W9124D-16-R-0046_Amendment_05_Nonconformed.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to:

a. Create CPFF CLINs to allow for CPFF Task Orders;

b. Add Paragraph H.9.6.1 to provide clarifying language regarding CPFF and CPAF Task Orders;

c. Add clarifying language to Sections L and M regarding the type of CLINs to be utilized in proposing on the Sample Task requirement;

d. Correct clerical error by renumbering the paragraphs under Technical Factor 1, Subfactor 1;

e. Extend the response time and date to 14:00 CST on 03 March 2017.

No other changes have been made to this solicitation.

1. CONTRACT ID CODE PAGE OF PAGES

S 1 65

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 24-Feb-2017

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W9124D-16-R-0046

X 9B. DATED (SEE ITEM 11)

03-Jan-2017

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer X is extended, is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

24-Feb-2017

CODE

MISSION AND INSTALLATION CONTRACTING CMD

MICC FORT KNOX

BLDG 1109B STE 373

199 6TH AVE

FORT KNOX KY 40121-5720

W9124D 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W9124D-16-R-0046

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION B - SUPPLIES OR SERVICES AND PRICES

CLIN 0004

This CLIN has been renumbered to CLIN 0005.

CLIN 0005

This CLIN has been renumbered to CLIN 0007.

CLIN 0006

This CLIN has been renumbered to CLIN 0009.

CLIN 0007

This CLIN has been renumbered to CLIN 0011.

CLIN 0008

This CLIN has been renumbered to CLIN 0013.

CLIN 0009

This CLIN has been renumbered to CLIN 0015.

CLIN 0010

This CLIN has been renumbered to CLIN 0017.

CLIN 0011

This CLIN has been renumbered to CLIN 0019.

CLIN 0012

This CLIN has been renumbered to CLIN 0021.

CLIN 0013

This CLIN has been renumbered to CLIN 0023.

CLIN 0014

This CLIN has been renumbered to CLIN 0024.

CLIN 0015

This CLIN has been renumbered to CLIN 0025.

CLIN 0016

This CLIN has been renumbered to CLIN 0026.

CLIN 0017

This CLIN has been renumbered to CLIN 0028.

CLIN 0018

This CLIN has been renumbered to CLIN 0029.

CLIN 0019

This CLIN has been renumbered to CLIN 0030.

CLIN 0020

This CLIN has been renumbered to CLIN 0031.

CLIN 0021

This CLIN has been renumbered to CLIN 0032.

CLIN 0022

This CLIN has been renumbered to CLIN 0033.

CLIN 1003

This CLIN has been renumbered to CLIN 1004.

CLIN 1004

This CLIN has been renumbered to CLIN 1006.

CLIN 1005

This CLIN has been renumbered to CLIN 1008.

CLIN 1006

This CLIN has been renumbered to CLIN 1010.

CLIN 1007

This CLIN has been renumbered to CLIN 1012.

CLIN 1008

This CLIN has been renumbered to CLIN 1014.

CLIN 1009

This CLIN has been renumbered to CLIN 1016.

CLIN 1010

This CLIN has been renumbered to CLIN 1018.

CLIN 1011

This CLIN has been renumbered to CLIN 1020.

CLIN 1012

This CLIN has been renumbered to CLIN 1022.

CLIN 1013

This CLIN has been renumbered to CLIN 1023.

CLIN 1014

This CLIN has been renumbered to CLIN 1024.

CLIN 1015

This CLIN has been renumbered to CLIN 1025.

CLIN 1016

This CLIN has been renumbered to CLIN 1027.

CLIN 1017

This CLIN has been renumbered to CLIN 1028.

CLIN 1018

This CLIN has been renumbered to CLIN 1029.

CLIN 1019

This CLIN has been renumbered to CLIN 1030.

CLIN 1020

This CLIN has been renumbered to CLIN 1031.

CLIN 1021

This CLIN has been renumbered to CLIN 1032.

CLIN 2003

This CLIN has been renumbered to CLIN 2004.

CLIN 2004

This CLIN has been renumbered to CLIN 2006.

CLIN 2005

This CLIN has been renumbered to CLIN 2008.

CLIN 2006

This CLIN has been renumbered to CLIN 2010.

CLIN 2007

This CLIN has been renumbered to CLIN 2012.

CLIN 2008

This CLIN has been renumbered to CLIN 2014.

