Section_L_RS_Advertising_22_Dec_2016_R1.pdf

Section L – Instructions to Offerors

I. GENERAL INSTRUCTIONS:

(A) General Information: This section of the Information to Offerors (ITO) provides general guidance for preparing proposals as well as instructions on the format and content of the proposal. The offeror’s proposal must contain all data and information requested by the ITO and be submitted IAW the instructions contained herein. Failure to follow the prescribed format and instructions or failure to submit the specific required information may result in an unfavorable proposal evaluation.

(B) Point of Contact: The Contracting Officer (CO) is the sole point of contact for this acquisition. Address any questions or concerns to the CO. Written requests for clarification may be sent to the CO via email. Email is the preferred method of communication. The CO for this acquisition is as follows:

James McLaughlin

HQ AFRC/PKA

255 Richard Ray Blvd.

Robins AFB, GA 31098-1637

Phone: 478-327-1606, DSN 497-1618

Email address: james.mclaughlin.2@us.af.mil

(C) Discrepancies: If an offeror believes that the requirements in these instructions contain an error, omission, or are otherwise unsound, the offeror shall immediately notify the CO in writing with supporting rationale as well as the remedies the offeror is asking the CO to consider as related to the omission or error. The offeror is reminded that the

Government reserves the right to award this effort based on the initial proposal, as received, without discussion. This reservation includes matters of additional or substitute pages of the initial proposal.

(D) Debriefings: The CO will notify unsuccessful offerors in the source selection decision in accordance with FAR 15.506. Upon such notification, unsuccessful offerors may request and receive a debriefing. Offerors desiring a debriefing must make their request in accordance with the requirements of FAR 15.505 or 15.506, as applicable.

(E) Organization/Distribution/Number of Copies/Page Limits:

(1) Proposal Organization:

(a) The offeror shall prepare the proposal as set forth below.

(i) The titles and content of the volumes should be as defined.

(ii) All titles and contents shall be within required page limits and with the number of copies as specified.

(iii) All proposal volumes (original, paper copies, e-copies) identified shall be delivered to the address specified in Block 8 of the SF33 by the date and time specified in Block 9 of the SF33.

mailto:juanita.steinmetz@us.af.mil

(b) Specific format requirements are identified in paragraph (a) (5) (ii)

Proposal Format.

(c) The contents of each proposal volume are described in the respective paragraphs of this ITO.

(d) In compliance with FAR Subpart 4.8, Government Contract Files, the

Government will retain the original and e-copies of all proposals. The

Government will destroy all other hard copies of all proposals. No destruction certificate will be provided.

Table 1. Proposal Organization Table

Proposal

Volume

Title Page Limit Original Paper

Copies

Electronic

Copies

I Administrative/Contract

Documentation

Unlimited

-Master Table of Contents

-Standard Proposal

Information

-Contact Information

-Teaming Arrangements and/or Letters of Intent

-Exceptions to Terms and

Conditions

- Completed Section K

II Technical Capabilities 60 pages (see note 1 below)

1 3 1

-Approach to Critical PWS

Requirements

-Scenario-based Presentation

DVDs, viewgraphs, or other forms of media

Not included in page limit

-Staffing Plan and Financial

Capability

Not included in page limit

Note 1: The 60-page limit shall be divided among the sub-factors at offerors’ discretion.

III Past Performance Not included in page limit

1 1 1

IV Price Proposal Unlimited 1 1 1

- Standard Proposal Information

- Exceptions

- Accounting System

- Direct Labor

- Indirect Labor/Hidden

Expenses

- Financial Statement

2. Proposal Format:

(a) Guidance.

(i) All requirements specified in this solicitation are mandatory.

(ii) Simply restating that the offeror understands and intends to comply with this effort or paraphrasing statements in the solicitation is inadequate.

(b) Sufficient Detail.

(i) The proposal must be clear, concise, and legible; contain sufficient detail for accomplishing effective evaluation and substantiating validity of claims.

(ii) Offerors must assume that the Government has no prior knowledge of their capabilities and experience and will base its evaluation on the information presented in the offeror’s proposal.

