The file's text, extracted by GovTribe without its formatting.
Draft RFP AFRS National Advertising, Randolph AFB
Industry Comments/Review 26 July 2007 Revision 1 Questions with revised responses are highlighted in yellow.
| ITEM REFERENCE |
| COMMENTS/RECOMMENTATIONS |
| CO/BUYER RESPONSE |
| 1 |
| PWS |
| In the new solicitation, is the PWS meant to serve as Section – C; Statement of Work? |
| PWS is listed under Section J - Attachments and serves as a description of the requirements. Final RFP will have a Section C - instruction referring to Section J. |
| 2 |
| Section B CLIN 1002 and 1003 |
| Section F – Deliveries or Performance; if you look at CLIN 1002 and 1003 are the POP’s accurate or should they be reversed?.....seems like the POP for CLIN 1002 would occur before CLIN 1003, then again, maybe not. |
| 100# is the first option year and 200# is the second option year. CLIN 1003 is correct. Also, notice that 2002 was incorrect. Revised CLINS 1002 and 2002 with correct period of performance. |
| 3 |
| Excel Attachments |
| Would you mind sending me the excel files under Section J, Attachments, 6, 7 and 8? I went into the FBO website and the attachments don’t appear to be there…… |
| Uploaded excel files/attachments to FedBizOpps for industry comments. |
| 4 |
| CLIN 0002 and 0003 |
| Ref. pgs. 3, 4, 5 of 88 - What is the distinction between CLIN’s 0002/0003 and 1002/1003? |
| The period of performance is the distinction. CLIN’s 0002/0003 are for July 1, 2008 to September 30, 2008, whereas CLIN’s 1002/1003 are an option with periods from October 1, 2008 to September 30, 2009. No additional changes were made to the solicitation under this question. |
| 5 |
| Mobilization |
| Ref. pg. 13 of 88 – Schedule B-3 Mobilization/Transition. Sub paragraph (a) mentions a CLIN 0003AA, yet this Sub-CLIN is not listed in Schedule –B |
| Corrected CLIN 0003AA to read CLIN 0001AA. |
| 6 |
| Packaging and Marking |
| “To be provided.”?? |
| Packaging and Marking information shall be commercial standards. FAR 52.247.1 Commercial Bill of Lading will be added to Section D. |
| 7 |
| Inspection and Acceptance |
| Ref. pg. 15 of 88 – Section E-Inspection and Acceptance. Under clauses, FAR 52.246-15 Certificate of Conformance; APR 1984 is listed. On page 25 of 88 DFARS 252.246-7000 Material Inspection and Receiving Report, e.g. DD-250 is listed. Which applies or are they both correct and necessary? |
| Certificate of Conformance would only be necessary if an Administrative Contracting Officer (ACO) such as used in DCMA would be used to verify inspected supplies or services at the source (on site). Both clauses are listed because we are not certain that an ACO on-site will be used. No additional changes were made to the solicitation under this question. |
| 8 |
| Deliveries of Performance |
| Ref. pg. 16 of 88 – CLIN’s 1002 and 1003 appear to have their POP reversed. |
| CLIN’s 1002 and 2002 were corrected. See Question 2. |
| 9 |
| Special Contact Requirements |
| Ref. pg. 20 of 88 – Paragraph 8 – Forward Pricing Rate Agreements. In the event a potential subcontractor doesn’t have an FPRA what supporting data will the Air Force accept and consider as adequate IAW FAR Part 15? |
| FPRAs only refer to agreements between the Offeror and the Air Force. It does not apply to the Offeror’s subcontracting agreements. No additional changes were made to the solicitation under this question. |
| 10 |
| Section I |
| Ref. pg. 25 of 88 – DFARS 252.246-7000 Material Inspection and Receiving Report, e.g. DD-250. Is the DD-250 the preferred/required method of inspection and acceptance by the Air Force or as this is a “requirements” contract, is a Certificate of Conformance acceptable? Does the DD-250 apply only to those CLINS that are FFP CLINS? |
| Using the Wide Area Work Flow (WAWF) system to input the equivalent DD250 is the preferred method. If however we award this contract to an agency that requires DCMA to administer the contract then we would accept Certificate of Conformance. It would be highly unlikely that we would request DCMA to administer this contract. Refer to question 7. No additional changes were made to the solicitation under this question. |
