Guatemala - Media Campaign 2025-2026
Closed Solicitation Posted
- Solicitation number
- 19GT5025Q0025
- Agency
-
US Embassy Guatemala City
US Consulates and Embassies, Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Guatemala Guatemala 01016 Guatemala
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Embassy in Guatemala City is procuring professional services for the development and implementation of a comprehensive media campaign targeting H-2 visa fraud prevention for the period of November 2025 through September 2026. The campaign requires a dual-character approach featuring "Manuel" (an experienced legal worker) and his nephew (a digitally connected urban youth) to reach both rural Guatemalans and urban youth populations with an 80/20 messaging split. Vendors must develop and execute a multi-platform media strategy including radio spots, billboards, tuk-tuk advertisements, social media campaigns, SMS messaging, and printed materials, along with conducting two market studies to evaluate campaign impact. The solicitation will be evaluated using the Lowest Price Technically Acceptable (LPTA) approach, awarding to the lowest-priced, acceptable, and responsible offeror. Quotations were originally due August 8, 2025, though the current due date is listed as September 22, 2025, with a pre-quotation conference call that was scheduled for July 21, 2025.
This solicitation does not utilize any set-aside designations and the current incumbent contractor is identified as Publicidad Marte, S.A. The contract structure includes 11 Contract Line Item Numbers (CLINs) covering various media services with firm-fixed pricing for both monthly and one-time services, though specific award values are not disclosed in the available documents. The campaign will prioritize 22 Guatemalan departments with particular focus on high-risk areas including Huehuetenango, San Marcos, and Quetzaltenango, targeting young, social media-engaged audiences aged 28-32. All work will be performed in Guatemala with materials required in Spanish and potential openness to indigenous language capabilities. Vendors must provide SAM.gov registration, develop customized media and distribution plans, ensure cultural research compliance, and submit monthly progress reports including metrics, visuals, and recommendations throughout the contract performance period.
Notice text
The objective of this Contract Opportunity is to acquire professional services for the development and implementation of a media campaign, as detailed herein.
Files
| File | Type | Posted |
|---|---|---|
| QA - 19GT5025Q0025 - Media Campaign.pdf | ||
| FPU Media Campaign 2024-2025 Broadcasting.pdf | ||
| 19GT5025Q0025 - Guatemala - Media Campaing 25-26.pdf | ||
| ATTACH1.xlsx | XLSX spreadsheet |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| Local Guard Services U. S. Mission Guatemala City, Guatemala | Office of Acquisition Management | No set-aside |
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