(c) Elaborate Presentations Not Desired. Elaborate documentation, binding, or other embellishments are unnecessary and are not desired.

(d) Pricing Information: All cost and pricing information shall be addressed

ONLY in the Price Proposal Volume.

(e) No Cross-Referencing.

(i) Each volume shall be written on a stand-alone basis so that its contents may be evaluated without cross-referencing to other volumes of the proposal.

(ii) Information required for proposal evaluation, which is not found in its designated volume, will be assumed to have been omitted from the proposal.

(iii) Each response to each factor shall be self-contained. No cross-referencing between factor responses is permitted.

(f) Tab Indexing.

(i)Tab indexing shall be used to identify sections within each Volume.

(ii)Tab for items identified in the Title column of Table 1 Proposal

Organization, shall be utilized.

(iii)Tabs do not count against the page limitations for their respective volumes.

(g) Table of Contents.

(i) Each volume shall contain detailed table of contents to delineate the subparagraphs within that volume.

(ii) Master Tables of Contents: Volume I, Contract/Administrative, shall contain a consolidation of the individual Table of Contents from all

Volumes (I through III).

(iii)The Tables of Contents will not count against the page limitations for their respective volumes.

(h) List of Tables and Figures.

- Pricing Data: Complete RFP, properly executed SF 33, properly executed SF 30(s) as applicable

(i)Each volume shall contain a list of all tables and figures within that volume.

(ii) The Lists of Tables and Figures will not count against the page limitations for their respective volumes.

(i) Glossary of Abbreviations and Acronyms.

(i) Each volume shall contain a glossary of all abbreviations and acronyms used.

(ii) One glossary may be developed for the entire proposal and provided in each volume.

(iii) Glossaries do not count against the page limitations for their respective volumes.

(j) Proposal Copies

(i) The Offeror will submit copies in accordance with Table 1 entitled, Proposal Organization.

(ii) All copies of an Offerors’ proposal must be submitted together.

(iii) All Prime Offeror and Teaming partner information must be incorporated into one comprehensive submittal.

(iv) Staples shall not be used.

(v) Be sure to identify appropriate markings such as the legend at FAR

52.215-1(e), Restriction on Disclosure and Use of Data.

(k) “Original” Proposal. One hard copy of each volume shall be formatted as follows:

(i) Clearly marked as “Original”

(ii) Bound

(iii) Hole-punched with a standard 2-hole punch at the top of each page

(iv) Printed head-to-foot so that each page can be read when placed in a standard 2-hole file folder

(v) Each volume shall have a cover sheet, clearly marked as volume number, “Original”, Offerors’ name, and solicitation title and number.

(l) Paper Copies. Paper copies shall be formatted as follows:

(i) Copies shall be separately bound in a three-ring loose-leaf binder, which shall permit the volume to lie flat when open.

(ii) A cover sheet should be bound in each book, clearly marked as to the volume number, copy number, Offerors’ name, solicitation title, and solicitation number.

(iii) A label should be placed in the front cover of each binder clearly identifying volume number, copy number, Offerors’ name, solicitation title, and solicitation number.

(iv) A label should be placed in the spine of each binder clearly identifying the volume number, copy number, Offerors’ name, solicitation title, and solicitation number.

(v) All unclassified document binders shall have a color other than red or other applicable security designation colors.

(m) Electronic Copies (E-Copies)

(i) The Offeror shall submit one CD-ROM or DVD with all three proposal volumes containing all of the required information in Section L, paragraph

I1(E), Table 1. Proposal Organization Table. These electronic copies shall not be linked to any other document. The CD-ROM or DVD and protective sleeve shall be clearly marked as to Offerors’ name, solicitation title, and solicitation number. The format shall be Microsoft Office compatible.

(ii) The CD-ROM or DVD and “Original” paper proposals will be used for proposal evaluation. The Government will not perform a word-by-word check of the “Original” proposal versus the CD-ROM or DVD. However, if discrepancies are identified between the electronic proposal and the

“Original” paper proposal, the paper proposal shall prevail. Offerors shall ensure electronic copies on CD-ROM or DVD are virus-free.