| 11 |
| Section I |
| Ref. pg. 25 of 88 – FAR 52.216-7 Allowable Cost and Payment (DEC 2002). Again, as in question 6 above, the clause provides for “an invoice or voucher supported by a statement of the claimed allowable cost”…….applies ONLY to those CLINS that are CPFF? |
| Only those costs processed through the WAWF system would be paid. If however a detailed invoice is required the Air Force would accept the processing of invoices through email along with the WAWF requirement. A statement of claim would only be required if we were using an on-site Administrating Contracting Officer (ACO) supported by DCMA. Refer to question 7. No additional changes were made to the solicitation under this question. |
| 12 |
| PWS Attachment |
| Paragraph 1.4: Refer to the last sentence, “The agency may be responsible for campaign specific sales training”. What is meant by “campaign specific sales training”? |
| Campaign specific refers to training Air Force recruiters how to link the current marketing campaign with squadron marketing programs and recruiting sales techniques. No change to PWS is required. |
| 13 |
| Section L |
| Paragraph 3.4.2: Which of the following websites does the Air Force want detailed monthly site reporting? AirForce.com, AFROTC.com, or AcademyAdmissions.com? |
| Since this is a requirements contract, it would be as per the task order. If you are referencing it to your proposed strategic plan, then you have to tell us what would be reported on and why you think we would want to see/pay for it. No change to PWS is required. |
| 14 |
| Section L |
| Ref. pg. 45 of 88: Within the table, when it says “20 Page limitation for Sub-factor 4, and Factors 2 & 3” does that mean 20 pages total for all three or 20 pages for each? Why is Factor 3 (Past Performance- and has its own volume) also mentioned under Maximum Proposal Content for Technical Proposal Volume I? |
Rebuttal: I’m not sure if my question was clear or not…let me try again. Is Sub-factor 4 allowed 20 pages max? Is Factor 2 allowed 20 pages max? Is Factor 3 allowed 20 pages max? ALSO, why is Factor 3 included in Para. 3.1 Volumes table? According to Para. 3.9 Evaluation Factors, Factor 3 is for Past Performance and is covered in Volume II. I believe the Factor 3 reference should be removed from the 3.1 Volumes Table where it’s shown under the column entitled “Maximum Proposal Content”. And perhaps re-entered the next section down under Volume II; in the Maximum Proposal Content column.
Response: This will include all written portions minus the exceptions and only to Volume 1, Technical Proposal.
Replaced with…
” 40 page limit - Page count does not include the PowerPoint slides, Storyboards, or Quality Control Plan.”
| 15 |
| Section L |
| Ref. pg. 56 of 88: Cost-Plus-Fixed-Fee (CPFF) – FAR 16.306 prescribes CPFF contracts. Under “Limitations” , the clause provides, “No cost-plus-fixed-fee contract shall be awarded unless the contracting officer complies with all limitations in 15.404-4(c)(4)(i) and 16.301-3”. In accordance with 15.404-4(c)(4)(i) there are three sub paragraphs (A), (B) and (C) that address the application of Fee. As this is NOT an architect-engineer services type procurement, sub paragraph (B) is excluded from consideration. Sub paragraph (A) allows a maximum of 15% Fee while sub paragraph (C) states a maximum of 10%. Please confirm which sub paragraph (A) or (C) should be utilized by the Offeror for calculating and application of Fee? |
| Sub paragraph (C) is the applicable fee limitation. Section H Special Clauses, Clause #13 changed to: |
“13.1.1. Proposal estimated under $650,000.00—cost data in sufficient detail to enable the Government Contracting Officer, to evaluate the total proposed cost.
13.1.2 Proposal estimated over $650,000.00—cost or pricing data pursuant to FAR 15.403-4 and 15.403-5.
13.2 Contractor agrees to negotiate the terms of the proposal and estimated cost if determined necessary by the Government Contracting Officer. The proposed or negotiated cost will be set forth in any resulting task order for the purpose of establishing the Government’s limitation of cost by total task order amount.
