, but associations decreased slightly between Youth Poll 7 and Youth Poll 10
Well-Being ItemWhiteBlackHispanic
Be in contact with family and friends4.24.54.8
Be in an environment free from danger3.53.94.3
Have a lifestyle that is attractive to you4.44.65.1
Have a good paying job5.35.75.8
Well-Being ItemWhiteBlackHispanic
Be in contact with family and friends4.55.15.4
Be in an environment free from danger3.94.74.8
Have a lifestyle that is attractive to you4.65.25.4
Have a good paying job5.35.85.9

Based on Bonferroni comparisons for ANOVA

Over time, all:

Associations Between Skill Development and Military Service Mean Association Ratings for Skill Development Items by Race/Ethnicity Youth Poll 10 Youth Poll 7

Youth Poll 10: White and Hispanic youth tend to make slightly stronger associations between the Military and Skill Development than Black youth
Associations did not change between Youth Poll 7 and Youth Poll 10

BEH: Using a 7-point scale where one means extremely unlikely and seven means extremely likely, I would like you to tell me how likely it is that joining the U.S. military would help one of your students/a youth you know/your child to…

Skill Development ItemWhiteBlackHispanic
Develop self-discipline6.25.86.3
Learn a valuable trade or skill5.75.76.0
Train in cutting edge technology5.85.65.8
Skill Development ItemWhiteBlackHispanic
Develop self-discipline6.06.06.2
Learn a valuable trade or skill5.75.95.9
Train in cutting edge technology5.75.85.9

See previous notes for ANOVA over time: ns for skill development items overall and by race/eth groups

Associations Between Patriotic Adventure and Military Service Mean Association Ratings for Skill Development Items by Race/Ethnicity Youth Poll 10 Youth Poll 7

Youth Poll 10: White and Hispanic youth tend to make slightly stronger associations between the Military and Patriotic Adventure than Black youth
Associations did not change between Youth Poll 7 and Youth Poll 10, except for a slight decrease in “experience adventure” for Black youth

BEH: Using a 7-point scale where one means extremely unlikely and seven means extremely likely, I would like you to tell me how likely it is that joining the U.S. military would help one of your students/a youth you know/your child to…

Patriotic Adventure ItemWhiteBlackHispanic
Have the opportunity to travel6.05.96.0
Experience adventure5.95.66.0
Do something for your country6.35.76.1
Do something you can be proud of5.95.56.0
Be challenged physically6.15.76.1
Patriotic Adventure ItemWhiteBlackHispanic
Have the opportunity to travel5.95.95.9
Experience adventure5.95.96.0
Do something for your country6.15.66.0
Do something you can be proud of5.75.76.0
Be challenged physically6.16.06.0

See two slides back for ANOVA table. Changes over time were ns except for “experience adventure” overall and for black youth only.

Self-Efficacy Overall, propensed youth are significantly more confident that they can complete tasks related to military service than non-propensed youth

% Responding Probably Yes/Definitely Yes SELF1: Now I am going to read you a list of activities. As I read each one, please tell me how confident you are that you could do this. How confident are you that you could (INSERT ITEM)? Would you say…(1-Definitely No; 2-Probably No; 3-Maybe Yes, Maybe No; 4-Probably Yes; 5-Definitely Yes)

Self-Efficacy: Change Over Time Youths’ self-efficacy regarding succeeding in a highly structured environment decreased significantly between Youth Poll 7 and Youth Poll 10

SELF1: Now I am going to read you a list of activities. As I read each one, please tell me how confident you are that you could do this. How confident are you that you could (INSERT ITEM)? Would you say…(1-Definitely No; 2-Probably No; 3-Maybe Yes, Maybe No; 4-Probably Yes; 5-Definitely Yes)

Self-Efficacy: By Race/Ethnicity

Generally, Black youths’ self-efficacy for succeeding in the Military is lower than Whites’ or Hispanics’

SELF1: Now I am going to read you a list of activities. As I read each one, please tell me how confident you are that you could do this. How confident are you that you could (INSERT ITEM)? Would you say…(1-Definitely No; 2-Probably No; 3-Maybe Yes, Maybe No; 4-Probably Yes; 5-Definitely Yes)

Reexamining Predictors of Propensity C2(25, N = 3228) = 1327.0, p < .05, CFI = .89 RMSEA = .13. All paths are statistically significant at the .05 level. R square for intention was .35. This model and the previous model were compared by conducting chi-square difference tests relative to a third model with norms-attitudes and norms-intention links.