(iii)Sound or video (e.g. MPEG) files shall be embedded into the proposal files for the scenario-based presentation.

(n) Page Format Restrictions and Limitations

(i) All pages shall be printed double-sided on recycled paper as much as practical. For example, original letters are exempted from the double-sided requirement.

(ii) Pages shall be 8.5 x 11 inches, not including foldouts.

(iii) Text pages shall be portrait-oriented. Graphics and tables may be landscape-oriented if required to properly present the information.

(iv) Pages shall be typed with at least single line spacing.

(v) Times New Roman, Arial, or similar font preferred. The font size shall be no less than 12 point except table, cell, chart, graph, or figure labels.

Text in tables, charts, graphs or figures shall be no smaller than 8 point.

(vi) Margins on all four edges of each sheet will be at least one inch.

(vii) Proprietary statements, security markings, and page numbers may fall within the defined margin area.

(viii) Each volume shall be numbered consecutively with volume and page number, e.g. I-1, I-2, II-1, II-2, etc., except the Technical Capabilities volume.

(ix) Any proposal revisions shall be accomplished with replacement pages, which have changes, clearly indicated by a vertical line in the right margin. Replacement pages shall also be individually dated.

(x)These page format restrictions shall apply to responses to Evaluation

Notices (ENs) as may be required.

(o) Foldouts

(i) Foldout pages may only be used for large tables (Including Pricing

Matrix Spreadsheets), charts, graphs, diagrams and schematics.

(ii) Foldout pages may not be used for pages of text.

(iii) Legible tables, charts, graphs, diagrams, schematics and figures shall be used wherever practical to depict organizations, etc.

(iv) Each printed side of a foldout will count as two pages.

(v) For tables, charts, graphs, and figures, the font shall be no smaller than

8 point.

(vi) Foldout pages shall fold entirely within the volume.

(p) Page Limitations

(i) Page limitations shall be treated as maximums.

(ii) Each side of each 8 ½ x 11 inch sheet that displays printed material shall be counted as one (1) page for page limitation purposes.

(iii) Each side of each 11 x 17 sheet that displays printed material shall be counted as two (2) pages for page limitation purposes.

(iv) Compliance with the page count limits shall be verified via the hard copy.

(v) If page limits are exceeded, the pages will (1) be destroyed or returned to the offeror based on his/her preference and (2) not be rated or considered in the evaluation of the proposal.

(vi) Page limitations shall be placed on responses to ENs. The specified page limits for ENs will be identified in the transmittal forwarding the

ENs to the Offeror(s).

(q) Pages Counted. Each page shall be counted except the following:

(i) Cover pages

(ii) Table of Contents

(iii) List of figures

(iv) Glossaries

(v) Tabs

(vi) Dividers

(vii) Blank pages

(viii) Transmittal Letter

(ix) Title Pages

(x) Cross Reference Matrix

(xi)Position Qualifications/Description

II. VOLUME I – ADMINISTRATIVE/CONTRACT DOCUMENTATION

1. Volume Organization

(a) Master Table of Contents

(i) Provide a Master Table of Contents for the entire proposal, including all volumes.

(b) Standard Proposal Information

(i) Provide a Table of Contents for Volume I per ITO paragraph I.(E)2.(g)

(ii) Provide a list of Tables & Figures for Volume I per ITO paragraph

I.(E)2.(h)

(iii) Provide a Glossary of Abbreviations and Acronyms for Volume I per

ITO paragraph I.(E)2.(i)

(c) Validity Statement

(i) The proposal acceptance period is specified in the Standard Form 33, page 1, block 12 of the RFP.

(ii) The Offeror shall make a clear statement that the proposal is valid until this date in the Administrative/Contract Documentation volume.

(d) Contact Information

(i) Provide address, phone number, fax number, proposal POC and email address for the proposing prime and each of the teaming members.

(e) Teaming Arrangements and/or Letters of Intent

(i) Provide all teaming arrangements and letters of intent for the first level subcontractors to receive credit for performing as a teaming member.