13.2.2. Proposed costs to include fee/profit shall be negotiated on each task order.”
| 16 |
| Past Performance |
| Can the incumbent and their subcontractors use the current contract as past performance? |
| Yes, the incumbent and the incumbent’s subs can use the current contract as part of their past performance submissions. |
| 17 |
| Past Performance 5.5 |
| In the body of the paragraph, third line it states, “Offerors shall complete Section I, items 1 through 6 only of the questionnaire”. When I check Attachment 4, the Past Perf. Questionnaire itself, there is no “Section I, items 1 through 6” that I can find…..where am I missing it? |
| Changed 5.5 to read…” Offerors shall complete Section L, Attachment 4, items 1 through 6 only of the questionnaire. The remainder of Section L, Attachment 4 shall be filled out by the point of contact.” |
| 18 |
| Section L&M |
| Is $40M, the budget for the entire PWS (including for example Lead Management, Call center, Website hosting, NASCAR sponsorship, Healthcare Marketing, etc.) or is $40M the budget for the strategic plan situation described in Section L, Attachment 1? |
| The $40 million must cover all costs associated with your proposed strategic plan. This is just an estimate for proposal purposes and does not reflect any future spending plans. |
| 19 |
| General, History and Data |
| Will advertising agencies have an opportunity to review USAF and DOD target audience and influencer research during the RFP process? Also, historical advertising research? |
| Yes. Target audience and influencer research will be available during the Pre-Proposal conference. And will be posted to the FedBizOpps. Research sources will be posted to the FedBizOpps when the RFP is released. |
| 20 |
| General, History and Data |
| Will advertising agencies have access to USAF long term planning documents, historical creative materials, media plans and collateral materials? |
| The PWS is the best source of the Air Force’s long term planning. Some samples of previous creative materials will be available during the Pre-Proposal conference. |
| 21 |
| General, Milestones |
| Can you identify the time frame now for the dates indicated on page 42 of the Draft RFP? How much time will be allowed between the issuance of the RFP and the presentation of the materials to the USAF? |
| Expected due dates will be made available in the RFP. |
| 22 |
| CCR |
| Do agencies have to register with the Central Contractor Registration and provide information for DCAA now or is this registration to be done after submission of the response to the RFP? |
| It would be prudent to register ASAP. Failure to register now could delay evaluation. |
| 23 |
| General, History and Data |
| Will agencies be allowed to talk with the USAF recruiters in the field to obtain background knowledge? |
| No USAF Recruiting site will be an official source of information. |
| 24 |
| RISK |
| The issue of addressing “risk mitigation” is interesting and we have not seen this in other advertising RFP’s. Can you explain in greater detail what types of “risk” you anticipate in the management of an advertising account? |
| We expect the agency to identify any risk and steps taken to increase a positive outcome or “mitigate the risk”. |
| 25 |
| General, History and Data |
| Although is is not specifically called out we assume the USAF Reserve is included in this contract. Is that correct? |
| The Air Force Reserve is not included in this contract. |
| 26 |
| Budget in RFP |
| A budget figure of $40,000,000 is identified in the Draft RFP. What does this include? Will access be provided to recent USAF recruiting budgets? |
| The $40 million must cover all costs associated with your proposed strategic plan. This is just an estimate for proposal purposes and does not reflect any future spending plans. |
| 27 |
| Contract CLIN data |
| What is meant by “Signal Code A” in the pricing document? |
| This is an internal procurement system code which our paying office uses. |
| 28 |
| Contract History |
| Who is the current Contractor? |
| Incumbent is GSD&M. |
| 29 |
| Contract History |
| When was the contract awarded? |
| Awarded in 2000. |
| 30 |
| Contract History |
| When does it expire? |
| The ordering period expires 31 Jan 08. |
| 31 |
| Contract History |
| What type of contract is it (e.g., CPFF, FFP)? |
| Current Contract is a Cost Plus Award Fee. |
| 32 |
| Acquisition Data and Milestones |
| What is the current anticipated timing and timeline of the procurement? |
| RFP issue on/about 7 Aug 07 |
Proposal due on/about 10 Sep 07
Mobilization on/about 1 Apr 08
| 33 |
| Milestones |
| Official RFP Issuance? |
| Anticipated for August 7, 2007. |
| 34 |
| Milestones |
| Due Date for Written Proposal? |
| Anticipated for September 10, 2007. |
| 35 |
| Milestons |
| Contract Award? |
| March 2008. |
| 36 |
| CCR |
| Item 3c of your June 28th memorandum states “Offerors must be registered in the CCR database and identified by the SBA as a small business under NAICS 541810 on the CCR website prior to award.” Please confirm that this contract is open to large business concerns. |
