Intent to Sole Source - AEMO Marketing Analytical Support
Award Notice Posted
A later notice was posted: the Limited / Sole Source Justification from .
- Solicitation number
- W9124D25CA021
- Agency
-
MICC Fort Sam Houston
Mission and Installation Contracting Command, Department of Defense
- Awarded
- to Serco Inc.
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W9124D25CA021 Federal contract award
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R699 Support- Administrative: Other
- Place of performance
- Chicago, Illinois 60604, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Materiel Command Mission and Installation Contracting Command Fort Sam Houston has awarded a sole-source, firm-fixed price contract to Serco Inc for AEMO Marketing Analytical Support. The contract, valued at $427,087.92, will provide comprehensive data engineering and analytics support for marketing intelligence systems, including integration with multiple Army and third-party databases such as Enterprise Marketing Management System, Google Analytics, and Adobe Experience Manager. The contract period runs from May 28, 2025, through May 27, 2026, and will enable AEMO's Data & Performance team to deliver real-time marketing insights and dashboards for Army recruiters, Accessions Commanders, and Senior Leaders.
Notice text
Serco Inc, has been awarded a firm-fixed price contract on a sole-source basis for the following requirement. To ensure continuity of highly specialized services, that are critical to AEMO's mission. The resulting contract will support AEMO Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), and Vantage) and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama). The functionality and integration of these systems enables AEMO's Data & Performance team to provide recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders & Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO's dashboard solutions rely on real time data, updated multiple times each day, to provide immediate feedback and insights for Army leaders throughout the Accessions Enterprise. The period of performance for this contract is approximately 28 May 2025 through 27 May 2026.
Awarded contract W9124D25CA021 to SERCO INC for 427087.92 on 2025-05-23.
Notice history
| Notice | Type | Posted |
|---|---|---|
| Intent to Sole Source - AEMO Marketing Analytical Support | Limited / Sole Source Justification | |
| This notice | Award Notice | |
| Intent to Sole Source - AEMO Marketing Analytical Support | Special Notice |
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