(f) Exceptions to Terms and Conditions

(i) Exceptions to terms and conditions of the model contract (model contract consists of completed RFP sections A-J) are strongly discouraged.

Failure to comply with the terms and conditions of the solicitation may result in the Offeror being removed from consideration for award.

(ii) Exceptions taken to terms and conditions of the model contract, to any of its formal attachments, or to other parts of the solicitation shall be identified.

(iii) Each exception shall be specifically related to each paragraph and/or specific part of the solicitation to which the exception is taken.

(iv) Provide rationale in support of the exception and fully explain its impact, if any, on the performance, schedule, cost and specific requirement of the solicitation.

(v) This information shall be provided in the format and content as shown below. Failure to comply with the terms and conditions of the solicitation may result in the Offeror being removed from consideration for award.

SOLICITATION

Document

Paragraph/Page Requirement/Portion Rationale

Contract clause, RFP paragraph, ITO, etc.

Applicable Page and

Paragraph Numbers

Identify the requirement or portion to which exception is taken

Justify why the requirement will not be met

(g) Section K. The purpose of this section is to provide information to the

Government not included in the on-line representations and certifications for preparing the contract document and supporting files. On line representations and certifications are located at https://www.sam.gov/portal/public/SAM/ .

2. Limitation on Subcontracting: The offeror’s proposal shall comply with Federal

Acquisition Regulation (FAR) 52.219-14, entitled, “Limitation on Subcontracting”. The offeror’s proposal shall provide documentation that at least 51% of the personnel costs shall be expended for employees of the prime contractor.

If the proposal is comprised of a joint venture/teaming/subcontracting arrangement, the offeror shall provide a brief summary of each company or subcontractor to include: the full company name, address, point of contact and current phone number, and a description of services to be performed under this contract. However, limit each summary to 1 page per company or subcontractor.

III. VOLUME II – TECHNICAL CAPABILITIES

https://www.sam.gov/portal/public/SAM/

(a) Standard Proposal Information

(i) Provide a Table of Contents for Volume II per ITO paragraph I.(E)2.(g)

(ii) Provide a list of Tables & Figures for Volume II per ITO paragraph

I.(E)2.(h)

(iii) Provide a Glossary of Abbreviations and Acronyms for Volume I per

ITO paragraph 1.(E)2.(i)

(b) Evaluation Factor 1 – Technical Capabilities

(i) General

a. The Technical Capabilities Volume shall be no more than 60 pages.

b. The Technical Capabilities Volume must be specific and complete without references to price.

c. Legibility, clarity and coherence are important.

d. Responses will be evaluated against the Technical Capabilities

Factor defined in Section M, Evaluation Factors for Award, for each Sub-Factor.

e. All requirements specified in the solicitation are mandatory.

f. By submission of a proposal, the offeror represents that it will perform all the requirements specified in the solicitation. It is neither necessary nor desirable for the offeror to indicate this in the proposal.

g. Do not merely reiterate the objectives or reformulate the requirements specified in the solicitation.

2. Specific Instructions: At a minimum the Technical Capabilities Volume shall address the following Sub-factors:

Factor 1: Technical

Sub-factor 1: Approach to Critical Performance Work Statement (PWS)

Requirements

Sub-factor 2: Scenario-based Presentation

Sub-factor 3: Staffing Plan and Financial Capability

Factor 1: Technical Capability will be assessed based on the merits of each offeror's Technical

Proposal requirements of the solicitation. The Offeror must not use general or vague statements such as "standard advertising procedures are used". Responses will be evaluated against the sub-factors defined in Section M, Evaluation Factors for Award. The offeror’s proposal shall provide a correlative response to each sub-factor. Using the instructions provided below, provide as specifically as possible, the actual methodology you would use for accomplishing/satisfying these sub-factors. All the requirements specified in the RFP are mandatory. By your proposal submission, you are representing that your firm will perform all the requirements specified in the

PWS. It is not necessary or desirable for you to tell us so in your proposal. Do not merely reiterate the objectives or reformulate the requirements specified in the PWS.

