Intent to Sole Source - AEMO Marketing Analytical Support
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- W9124D25CA021
- Agency
-
MICC Fort Sam Houston
Mission and Installation Contracting Command, Department of Defense
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W9124D25CA021 Federal contract award
- Awardee
- Serco Inc.
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R699 Support- Administrative: Other
- Place of performance
- Chicago, Illinois 60604, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Materiel Command Mission and Installation Contracting Command Fort Sam Houston has issued a Limited / Sole Source Justification Notice for Marketing Analytical Support Services for the Army Enterprise Marketing Office (AEMO). The sole source contract (W9124D25CA021) will be awarded to the incumbent vendor under 10 U.S.C. 2304(c)(1) authority, with a firm-fixed-price base period of one year from May 28, 2025, through May 27, 2026, and an option for service extension. The procurement requires two critical positions: a Marketing Analyst (Data Engineer) and a Marketing Analyst (Operations Researcher) to maintain complex Army marketing data systems, including the Enterprise Marketing Management System (EMMS), Vantage, and multiple other databases. The government's justification emphasizes the necessity of retaining the current contractor due to their unique understanding of the Army's marketing intelligence infrastructure, noting that changing contractors would result in substantial cost duplication, potential loss of critical organizational knowledge, and potential degradation of marketing analytics capabilities for Army recruiting operations. While specific award values were not disclosed, the contract falls under the Marketing Research and Public Opinion Polling NAICS category (541910) and is classified under the Support-Administrative: Other PSC category (R699).
Notice text
Refer to the attached redacted Justification and Approval.
Awarded contract W9124D25CA021 to unknown vendor for unknown amount on 2025-05-23.
Files
| File | Type | Posted |
|---|---|---|
| IIF01 W9124D35CA021 JandA Redacted 22May2025.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Limited / Sole Source Justification | |
| Intent to Sole Source - AEMO Marketing Analytical Support | Award Notice | |
| Intent to Sole Source - AEMO Marketing Analytical Support | Special Notice |
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