| Yes, this is a full and open competition. However, everyone large and small must register in the CCR database. |
| 37 |
| Acquisition Data |
| Please confirm that the maximum term of this contract, inclusive of all options, is ten years. |
| Yes, however the basic period is less than one year and is anticipated to be from July 2008 to September 30, 2008. |
| 38 |
| Sample Task |
| I refer you to page 62 of 88…..the paragraph at the bottom of the page starting: “In addition, provide a cost estimate in volume IV, Cost Price per Section L paragraph 4.6.7. The correct paragraph should read 4.6.8 |
| Correction was made to change the reference from 4.6.7 to 4.6.8. |
| 39 |
| Contract CLIN |
| Please distinguish between CLIN 0002 Advertising and Event Marketing – CPFF and CLIN 0003 Advertising and Event Marketing – FFP. |
| Task orders issued under CLIN 0002 shall be Cost Plus Fixed-Fee; task orders issued under CLIN 0003 shall be Firm Fixed Price. Please see FAR Part 16 for definitions of contract types. http://farsite.hill.af.mil/ |
| 40 |
| Section L |
| In Section L 6.4, are the current Government goals for small business participation expressed as a percentage of total contract dollars or as a percentage of planned subcontract dollars? |
| Both. |
| 41 |
| Acquisition Strategy |
| Will the contract for the marketing and event services be awarded to a small business, preferably 8A? |
| This is a full and open competition all business types are eligible for award. |
| 42 |
| General Data Requirements |
| Is the USAF requesting for all participating agencies an immediate POC for financial information so that the DCAA audit process can begin? |
| Yes, all agencies acting as the prime (Offeror). Those agencies that are subcontracted are not audited. |
| 43 |
| Recruiting Goals |
| Can you provide us with your recruiting goals and results over the past five years? |
By segment (Enlisted, Officer, and Healthcare)
By region Previous recruiting history will be provided at Pre-Proposal conference.
| 44 |
| Recruiting Goals |
| What is the current size of the USAF, excluding ANA, ANG, AFROTC, AFRES, and Air Force Chaplains? |
| Approximately 350,000 Air Force members. This does not include the Reserves or Guard. |
| 45 |
| Recruiting Goals |
| What is the annual attrition rate by segment? |
| Attrition rate data is not being provided with this solicitation. |
| 46 |
| Recruiting Goals |
| Will the Offeror be required to coordinate any recruiting campaign efforts with other parts of the Armed Forces? |
| No. However, during contract performance, there may be meetings with other service marketing staffs the awardee may be required to attend. |
| 47 |
| Recruiting Goals |
| The draft RFP mentions the need to target “minority groups” in several places. Can you further specify what you mean by “minority groups?” |
| African-American and Hispanic primarily and upon request. The Offeror may be requested to target others during the course of the contract. |
| 48 |
| Recruiting Goals |
| Does the USAF require any outreach or recruitment communications in languages other than English? |
| The RFP and PWS do not detail a specific campaign, however, the awardee may find it necessary to communicate in other than English in order to meet PWS objectives. Spanish communication has been used in the past. |
| 49 |
| Online |
| Is the website design and maintenance part of the $40 million budget? |
| The $40 million must cover all costs associated with your proposed strategic plan. This is just an estimate for proposal purposes and does not reflect any future spending plans. |
| 50 |
| Online |
| There are five websites mentioned. Is the Offeror responsible for redesigning all five sites, or redesigning some and maintaining others? |
| The five websites were mentioned to provide the scope of the current program. The awardee will be responsible for designing and/or maintaining websites as requested in Task Orders issued by the Government. |
| 51 |
| Online |
| Are there any specific hosting and security requirements? |
| Yes, typical government privacy protection and security requirements must be followed. These will be generally discussed during the Pre-Proposal conference and more specifically during the mobilization period following award. |
| 52 |
| Online |
| Does the USAF have existing content management systems in place, or does the budget take into consideration potential design and/or updates to the content management system based on new website designs? |
| Yes, there is a content management system in place. Specific performance will be directed through issuance of Task Orders. |
| 53 |
| Online |
| Can you provide any information on website performance (e.g., site activity, lead generation, recruiter locator look-ups)? |
| We intend to provide website performance information at the Pre-Proposal conference. |
| 54 |
| Online |
| How is the online advisor contract different from the website work included in this RFP? |
| The online advisor is a separate contract not included in this effort except as provided for in PWS, paragraph 1.4.2. |