CLIN 2009

This CLIN has been renumbered to CLIN 2016.

CLIN 2010

This CLIN has been renumbered to CLIN 2018.

CLIN 2011

This CLIN has been renumbered to CLIN 2020.

CLIN 2012

This CLIN has been renumbered to CLIN 2022.

CLIN 2013

This CLIN has been renumbered to CLIN 2023.

CLIN 2014

This CLIN has been renumbered to CLIN 2024.

CLIN 2015

This CLIN has been renumbered to CLIN 2025.

CLIN 2016

This CLIN has been renumbered to CLIN 2027.

CLIN 2017

This CLIN has been renumbered to CLIN 2028.

CLIN 2018

This CLIN has been renumbered to CLIN 2029.

CLIN 2019

This CLIN has been renumbered to CLIN 2030.

CLIN 2020

This CLIN has been renumbered to CLIN 2031.

CLIN 2021

This CLIN has been renumbered to CLIN 2032.

CLIN 0004 is added as follows:

ITEM NO SUPPLIES/SERVICES MAX

QUANTITY

UNIT UNIT PRICE MAX AMOUNT

0004 UNDEFINED Job Direct Response

CPFF

This CLIN includes direct response tasks associated with the PWS paragraph 5.3 and includes but is not limited to: Marketing communications activities (Direct Mail, Direct Email, etc.) that are designed to provide information and solicit a response from the target audience.

Base Ordering Period: 30 MAR 18 – 29 MAR 23

FOB: Destination

MAX COST

FIXED FEE

TOTAL MAX COST + FEE

CLIN 0006 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0006 UNDEFINED Job Local Support

CPFF

This CLIN includes providing local support tasks associated with the PWS paragraph 5.4 and includes but is not limited to supporting the local marketing effort through field marketing personnel.

CLIN 0008 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0008 UNDEFINED Job Creative Development

CPFF

This CLIN includes all tasks and deliverables associated with creative development as outlined in PWS paragraph 5.5. This includes but is not limited to: the development of messaging (verbal as well as visual) that communicate and deliver a defined message to an identified audience.

CLIN 0010 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0010 UNDEFINED Job Production

CPFF

This CLIN includes all tasks and deliverables associated with production in accordance with PWS paragraph 5.6. It includes, but is not limited to: the development of the approved creative concepts for viewing on TV, listening on radio, or viewing in magazines, billboards, posters, banners, etc.

CLIN 0012 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0012 UNDEFINED Job Event/Sponsorships

CPFF

This CLIN includes all tasks and deliverables associated with approved events as outlined in PWS paragraph 5.7. This CLIN involves the marketing discipline that engages consumers in person with an experience to help shape their perceptions of a brand and activates demand on the part of the consumer.

CLIN 0014 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0014 UNDEFINED Job PR/Social Media

CPFF

This CLIN includes all tasks and deliverables associated with PR and Social Media as outlined in PWS paragraph 5.8. Specifically it includes but is not limited to elements such as Op-Ed pieces that present an opportunity.

CLIN 0016 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0016 UNDEFINED Job Research

CPFF

This CLIN includes all tasks and deliverables associated with qualitative and quantitative research as outlined in PWS paragraph 5.9.

Qualitative Research involves insights from observations, interviews, or verbal interactions to gain in-depth understanding of a participant’s perceptions, attitudes and behaviors, investigating the why and how of decision making.

Quantitative Research involves large sampling research that provides data driven insights for informed decision making and the where and when of decision making.

CLIN 0018 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0018 UNDEFINED Job Digital

CPFF

This CLIN includes the tasks and deliverables associated with Web/Mobile/Internet/Gaming and those activities that involve the use of the World Wide Web to communicate the Army’s message, increase awareness and lead generation as outlined in PWS paragraph 5.10.

CLIN 0020 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0020 UNDEFINED Job Initiatives

CPFF

This CLIN includes tasks and deliverables associated with Initiatives as outlined in PWS paragraph 5.11. This includes innovative programs that are piloted/tested to determine their feasibility to provide incremental improvement to the recruiting process, or programs that assist in the Army in communicating to the target audiences that help in building brand equity, and leading to increased lead quality.

CLIN 0022 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0022 UNDEFINED Job Media Planning and Buying Labor

CPFF

This CLIN includes the labor costs associated with the tasks outlined in PWS paragraph 5.12.