Sub-factor 1: Approach to Critical Requirements of the PWS. Proposals shall describe the offeror's capability and proposed approach to performing the requirements set forth in paragraphs

4.8 – 4.16 of the PWS dated 12 Dec 2016. The offeror must perform all requirements of the

PWS; however, these paragraphs are considered the more critical elements of the PWS. The offeror's proposal shall demonstrate the offeror’s core competency in the area of advertising.

Core competency, in the area of advertising, is defined as the ability to research, develop and execute appropriate multimedia communications that generate quality leads and create brand awareness within a targeted population. This standard will be evaluated based on the degree to which the offeror demonstrates the technical and creative capability to develop and execute all critical PWS requirements.

Sub-factor 2: Scenario-based Presentation - The offeror's Scenario Based Presentation shall demonstrate the following elements, which will all carry equal weight: (1) cognizance of client mission, (2) consistency of strategy, (3) creative philosophy, (4) quality, (5) creative capacity.

This standard shall be evaluated based on the degree to which the presentation presents creative examples of effective advertising in the following media types: (1) one or more print literature pieces, (2) one or more 30-second radio spots, (3) one or more Public Service Announcement

(PSA) TV commercial story boarded concepts (4) one or more Web Micro site concepts, which can be represented on story board.

Element 1: Cognizance of Client Mission. This element will be evaluated based on the degree to which the presentation demonstrates an understanding of the concept and role of the U.S. Armed Forces in supporting the national defense, including the relationship of

AFRC's Citizen Airmen to U.S. Society as a whole.

Element 2: Consistency of Strategy. This element will be evaluated based on the degree to which the presentation demonstrates the logical strategy development and budget allocation proposal for the creative concepts.

Element 3: Creative Philosophy. This element will be evaluated based on the degree to which the presentation demonstrates the agency's creative philosophy and similarity of the campaigns to AFRC requirements.

Element 4: Quality. This element will be evaluated based on the degree to which when the presentation is clear, convincing, and factual and demonstrates freshness, originality and teamwork.

Element 5: Creative Capacity. This element will be evaluated based on the degree to which the presentation demonstrates the capacity and capability of the agency's creative department and staff.

Sub-factor 3: Staffing Plan and Financial Capability - The offeror's proposal shall demonstrate via a comprehensive staffing plan how the agency will allocate personnel and resources to the

AFRC account and what priority AFRC business will receive on a daily basis. Critical processes should be identified and described and must demonstrate detailed understanding of advertising as it affects military recruiting. Identify any risks associated with the approach and actions to be taken to mitigate that risk. This standard is met when the offeror’s proposal clearly demonstrates that the necessary depth and breadth of skills and experience have been identified, key management personnel are in place, an executable staffing plan is in place to obtain the remaining skilled/experienced personnel, and financial capability meets requirements. To be found acceptable, the offeror’s proposal must clearly demonstrates the comprehensive knowledge, understanding, and experience to execute each of the following elements of the

Account:

Element 1: Key Personnel. For the purposes of this acquisition, key personnel are defined as the Account Manager, the Account Executive, the Media Buyer, the Creative

Director, and the Qualification Center Supervisor. Proposals shall describe specific experience for each key member that should include developing, managing, and executing national multi-media advertising campaigns.

Element 2: Types of Personnel. This element is met when the offeror's proposal demonstrates an adequate staffing plan with appropriate authorities and responsibilities to effectively manage the AFRC account.

Element 3: Inter-Agency Relations. This element is met when the offeror's proposal adequately demonstrates the quality of intra-agency relations, including how the account group works with the creative staff.

Element 4: Integration of Accounts. This element is met when the offeror's proposal demonstrates the agency's ability to effectively integrate AFRC business into the existing agency structure.

Element 5: Management Oversight. This element is met when the offeror's proposal demonstrates sufficient corporate emphasis to ensure successful performance on the

AFRC account.

Element 6: Standardization/Efficiency of New Account Procedures. This element is met when the offeror's proposal demonstrates adequate administrative procedures in place or proposed procedures to monitor and manage the AFRC account.