| 55 |
| In-House Agency |
| For a typical multimedia recruitment campaign, can you describe in specific terms how the agency would be coordinating with the USAF in-house advertising department? How has this worked in the past? Are your expectations/requirements in the future different? |
| The Air Force in-house advertising staff works with the agency account staff on a daily basis by setting advertising and event marketing campaign objectives, issuing task orders, reviewing agency strategy proposals, approving media and creative proposals, and participating in management and budget meetings. |
| 56 |
| Direct Marketing |
| How many programs or efforts do you typically execute over the course of a year? |
| Approximately 20. |
| 57 |
| Direct Marketing |
| Can you share results from prior programs? What have been response and close rates? By segment? |
| Will be provided at the Pre-Proposal conference. |
| 58 |
| Direct Marketing |
| Do you have a database of responders to prior programs and their demographics? |
| Yes |
| 59 |
| Direct Marketing |
| Have you tested electronic media? |
| Yes |
| 60 |
| Direct Marketing |
| Can you describe your current lead management system? |
| All leads are processed through the Air Force Opportunity Center. There, the leads are processed, coded, then electronically transferred to Air Force Recruiting Service. The Air Force Opportunity Center sends all leads a response in kind, either written or electronic. |
| 61 |
| Database Management |
| How many unique, active contacts are housed in the current sales lead database? |
| 12 Million. |
| 62 |
| Database Management |
| Are sales leads currently tracked by source? |
| Yes |
| 63 |
| Database Management |
| What is the current process for assigning sales leads to recruiters and/or other recipients for follow-up? |
| All leads are processed through the Air Force Opportunity Center. There, the leads are processed, coded, then electronically transferred to Air Force Recruiting Service. The Air Force Opportunity Center sends all leads a response in kind, either written or electronic. |
| 64 |
| Database Management |
| What types of information are available/maintained for sales leads housed in the current database? Will Offerors be eligible to receive a current database layout/description as part of the RFP? |
| The database includes typical demographic information, name, address, telephone number, lead source, age, education, date of inquiry, birth date, name of high school, high school grad date, and e-mail address. Data base layout/description will be distributed at Pre-Proposal conference. |
| 65 |
| Database Management |
| Is the Offeror responsible for building, hosting, and maintaining a sales lead database, including any databases required to drive web sites? If so, are there specific technical and/or procedural requirements that the Offeror must comply with? If not, will the Offerors be given functional and/or technical information regarding the current database and supporting systems? |
| Under terms of the contract the Offeror is responsible for building, hosting, and maintaining a sales lead database. Offerors will be given functional and/or technical information regarding the current database and supporting systems during the 90-day mobilization period following award. |
| 66 |
| Database Management |
| How many databases must the Offeror build/host vs. interface with? |
| Under terms of the contract the Offeror is responsible for building, hosting, and maintaining a sales lead database. Offerors will be given functional and/or technical information regarding the current database and supporting systems during the 90-day mobilization period following award. |
| 67 |
| Database Management |
| What database software/system is currently used? Is there a requirement that the Offeror use this same software/system or is it sufficient that the Offeror's solution provide equivalent functionality? |
| Under terms of the contract the Offeror is responsible for building, hosting, and maintaining a sales lead database. Offerors will be given functional and/or technical information regarding the current database and supporting systems during the 90-day mobilization period following award. |
| 68 |
| Database Management |
| If there is an existing database that requires transition to the Offeror, are there any requirements, timelines, and/or current database provider specifications that can/will be provided to guide the data migration process? Is the Offeror required to maintain the current database structure, or are they free to create a new database structure so long as it accommodates legacy data while supporting the necessary business functions needed to drive Offeror's proposed marketing initiatives? |
| Under terms of the contract the Offeror is responsible for building, hosting, and maintaining a sales lead database. Offerors will be given functional and/or technical information regarding the current database and supporting systems during the 90-day mobilization period following award. The awardee is free to create a new database structure so long as it accommodates legacy data while supporting the necessary business functions needed to drive Offeror's proposed marketing initiatives. |