CLIN 0027 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0027 UNDEFINED Job USAR Communications

CPFF

This CLIN includes the costs associated with Communications support for the Army Reserve. (USAR funded expenditure on program) as described in PWS paragraph 5.15.

CLIN 1003 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1003 UNDEFINED Job OPTION Direct Response

CPFF

This CLIN includes direct response tasks associated with the PWS paragraph 5.3 and includes but is not limited to: Marketing communications activities (Direct Mail, Direct Email, etc.) that are designed to provide information and solicit a response from the target audience.

Award Term 1: 30 MAR 23 – 29 MAR 26

CLIN 1005 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1005 UNDEFINED Job OPTION Local Support

CPFF

This CLIN includes providing local support tasks associated with the PWS paragraph 5.4 and includes but is not limited to supporting the local marketing effort through field marketing personnel.

CLIN 1007 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1007 UNDEFINED Job OPTION Creative Development

CPFF

This CLIN includes all tasks and deliverables associated with creative development as outlined in PWS paragraph 5.5. This includes but is not limited to: the development of messaging (verbal as well as visual) that communicate and deliver a defined message to an identified audience.

CLIN 1009 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1009 UNDEFINED Job OPTION Production

CPFF

This CLIN includes all tasks and deliverables associated with production in accordance with PWS paragraph 5.6. It includes, but is not limited to: the development of the approved creative concepts for viewing on TV, listening on radio, or viewing in magazines, billboards, posters, banners, etc.

CLIN 1011 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1011 UNDEFINED Job OPTION Event/Sponsorships

CPFF

This CLIN includes all tasks and deliverables associated with approved events as outlined in PWS paragraph 5.7. This CLIN involves the marketing discipline that engages consumers in person with an experience to help shape their perceptions of a brand and activates demand on the part of the consumer.

CLIN 1013 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1013 UNDEFINED Job OPTION PR/Social Media

CPFF

This CLIN includes all tasks and deliverables associated with PR and Social Media as outlined in PWS paragraph 5.8. Specifically it includes but is not limited to elements such as Op-Ed pieces that present an opportunity.

CLIN 1015 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1015 UNDEFINED Job OPTION Research

CPFF

This CLIN includes all tasks and deliverables associated with qualitative and quantitative research as outlined in PWS paragraph 5.9.

Qualitative Research involves insights from observations, interviews, or verbal interactions to gain in-depth understanding of a participant’s perceptions, attitudes and behaviors, investigating the why and how of decision making.

Quantitative Research involves large sampling research that provides data driven insights for informed decision making and the where and when of decision making.

CLIN 1017 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1017 UNDEFINED Job OPTION Digital

CPFF

This CLIN includes the tasks and deliverables associated with Web/Mobile/Internet/Gaming and those activities that involve the use of the World Wide Web to communicate the Army’s message, increase awareness and lead generation as outlined in PWS paragraph 5.10.

CLIN 1019 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1019 UNDEFINED Job OPTION Initiatives

CPFF

This CLIN includes tasks and deliverables associated with Initiatives as outlined in PWS paragraph 5.11. This includes innovative programs that are piloted/tested to determine their feasibility to provide incremental improvement to the recruiting process, or programs that assist in the Army in communicating to the target audiences that help in building brand equity, and leading to increased lead quality.

CLIN 1021 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1021 UNDEFINED Job OPTION Media Planning and Buying Labor

CPFF

This CLIN includes the labor costs associated with the tasks outlined in PWS paragraph 5.12.

CLIN 1026 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1026 UNDEFINED Job OPTION USAR Communications

CPFF

This CLIN includes the costs associated with Communications support for the Army Reserve. (USAR funded expenditure on program) as described in PWS paragraph 5.15.

CLIN 2003 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2003 UNDEFINED Job OPTION Direct Response

CPFF

This CLIN includes direct response tasks associated with the PWS paragraph 5.3 and includes but is not limited to: Marketing communications activities (Direct Mail, Direct Email, etc.) that are designed to provide information and solicit a response from the target audience.

Award Term 2: 30 MAR 26 – 29 MAR 28

CLIN 2005 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2005 UNDEFINED Job OPTION Local Support

CPFF

This CLIN includes providing local support tasks associated with the PWS paragraph 5.4 and includes but is not limited to supporting the local marketing effort through field marketing personnel.