Element 7: Transition of AFRC Account This element is met when the offeror's proposal demonstrates an adequate mobilization/transition plan for the AFRC account.

Element 8: Financial Capability. Offeror shall provide a Financial Plan that demonstrates offeror has sufficient cash flow to carry AFRC media accounts up to $1,000,000 in pre-payments. Offerors shall explain how they plan to maintain adequate financial capability for a contract of this magnitude and length. Documentation such as Financial Statements, Projected earnings, Debt Ratios, and, if relying on financial support from other sources, identity of maximum lines of credit and sources of same are required.

NOTE:

The following paragraphs will apply if a joint venture or teaming arrangement is in effect. Unless specifically agreed upon between the prime and individual team members:

(a) Each firm's financial information will not be accessible amongst team members.

(b) Team members must submit their current financial statements and other financial information, as required in element (2) above, to the Government through the prime under individually sealed packages.

Air Force Reserve Advertising Contract

Speculative Creative Scenario

Background: The Air Force Reserve, by its nature as a part-time force, must target its advertising efforts to locations near existing AFR units. As new missions are tasked at new locations, we must continue to target more specifically by desired skillsets within distinct geographic areas.

Tasking: Given a limited planning budget of $500,000, conceptualize, create, and develop a notional advertising campaign that would allow the Air Force Reserve to market to individuals specifically for a new cyber protection mission in

Denver, Colorado. This campaign should be primarily geared toward generating awareness of the Air Force Reserve in this region and generating leads for cyber security professionals and other candidates with strong achievement in Science, Technology, Engineering, and Math (STEM). This awareness would be quantified by an increase in the number and quality of leads and accessions across the

Denver, CO Metropolitan Statistical Area. The second goal of this campaign would be to increase general, regional awareness about the existence of the Air

Force Reserve Command.

Minimum Requirements: Each campaign presented shall have, as a minimum, a detailed marketing strategy with recommended advertising budget allocations, and examples of advertising for the following media types. (1) One to four print literature pieces/graphic designs, (2) One or two 30-second radio spots, (3) One or two PSA TV commercial story-boarded concepts and (4) One or two Web Micro site concepts.

IV. VOLUME III – PAST PERFORMANCE INFORMATION - Only references for relevant contracts are desired.

(a) Past Performance Questionnaire: The government will evaluate the quality and extent of offeror's performance deemed relevant to the requirements of this RFP. The government will use information submitted by the offeror and any other sources of information available to the Government to assess past performance. Provide a list of no more than three (3) of the most relevant contracts performed for Federal agencies and commercial customers within the last three (3) years. Send each identified customer the

Past Performance Questionnaire and ask them to forward PKA a copy of the completed survey NLT date specified in block 9 of the SF33. Relevant contracts include any advertising contracts related to recruitment of personnel or similar ventures as defined in the PWS. The evaluation of past performance information will take into account past performance information regarding predecessor companies, key personnel who have relevant experience, or subcontractors that will perform major or critical aspects of the requirement when such information is relevant to the instant acquisition. Furnish the following information for each contract listed:

(i) Company/Division name

(ii) Product/Service

(iii) Contracting Agency/Customer

(iv) Contract Number

(v) Contract Dollar Value

(vi) Period of Performance

(vii) Verified, up-to-date name, address, FAX & telephone number of the contracting officer

(viii) Comments regarding compliance with contract terms and conditions

(ix) Comments regarding any known performance deemed unacceptable to the customer, or not in accordance with the contract terms and conditions.

(b) The offeror shall make every reasonable effort to ensure that at a completed performance questionnaire directly to the Government not later than the date specified in Block 9 of the

SF33. Each POC shall mail, or e-mail its completed performance questionnaire directly to:

HQ AFRC/PKA

Attn: James McLaughlin

255 Richard Ray Blvd

Robins AFB GA 31098-1637

E-Mail:james.mclaughlin.2@us.af.mil

(c) Once the performance questionnaires are completed by your POCs, the information contained thereon shall be considered source selection sensitive and shall not be released to the offeror; therefore, if POCs mail the questionnaires, the envelopes shall be conspicuously marked as follows:

NOTE: TO BE OPENED BY ADDRESSEE ONLY

SOURCE SELECTION INFORMATION -- SEE FAR 3.104

(d) A copy of the transmittal letters shall be included in Volume III since the performance questionnaires are sent directly to the contracting officer.