| 69 |
| Database Management |
| Is the Offeror responsible for coordinating sales lead data capture, transmission, access, and/or distribution through other existing USAF systems and/or other USAF databases that the Offeror will not host or maintain? If so, what are these other systems and are there specific integration standards, business requirements, and/or technical specifications? |
| Under terms of the contract the Offeror is responsible for building, hosting, and maintaining a sales lead database. Offerors will be given functional and/or technical information regarding the current database and supporting systems during the 90-day mobilization period following award. The Offeror will be responsible for integrating with other USAF systems. Integration standards will discussed at the Pre-Proposal conference. |
| 70 |
| Database Management |
| Will Offerors be provided specific guidelines regarding required data security and privacy management protocols, policies, etc. as part of the RFP? |
| Under terms of the contract the Offeror is responsible for building, hosting, and maintaining a sales lead database. Offerors will be given functional and/or technical information regarding the current database and supporting systems during the 90-day mobilization period following award. |
| 71 |
| Telemarketing |
| Are current USAF 800# call center operations outsourced - and if so, to how many providers? If call center operations are outsourced, will the Offeror be required to assume management responsibility for the current call center provider(s), or will the Offeror be allowed or required to conduct a call center RFP process to select a new call center provider? |
| The 1-800-# has been subcontracted in the past. Only one call center is in operation at any one time. Following award of the contract, the Air Force requires the transition of the call center operations to be seamless with no break in service during transition from one agency to another. The Offeror may select a new call center provider that meets the Air Forces’ needs. |
| 72 |
| Telemarketing |
| What is the current number of active 800#'s in-market? What is the current average daily/weekly/monthly call volume? |
| There are two active 800 numbers with approximately 1,500 calls a month. |
| 73 |
| Telemarketing |
| Is the Offeror responsible for creating/managing all aspects of call center operation including inbound, outbound, and IVR/VRU as appropriate? |
| Yes, under the terms of the contract, the Offeror is responsible for all call center operations. |
| 74 |
| Telemarketing |
| Are there any call center routing and/or transfer requirements involving the integration of internal USAF systems/call centers and one or more outsourced call center provider systems? |
| Offerors will be given functional and/or technical information regarding the current call center and supporting systems during the 90-day mobilization period following award. |
| 75 |
| Miscellaneous |
| How do you work with the Agency’s strategic planning and research teams? |
| We are engaged with the agency strategic planning and research team with discussions on an on-going basis held at either location. |
| 76 |
| Miscellaneous |
| Will we have the opportunity to review the current providers of database, telemarketing, and fulfillment supporting the USAF recruiting efforts prior to our response? |
| No. |
| 77 |
| Goals and Objectives |
| Can you provide us with the recruiting goals for the $40 million strategic marketing plan? |
By segment (Enlisted, Officer, and Healthcare)
By region Recruiting goals by program by region will be presented at the pre proposal conference.
| 78 |
| Goals and Objectives |
| Do you have quantifiable goals for your other objectives? |
Transform
Brand
Remember/Innovate No.
| 79 |
| Goals and Objectives |
| Who do you consider your competition? |
| It is incumbent upon the Offerors to demonstrate their understanding of the Air Force’s challenges. See Section L, paragraphs 4.1.2 and 4.5.1. |
| 80 |
| Budget and Media |
| Does the $40 million strategic marketing plan have to support the recruiting goals for the ANA, ANG, AFROTC, AFRES, and Air Force Chaplains? |
| No. |
| 81 |
| Budget and Media |
| Please confirm that the $40 million strategic plan is for paid (net cost) media only, and does not cover any other costs? |
| The $40 million must cover all costs associated with your proposed strategic plan. This is just an estimate for proposal purposes and does not reflect any future spending plans. |
| 82 |
| Budget and Media |
| Are sponsorship (e.g., NASCAR) and event commitments funded out of a separate budget? |
| No. |
| 83 |
| Budget and Media |
| What is the current national paid media program? |
| Approximately $15 million |
| 84 |
| Budget and Media |
| Is there a local paid media program? |
What is the budget?
