AF Reserve Recruiters Advertising/Marketing

PWS questions and answers and an amendment will be posted on or about 30 Jan 2017. 
One of the changes that the amendment will change is that a wage determinations will be added to the solicitation for all potential bidders.   Please email James McLaughlin at james.mclaughlin.2@us.af.mil with the city, county, and state of the locations you will propose having staff subject to the Service Contract Act.

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The Government is in the process of answering submitted questions.  We hope to have all documents posted on FBOs by 23 Jan 2017 COB.  At that time, an extension to the date proposals are required to be received will be provided, if required.

The Government is in the process of answering submitted questions.  We hope to have all documents posted on FBOs by 23 Jan 2017 COB.  At that time, an extension to the date proposal are required to be received will be provided, if required.     

The HQ AFRC Directorate of AFRC RS (Recruiting Service) requires a full-service advertising service provider (hereafter referred to as "Contractor") capable of providing all necessary management, supervision, labor, material and equipment required to plan, create, design, produce, place, evaluate and measure the effectiveness of advertising and special events in support of Air Force Reserve national, regional, and local recruiting marketing.   The Contractor shall be expected to perform normal advertising services in support of advertising planning and execution and all general advertising services falling within the usual organizational structure of a full-service advertising agency.  Specific tasks may include the planning, creating, designing, producing, placing and execution of marketing and advertising campaigns in support of overall Air Force Reserve communications objectives and all Air Force Reserve recruiting programs in all appropriate media.  This is an Indefinite Delivery Requirements contract as contemplated by FAR 16.503, for a basic period and 3 annual options.  Task orders will be issued for individual orders for services or promotional items described within the scope of the Performance Work Statement.  The proposed contract is estimated to be $19.3 million annually, for 4 year toal of 77M.   

Evaluation of offers will utilize Tradeoff Procedures IAW FAR 15.101-1.

The resulting contract will consist of 1 month orientation period, 11 month basic period and 3 annual Options. 

All questions need to be submitted in writing not later than 10 Jan 2017