(e) Consent Letters, Attachment 5 – The offeror shall provide original consent letters for each

Teaming Partner and/or joint venture partner.

1. Past performance information concerning subcontractors, Teaming Partners and

Joint Venture partners cannot be disclosed to a private party without the subcontractor’s or Teaming Partner’s consent.

2. Contractors are private parties; therefore, the Government must have the consent form before disclosing any party’s past performance information to the Offeror, as

Prime, during exchanges.

3. Consent letters are evaluated only to the extent that they are complete and present for each Teaming Partner, and/or joint venture partner that presented past performance information in the proposal.

IV. VOLUME III - PRICE/FINANCIAL

mailto:james.mclaughlin.2@us.af.mil

(a) General Instructions

(i) These instructions are to assist in the submission of price/financial data and information.

(ii) Compliance with these instructions is mandatory.

(iii) All information relating to the proposed price must be included in the section of the proposal designated as the price/financial volume.

(iv) The price/financial volume is not subject to a page limitation.

(v) An unreasonably high or low total evaluated price may be grounds for elimination of a proposal from the competition.

(b) Standard Proposal Information

(i) Provide a Table of Contents for Volume III per ITO paragraph I.(E)2.(g)

(ii) Provide a list of Tables & Figures for Volume III per ITO paragraph

I.(E)2.(h)

(iii) Provide a Glossary of Abbreviations and Acronyms for Volume I per

ITO paragraph I.(E)2.(i)

(c) Exceptions: List any exceptions taken to the pricing requirements stated in this solicitation and state assumption(s) made by the offeror. Provide complete rationale.

(d) Accounting System

(i) The contract will include Cost Plus Fixed Fee (CPFF) and Cost

Reimbursable line items.

(ii) The Prime contractor must have an accounting system for accumulating and reporting incurred costs under cost type contracts in order to receive an award.

(iii) The Offeror shall provide evidence of an adequate accounting system.

(e) Direct Labor – Offerors shall list the appropriate labor categories required to perform the task along with the corresponding hourly labor rates and labor hours necessary. List the straight time and any overtime productive labor hours, whether compensated or uncompensated (i.e., salaried employees), and the corresponding straight time and overtime hourly rates and cost for each individual labor category, if applicable. When job classification or position titles are used, provide narrative descriptions of related qualifications, duties, and/or responsibilities as an attachment to the cost proposal. In the supporting rationale, identify the source and explain the derivation of the base hourly labor rate proposed for the first year in each labor category, providing copies of payroll data, budgetary data, contracts with current/future employees, etc., as applicable, to support the base hourly rates proposed, and explain the methodology used to project/escalate each rate for any necessary subsequent fiscal years proposed. If composite rates are used, provide the calculations used in deriving the composite rates. Include an explanation of any differential payments included in labor rate development for any multi-shift effort or non-standard workweek schedules. In addition, provide an explanation of what is considered direct labor and indirect labor.

(f) Labor Burdens/Indirect Expenses

(i) Non-Productive Labor – For proposal purposes, the cost of non-productive labor is to be classified as a labor burden expense. Non-productive labor shall include the cost of all compensated leave. Summarize the costs and attach supplemental data, which quantifies by element (e.g., vacation, holidays, sick leave, and other paid absences) the priced non-productive hours per Offeror fiscal year.

(ii) Health and Welfare – Substantiate and provide a breakout of the rate proposed by attaching supporting data to justify costs for health insurance coverage, etc.

(iii) Payroll Additives – Payroll additives shall include the costs of Federal

Insurance Contributions Act (FICA), Medicare, Federal and State

Unemployment Insurance (FUI/SUI), Workers’ Compensation Insurance, and other types of payments required by law or regulation. Provide rationale and explanation for development of each proposed payroll additive.