How is it placed, and by whom?
Yes, approximately $10 million. The Offeror will place local advertising.
| 85 |
| Budget and Media |
| What are the drivers for establishing and managing your marketing and media budget? |
| Achieving maximum reach, frequency and impressions from our various target audiences that our resources allow. |
| 86 |
| Budget and Media |
| Can you provide your marketing investment levels by channel or discipline (e.g., Advertising, Direct Marketing, Event)? |
| Will be presented during the Pre-Proposal conference. |
| 87 |
| Segmentation and Target |
| Is there existing segmentation or modeling that is informing your marketing efforts? Can you provide it? |
| Yes, some will be provided during the Pre-Proposal conference. |
| 88 |
| Segmentation and Target |
| Do you have any information on key drivers/barriers to joining the USAF? By segment (Enlisted, Officer, and Healthcare)? Can you provide insight into the decision-making process of these recruits? |
| Yes, some known drivers will be provided during the Pre-Proposal conference. However, we are expecting the Offeror to identify and address drivers/barriers based on the Offeror’s current knowledge of the different market segments and what impacts the decision to join the Air Force. |
| 89 |
| Segmentation and Target |
| Will you provide tracking study results and other relevant research findings? |
| Yes, some will be provided during the Pre-Proposal conference. |
| 90 |
| Segmentation and Target |
| Will it be possible to interview recent recruits to the USAF and recruiters as part of the RFP process? |
| We will provide some research data on recent recruits. Offers shall not contact any Air Force employees to gather information to be used in proposing for this effort. All communication or request for information must go through the Contracting Officer. |
| 91 |
| Segmentation and Target |
| What is the basis for the insight/observation that underlies the sample task that young people today live in an electronic bubble? Or is this a hypothetical insight for the purposes of the sample task? |
| It was based on insight/observation of current life-style habits of young people in our target market. |
| 92 |
| Miscellaneous |
| Can you provide a geographical breakout of your more than 3,500 recruiters? |
| It will be presented at the Pre-Proposal conference. |
| 93 |
| Miscellaneous |
| Based on the success the Army has enjoyed with America’s Army, can we explore gaming and mobile gaming? |
| Offerors are expected to use the information provided in the RFP and at the Pre-Proposal Conference to determine the appropriate strategy for their proposal. |
| 94 |
| Miscellaneous |
| It appears you have moved away from “We’ve Been Waiting for You” to “Do Something Amazing.” Can you provide the rationale behind this shift? |
| No. |
| 95 |
| Evaluation |
| Will you interview all potential agency employees for the account prior to them working on the business? |
| The USAF does not interview or participate in the Contractor’s hiring process. All Contractor personnel must meet the qualification described in the RFP. |
| 96 |
| Information gathering techniques. |
| We would like to visit three recruiting offices to gather information. Exact dates & times are not known at this point. Would this be okay? |
| Offers shall not contact any Air Force employees to gather information to be used in proposing for this effort. All communication or request for information must go through the Contracting Officer. |
| 97 |
| Section L, paragraph 7.3 Firm Fixed Price (FFP) Mobilization |
| Mobilization, as per Section L, paragraph 7.3, is FFP, is there a need for having CLIN 0001AB in Section “B” Supplies /Services? Not to say we will mark it up but under the provisions of a FFP contract isn’t travel susceptible to markups, e.g. G&A, FCCM and the application of profit? |
| For the evaluation of cost/price of mobilization we are only requesting mobilization cost/price less travel. After award of contract the Government will provide funding, dates and locations under CLIN 0001AB for travel. Travel will be subject to appropriate markups only. |
| 98 |
| Penetrating the Bubble |
| If question 97 applies, then what CLIN would the price be entered for the “Penetrating the Bubble”, Section L, Attachment 2 exercise? |
| This is your cost estimates. Use the excel spreadsheet to propose this value. You are not required to list this in Section B of the solicitation. (ONLY your proposed Mobilization price will be annotated in Section B under the firm fix price CLIN 0001AA) |
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