CLIN 2007 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2007 UNDEFINED Job OPTION Creative Development

CPFF

This CLIN includes all tasks and deliverables associated with creative development as outlined in PWS paragraph 5.5. This includes but is not limited to: the development of messaging (verbal as well as visual) that communicate and deliver a defined message to an identified audience.

CLIN 2009 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2009 UNDEFINED Job OPTION Production

CPFF

This CLIN includes all tasks and deliverables associated with production in accordance with PWS paragraph 5.6. It includes, but is not limited to: the development of the approved creative concepts for viewing on TV, listening on radio, or viewing in magazines, billboards, posters, banners, etc.

CLIN 2011 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2011 UNDEFINED Job OPTION Event/Sponsorships

CPFF

This CLIN includes all tasks and deliverables associated with approved events as outlined in PWS paragraph 5.7. This CLIN involves the marketing discipline that engages consumers in person with an experience to help shape their perceptions of a brand and activates demand on the part of the consumer.

CLIN 2013 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2013 UNDEFINED Job OPTION PR/Social Media

CPFF

This CLIN includes all tasks and deliverables associated with PR and Social Media as outlined in PWS paragraph 5.8. Specifically it includes but is not limited to elements such as Op-Ed pieces that present an opportunity.

CLIN 2015 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2015 UNDEFINED Job OPTION Research

CPFF

This CLIN includes all tasks and deliverables associated with qualitative and quantitative research as outlined in PWS paragraph 5.9.

Qualitative Research involves insights from observations, interviews, or verbal interactions to gain in-depth understanding of a participant’s perceptions, attitudes and behaviors, investigating the why and how of decision making.

Quantitative Research involves large sampling research that provides data driven insights for informed decision making and the where and when of decision making.

CLIN 2017 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2017 UNDEFINED Job OPTION Digital

CPFF

This CLIN includes the tasks and deliverables associated with Web/Mobile/Internet/Gaming and those activities that involve the use of the World Wide Web to communicate the Army’s message, increase awareness and lead generation as outlined in PWS paragraph 5.10.

CLIN 2019 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2019 UNDEFINED Job OPTION Initiatives

CPFF

This CLIN includes tasks and deliverables associated with Initiatives as outlined in PWS paragraph 5.11. This includes innovative programs that are piloted/tested to determine their feasibility to provide incremental improvement to the recruiting process, or programs that assist in the Army in communicating to the target audiences that help in building brand equity, and leading to increased lead quality.

CLIN 2021 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2021 UNDEFINED Job OPTION Media Planning and Buying Labor

CPFF

This CLIN includes the labor costs associated with the tasks outlined in PWS paragraph 5.12.

CLIN 2026 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2026 UNDEFINED Job OPTION USAR Communications

CPFF

This CLIN includes the costs associated with Communications support for the Army Reserve. (USAR funded expenditure on program) as described in PWS paragraph 5.15.

SECTION E - INSPECTION AND ACCEPTANCE

The following Acceptance/Inspection Schedule was added for CLIN 0004:

INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

Destination Government Destination Government

The following Acceptance/Inspection Schedule was added for CLIN 0006:

The following Acceptance/Inspection Schedule was added for CLIN 0008:

The following Acceptance/Inspection Schedule was added for CLIN 0010:

The following Acceptance/Inspection Schedule was added for CLIN 0012:

The following Acceptance/Inspection Schedule was added for CLIN 0014:

The following Acceptance/Inspection Schedule was added for CLIN 0016:

The following Acceptance/Inspection Schedule was added for CLIN 0018:

The following Acceptance/Inspection Schedule was added for CLIN 0020:

The following Acceptance/Inspection Schedule was added for CLIN 0022:

The following Acceptance/Inspection Schedule was added for CLIN 0027:

The following Acceptance/Inspection Schedule was added for CLIN 1003:

The following Acceptance/Inspection Schedule was added for CLIN 1005:

The following Acceptance/Inspection Schedule was added for CLIN 1007:

The following Acceptance/Inspection Schedule was added for CLIN 1009:

The following Acceptance/Inspection Schedule was added for CLIN 1011:

The following Acceptance/Inspection Schedule was added for CLIN 1013:

The following Acceptance/Inspection Schedule was added for CLIN 1015:

The following Acceptance/Inspection Schedule was added for CLIN 1017:

The following Acceptance/Inspection Schedule was added for CLIN 1019:

The following Acceptance/Inspection Schedule was added for CLIN 1021:

The following Acceptance/Inspection Schedule was added for CLIN 1026:

The following Acceptance/Inspection Schedule was added for CLIN 2003:

The following Acceptance/Inspection Schedule was added for CLIN 2005:

The following Acceptance/Inspection Schedule was added for CLIN 2007:

The following Acceptance/Inspection Schedule was added for CLIN 2009:

The following Acceptance/Inspection Schedule was added for CLIN 2011:

The following Acceptance/Inspection Schedule was added for CLIN 2013:

The following Acceptance/Inspection Schedule was added for CLIN 2015:

The following Acceptance/Inspection Schedule was added for CLIN 2017:

The following Acceptance/Inspection Schedule was added for CLIN 2019:

The following Acceptance/Inspection Schedule was added for CLIN 2021:

The following Acceptance/Inspection Schedule was added for CLIN 2026:

SECTION F - DELIVERIES OR PERFORMANCE

The following Delivery Schedule Item has been deleted from CLIN 0015:

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC

POP 30-MAR-2018 TO

29-MAR-2023

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

W56SKA

The following Delivery Schedule Item has been deleted from CLIN 0018:

POP 31-MAR-2018 TO

30-MAR-2023

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 0018:

POP 30-MAR-2018 TO

29-MAR-2023

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 0027:

POP 30-MAR-2018 TO

29-MAR-2023

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 1003:

POP 30-MAR-2023 TO

29-MAR-2026

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 1003:

POP 30-MAR-2023 TO

29-MAR-2026

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 1004:

POP 30-MAR-2023 TO

29-MAR-2026

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 1014:

POP 30-MAR-2023 TO

29-MAR-2026

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 1016:

POP 30-MAR-2023 TO

29-MAR-2026

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 1026:

POP 30-MAR-2023 TO

29-MAR-2026

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 2003:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 2003:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 2004:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 2014:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 2016:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 2019:

POP 31-MAR-2026 TO

30-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 2019:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule Item has been deleted from CLIN 2020:

POP 31-MAR-2026 TO

30-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

The following Delivery Schedule item has been added to CLIN 2026:

POP 30-MAR-2026 TO

29-MAR-2028

N/A AMRG

AMRG

HOFFMAN 200 STOVALL STREET (4N29)

ALEXANDRIA VA 22332

SECTION G - CONTRACT ADMINISTRATION DATA

The following have been modified:

CONTRACT ADMINISTRATION

(1) General.

(a) Notwithstanding the contractor's responsibility for total management of the performance of this contract, the administration of the contract requires maximum coordination between the Government and the contractor. The following provides the roles and their respective authority during the performance of this contract:

(i) Contracting Officer (KO). The KO is the only person authorized to direct changes in any of the requirements under this contract, and, notwithstanding any provisions contained elsewhere in this contract, said authority remains solely with the KO. In the event the contractor effects any change at the direction of any person other than the KO, the change will be consider to have been made without authority and solely at the risk of the contractor. All contract administration will be affected by the KO. Communications pertaining to contractual administrative matters shall be addressed to the KO. No changes in or deviation from the terms and conditions shall be effected without a written modification to the contract executed by the KO authorizing such changes.

(ii) Contracting Officer's Representative (COR). The KO shall designate one or more contract level CORs during the term of this contract pursuant to DFARS 252.201-7000 "Contracting Officer's Representative." The COR will provide assistance in the identification and resolution of problems, conflicts in priority, subtask requirement definitions and other operational type challenges. The contractor shall not in any way represent that they are a part of the U.S. Government or that they have the authority to contract or procure supplies for the account of the United States of America.

(2) Submittal and Payment of Invoices.

(a) The contractor shall submit a proper invoice IAW Section I, FAR Clause 52.232-25 "Prompt Payment."

Invoices shall be submitted in accordance with Section I, DFARS Clause 252.232-7003 "Electronic Submission of Payment Requests and Receiving Reports."

(b) Invoice submission and payment shall be in accordance with the respective "Payment" clause and other clauses and instructions depending on the respective contract type, as identified in the individual task orders.

(i) Fixed price invoices shall be submitted pursuant to Section I, FAR Clause 52.232-1 "Payments."

(ii) Cost-reimbursement invoices shall be submitted pursuant to Section I, FAR Clause 52.216-7 "Allowable Cost and Payment."

(c) The Government payment office will not make disbursement to the contractor without evidence of receipt and acceptance or certification of the items invoiced from the task order COR or other Government representative as indicated in the individual task order.