(iv) Other Fringe Benefits or Payroll Required by Law or Regulations –

Fringe benefits shall include the costs of health and life insurance, pension, retirement and savings plans, and other employee fringe benefits not otherwise included in the health and welfare costs above. Provide rationale and explanation for development of each proposed element of fringe benefits costs, including escalation when proposed, participation assumptions, and employer/employee cost-sharing ratios of the various fringe benefits.

Compare the proposed escalation projections in each element of fringe benefit costs with the Offeror’s recent escalation history and explain the basis and rationale for the difference, if any.

(v) Other Labor Burdens/Indirect Expenses – Separately identify and show the composition of each labor burden and indirect expense rate (i.e., Labor

Overhead, Material Handling, General and Administrative (G&A), etc.)

proposed. List the elements of each base, pool, amount of each element, rate, and include any other supporting data that would facilitate audit and computation to include, but not limited to, applicable allocation bases by

Offeror’s fiscal year and when the Offeror’s fiscal year begins and ends.

Submit a separate breakdown for each indirect overhead expense pool, such as local, division, and home office overheads, procurement and material handling burdens, occupancy, and service center. Specifically identify equipment included in the indirect pool that is planned to be shared and the cost allocated over a distribution base containing other divisions or contracts, if applicable.

If composite rates are used, provide the calculations and supporting data used in deriving the composite rates.

(vi) Subcontractors/Vendors/Consultants – If an individual proposed subcontract/vendor/consultant price resulted from a competitive situation, please state so and discuss the competitive proposal/bids and the selection method. If an individual proposed subcontract price was non-competitive, fully-disclosed cost proposals are required for each subcontractor and are required in the same format with the same required supporting data as required by the prime Offeror. Therefore, subcontractors shall submit any proprietary proposal data directly to the Contracting Officer, if not included in the prime

Offeror’s proposal. Per FAR 15.404-3(b), prime Offerors and subcontractors shall conduct appropriate cost and/or price analyses of all subcontractor/vendor/consultant proposals to establish reasonableness and realism of proposed subcontract/vendor/consultant prices. Ensure that the analyses include specific rationale to support the reasonableness and realism determinations and fully explains any differences between proposed prices by the subcontractor/vendor/consultant and recommended prices proposed by the prime Offeror and/or subcontractor.

(vii) Other Direct Costs (ODCs) – Separately identify the type and amount of other costs to be charged directly to the sample task which are not included elsewhere in the cost proposal, such as costs of media, production, talent, supplies/materials, equipment, training, travel, and any other miscellaneous direct costs. Supporting data for each ODC shall be provided and include, where appropriate, a brief description of the costs proposed, items, quantities, unit and total prices, source, and the basis and currency of cost estimates (i.e., vendor quotes, purchase orders, engineering estimates, etc.) to substantiate the

ODC. For travel, provide a breakout by trip to include the purpose and number of trips, number of travelers per trip, origin and destination, duration, and a breakout of per diem, car rental, airfare, and other travel costs. All other direct costs shall include the appropriate amount of escalation to cover the entire period of performance required to perform the task.

(viii) Fixed Fee – Substantiate the fee rate proposed and identify the fee base.

Per FAR 16.306, a cost-plus-fixed-fee contract provides for payment to the contractor of a negotiated fee that is fixed at the inception of the contract (i.e., each task order). For each task order, the fixed fee amount will not vary with actual cost, but may be adjusted as a result of changes in the work to be performed under the task order.

(g) Pricing Data shall include, as a minimum, the information set forth below:

Properly executed (by an official authorized to bind the company) Request for

Proposal (SF33), excluding attachments, but including all amendments (SF30) with Section B, all clause fill-ins completed and all required labor rates. The required pricing fill-ins for section B are only for the FFP CLINS. The CPFF and

Cost Reimbursable CLINs will be funded at the discretion of the Government and do not require a submission by the offeror.

(h) Rounding. All dollar amounts in the cost proposal shall be rounded to the nearest dollar except for labor rates, which shall be rounded to the nearest penny.

NOTE: ALL PRICE INFORMATION SHALL ADDRESS EACH YEAR OF

PERFORMANCE.