Intention Attitudes Self- Efficacy Subjective Norms .48 .19 .37 .15 .07 .21 Pre-Enlistment Behavior .07 Employment Difficulty Current Events Good Job in Military

Given the non-significant path between subjective norms and intention, the model was reexamined with a path between norms and attitudes
Results indicated that the norms-attitudes association was strong and positive
The revised model provides a better description of the role of norms in predicting intention join the Military

Subjective Norms Average Social Support Female youth expect less support from their fathers and friends and more support from teachers for joining the Military than do males

SUBJ: Please use a 7-point scale where 1 means “Extremely Unsupportive” and 7 means “Extremely Supportive.” How supportive would (INSERT ITEM) be if you decided to join the U.S. military?

Subjective norms generally decreased among males between Youth Poll 7 and Youth Poll 10

SUBJ: Please use a 7-point scale where 1 means “Extremely Unsupportive” and 7 means “Extremely Supportive.” How supportive would (INSERT ITEM) be if you decided to join the U.S. military?

Social Support ItemMalesFemales
Youth Poll 7Youth Poll 10Youth Poll 7Youth Poll 10
Mother4.03.83.83.7
Father4.74.54.24.1
Extended Family4.74.54.44.5
Close Friends4.34.13.93.8
Veterans- Family5.55.35.35.4
Veterans- Nonfamily5.45.35.35.3
Teachers4.94.75.04.9
Boy/girlfriend3.43.23.23.2
Guidance Counselor5.14.95.25.1
Brothers/Sisters4.34.14.14.0

Males, females

Average Social Support Black youth expect considerably less social support for joining the Military than White youth

SUBJ: Please use a 7-point scale where 1 means “Extremely Unsupportive” and 7 means “Extremely Supportive.” How supportive would (INSERT ITEM) be if you decided to join the U.S. military?

Based on MANOVAs for sex and race_eth

Key Findings

Key Findings: Favorability and Knowledge of the Military

Following two years of stability, favorability of the Military has significantly decreased in the last six months
This seems to be driven by decreases in favorability of the Military among Whites and Blacks over the last six months
There was also a significant decrease in favorability for all of the Active Duty Services, the National Guard, and the Reserves
Self-reported knowledge of the Military has increased significantly since June 2005, but still remains modest at best
Youth who consider themselves to be more knowledgeable tend to be more favorable in their view of the Military

Key Findings: Current Events and Economic Indicators

The War on Terrorism continues to have a negative impact on propensity
A majority of youth say they are less likely to enlist due to the War on Terrorism
Growing dissatisfaction is most apparent among Blacks and females
The majority of Blacks (83%) and females (72%) report that the War on Terrorism has negatively affected their likelihood to join
These reactions appear to be negatively affecting Blacks’ global opinions of the Military, as they rate the Military less favorably than Whites or Hispanics do
Approval of the Bush Administration has fallen among Whites regarding its use of U.S. Military forces and handling of foreign affairs
Despite these decreases, Whites are still significantly more likely to approve of the Bush Administration than Black or Hispanic youth
Generally, youth believe it is moderately difficult for someone their age to find a full-time job in their community
Most youth (60%) continue to believe that individuals have an equally good chance of getting a good paying job in the civilian or Military sector

Key Findings: Future Plans and Propensity Joining the Military continues to be placed below school and work as a viable future choice after finishing high school

Overall military propensity remains unchanged since June 2005, and estimates have been stable for all race/ethnicities
The proportion of youth reporting they have never considered the possibility of joining the Military has also remained stable
Propensity for Blacks, however, has significantly increased since November 2004
The increase in Black propensity was driven completely by Black females
Black male propensity has remained virtually unchanged from November 2004 at its historically lowest point

Key Findings: Predicting Propensity to Join Relationships between variables indicated that attitudes and self-efficacy are positively related to youths’ intention to join the Military

The favorability of norms, attitudes and self-efficacy regarding military enlistment generally decreased between Youth Poll 7 and Youth Poll 10

Specific findings showed attitudes could be organized into three categories.
Well-Being was a stronger predictor of intention to join than Skill Development and Patriotic Adventure. In fact, Well-Being alone predicted intention to join about as well as all three specific attitudes together
Well-Being associations included items regarding being in contact with family and friends, being in an environment free from harm or danger, having an attractive lifestyle, and having a job with good pay. These specific issues are a potential way to influence likelihood to join via youths’ attitudes toward the Military
Differences by race/ethnicity and gender were small
Females reported lower self-efficacy than males, and perceived less support from close family and friends for joining the Military.
Blacks reported lower self-efficacy and lower Skill Development and Patriotic Adventure associations than Whites
Accounting for environmental variables such as current events and economic conditions improves prediction of intention to join the Military
Current events predicted intention to join, especially for black youth

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