FPU Media Campaign 2024-2025 Broadcasting.pdf

This document is a comprehensive media campaign plan for the US Embassy in Guatemala, targeting work visa fraud prevention for H-2 visa applicants in 2024-2025. The campaign features a multi-channel communication strategy using various media platforms including printed materials (trifold brochures, posters, cards), social media content, SMS messages, billboards, street banners, tuk-tuk advertisements, and digital screens. The core messaging revolves around a character named "Don Manuel" who provides guidance and warnings about potential work visa scams, with consistent branding across platforms featuring a cartoon illustration of a man in a cowboy hat. The materials are primarily in Spanish and focus on educating potential visa applicants about fraud prevention, providing contact information (WhatsApp: 4793-4343, email: guatemalah2@state.gov), and directing users to official website resources. The campaign aims to inform, protect, and empower potential H-2 visa workers by helping them recognize and avoid fraudulent recruitment practices.