Intent to Sole Source - AEMO Marketing Analytical Support
Closed Special Notice Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W9124D25RA046
- Agency
-
MICC Fort Sam Houston
Mission and Installation Contracting Command, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R699 Support- Administrative: Other
- Place of performance
- Chicago, Illinois, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Mission and Installation Contracting Command - Fort Knox (MICC-Knox), a component of the Department of the Army Materiel Command, has issued a Special Notice announcing its intent to award a sole-source contract to Serco Inc. The contract focuses on providing specialized marketing analytical support for the Army Enterprise Marketing Office (AEMO). The opportunity involves a firm-fixed price contract to ensure continuity of critical services that support AEMO's marketing and data analytics capabilities. The contract will specifically support comprehensive data engineering and analytics work across multiple Army and third-party systems. The procurement is categorized under NAICS code 541910 (Marketing Research and Public Opinion Polling) with a size standard of $22,500,000.00.
The primary objective of this contract is to enable AEMO's Data & Performance team to provide actionable marketing intelligence and analytics for Army recruiters, Accessions Commanders, and Senior Leaders. The period of performance is set from approximately 28 May 2025 through 27 May 2026. Contractors interested in providing comments must submit them via email to Ms. Ashley Brus and Ms. Barbara J. Jeffries by 10:00 AM ET on 19 May 2025. When submitting comments, firms must include the reference number PANMCC-25-P-0000 019037 in the subject line and provide complete contact information including name, title, address, and telephone number. The contract will support critical functions such as designing and maintaining data repositories, synchronizing databases, and creating dashboard solutions that provide real-time marketing insights for the Army's Accessions Enterprise.
Notice text
The Mission and Installation Contracting Command - Fort Knox (MICC-Knox) intends to award a firm-fixed price contract on a sole-source basis, to Serco Inc. This requirement is to ensure continuity of highly specialized services, that are critical to AEMO's mission. The resulting contract will support AEMO Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), and Vantage) and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama). The functionality and integration of these systems enables AEMO’s Data & Performance team to provide recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders & Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO’s dashboard solutions rely on real time data, updated multiple times each day, to provide immediate feedback and insights for Army leaders throughout the Accessions Enterprise. The period of performance for this contract is approximately 28 May 2025 through 27 May 2026. The NAICS code is 541910 with a size standard of $22,500,000.00.
Comments shall be received, no later than 10:00 AM, ET, Fort Knox local time, on 19 May 2025 via e-mail to both Ms. Ashley Brus at ashley.a.brus.civ@army.mil and Ms. Barbara J. Jeffries at barbara.j.jeffries5.civ@army.mil. Any firm/individual submitting comments shall include PANMCC-25-P-0000 019037 in the subject line of the communication and identify their name, point of contact, title, address and telephone number.
Notice history
| Notice | Type | Posted |
|---|---|---|
| Intent to Sole Source - AEMO Marketing Analytical Support | Limited / Sole Source Justification | |
| Intent to Sole Source - AEMO Marketing Analytical Support | Award Notice | |
| This notice | Special Notice |
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