(d) The Contractor's failure to comply with the instructions above will render the invoice as improper, and resubmission of the invoice will be required in order to obtain invoice payment.

SECTION H - SPECIAL CONTRACT REQUIREMENTS

SECTION H

H.1 CLAUSES AND PROVISIONS. Sections K, L and M will be physically removed from any resultant award, but will be deemed incorporated, by reference, in the award.

H.2. INCORPORATION OF CONTRACTOR’S PROPOSAL. The Government reserves the right to incorporate all or portions of the Contractor’s proposal into the resultant contract by reference.

H.3 CONTRACTING OFFICER’S AUTHORITY. The Contracting Officer is the only person authorized to approve changes in any of the requirements under this contract and, not withstanding any provisions contained elsewhere in this contract, the said authority remains solely in the Contracting Officer. In the event the contractor effects any such change at the direction of any person other than the Contracting Officer, the change will be considered to have been made without authority and at the Contractor’s own risk and cost.

H.4 CONTRACTOR’S ACCOUNTING SYSTEM. The Contractor agrees to maintain essentially the same accounting system during the period of this contract and any subsequent contracts awarded pursuant to the extended contractual coverage resulting from this solicitation. This accounting system will also meet the requirements of Public Law 87-653 and Cost Accounting Standards under Public Law 100-679 in supporting contract pricing proposals.

H.5 ANNUAL DCAA AUDIT. In accordance with FAR 16.301, the resulting contract will provide for payment of allowable incurred costs. The Allowable Cost and Payment Clause (FAR 52.216-7) requires that the Contractor submit an adequate final indirect cost rate proposal, along with supporting data, within six months after the end of its fiscal year. The Contracting Officer will require the cognizant DCAA office to audit the annual submissions.

H.6 FORWARD PRICING RATE AGREEMENTS. In accordance with FAR Subpart 42.17, the Contracting Officer is requiring the negotiation and use of forward pricing rate agreements (FPRAs). The Contracting Officer will use FPRAs (FAR 15.407-3) as the basis for pricing all task orders, modifications, and other contractual actions to be performed during the period covered by the agreement. Any significant change in cost or pricing data that may affect the agreement’s validity shall be reported promptly to the Contracting Officer. If the changed condition invalidates the agreement, the Contracting Officer will identify the extent of its effect and the status of efforts to negotiate a revised FPRA. FAR 42.1701(c) requires a FPRA to include specific terms and conditions covering expiration, application, and data requirements for systematic monitoring to assure the validity of the rates.

H.7 CONTRACT MANAGEMENT. The Mission and Installation Contracting Command (MICC) – Fort Knox is the contracting activity for the U.S Army Marketing and Advertising Program. As the contracting activity, the MICC—Fort Knox will centrally manage the basic contract and will solicit, award, and administer task orders pursuant to the H.9, General Task Order Guidance, below.

H.7.1 The U.S. Army Marketing and Advertising Procuring Contracting Officer (hereafter referred to as the PCO) has the ultimate responsibility for administration of the basic ID/IQ contract and the acquisition program. Task Orders will be awarded and administered by the Task Order Contracting Officer (hereafter referred to as the TOCO).

H.8 CONTRACTOR’S PHASE IN & PHASE OUT. In addition to the tasks outlined in PWS paragraph 1.5.20, the Contractor shall complete adhere to the following requirements:

H.8.1 Phase In

H.8.1.1 The Contractor shall make reasonable effort to work with the incumbent Contractor to obtain information on the current campaign in an effort to assume full responsibility of all functional areas of the contract by performance start date.

H.8.1.2 The Contractor’s transition/mobilization schedule shall be coordinated with all affective activities and managed to preclude any adverse impact on the recruiting mission.

H.8.2 Phase Out

H.8.2.1 In the event a follow-on contract is awarded, the Contractor shall cooperate with and provide all reasonable support to the Government any successful Offeror to ensure an orderly transition and minimize any impact during the changeover.

H.8.2.2 Upon request from either the successful Offeror or Army Marketing Research Group (AMRG), all Army account materials, including subcontractor held materials, must be provided in a timely manner as to not impact the Army’s mission.

H.9 GENERAL TASK ORDER GUIDANCE –

H.9.1 AUTHORITY TO PLACE TASK ORDERS. Only the TOCOs under the MICC-Fort Knox are herewith delegated authority to award and administer task orders under this contract. Requests for any other delegations are reviewed and/or approved by the PCO.

H.9.2 There is no fee for the use of this contract to solicit, award, and administer task orders under this contract.

H.9.3 Any request for deviation from the terms of this contract must be submitted to the KO.

H.9.4 All orders issued under this contract are subject to the terms and conditions of this contract. The contract takes precedence in the event of conflict with any order.

H.9.5 All services under this contract will be ordered by issuance of written task orders in accordance with FAR Subpart 16.5, Indefinite Delivery Contracts as implemented by DFARS 216-505, Indefinite Delivery Contracts.

Any appropriate order form (DD 1155) shall be issued for each order.

H.9.6 TYPE OF ORDERS. The types of orders that are authorized for use under this Single Award Task Order Contract (SATOC) are Firm-Fixed Price, Cost-Plus-Award Fee, Cost-Plus-Fixed-Fee, and Cost, or combinations thereof. Deviations in CLIN types already established in Section B is not authorized.

H.9.6.1 When negotiating task orders to be issued against Cost Plus Award Fee (CPAF) or Cost Plus Fixed Fee (CPFF) CLINs in schedule B of this contract FAR 15.404(c)(4)(i) shall apply to negotiating the fee for CPFF CLINs and DFARS 216.405-2(iii) shall apply to negotiating the fee for CPAF CLINs.

H.9.7 TASK ORDER PROPOSALS

H.9.7.1 The Contracting Officer will issue a Request for Task Order Proposal (RFTOP) describing the requirement in sufficient detail to allow the contractor to submit a cost proposal estimate. The Contractor will submit its proposal covering estimated costs to complete the requirement to the Contracting Officer within 21 calendar days after receipt of the RFP. In the case of third party expenses (e.g, media space, production, research, event marketing support, etc) , proposals shall be on the basis of actual, net costs excluding any commission. Proposals shall identify subcontracts and efforts of how subcontracts were competed for best value IAW FAR 52.244-5. The Contractor shall submit proposals with:

H.9.7.1.1 Proposals estimated at or below $750,000.00 – The Contractor shall provide cost data in sufficient detail to enable the Contracting Officer to evaluate the total proposed cost.

H.9.7.1.2 Proposals estimated in excess of $750,000 – The Contractor shall provide certified cost or pricing data pursuant to FAR 15.403-4 and 15.403-5.

H.9.7.1.3 The Contractor agrees to negotiate the terms of the proposal and the estimated cost if determined necessary by the Contracting Officer. The proposed or negotiated cost will be set forth in any resulting task order for the purpose of establishing the Government’s limitation of cost by total task order amount.

H.9.7.1.4 Proposed costs to include fee/ profit shall be negotiated on each task order.

H.9.8 SECURITY REQUIREMENTS. The contractor shall conform to all security requirements as specified in each T.O. as detailed in the T.O. DD 254 (if used). The level of classified access required will be identified in the Task Order.

H.9.9 PERMITS AND LICENSES. Contractor shall obtain any necessary permits and licenses required to carry out the tasks outlined in each task order; shall comply with any applicable Federal, State, county and Municipal laws, codes and regulations in connection with any order. The contractor shall coordinate with the Ordering Office concern what permits and licenses are required for the site prior to obtain any permits and licenses for the work to be done.

H.9.10 TASK ORDER FUNDING. No unfunded task orders are authorized. Funding shall be authorized at the task order level and shall be the type deemed appropriate for the services to be acquired.

H.10 ANNUAL MARKETING PLAN EXECUTION LETTERS OF TECHNICAL DIRECTION (LTD)

PROCEDURES.

H.10.1 The Government is contracting for the services described in Section C. Any supplies and services to be furnished under this contract shall be ordered by issuance of Task Orders as designated in Schedule B. Initially, negotiated task orders will indicate the Government’s requirement, as well as, its objectives and goals for the work to be performed. The Agency will develop an approach and estimated costs associated with that approach to meet the Government’s requirement. The Government will determine if the proposal is technically appropriate to meet the Task Order requirements. The Government will issue Letters of Technical Direction (LTDs) which authorize performance under the Task Order. The LTD describes the actual work to be accomplished and confirms specific tasks. This flexible process allows the Army and the Agency to respond to changing requirements throughout the period of performance of a given task order. The LTD will only authorize specific tasks within the scope of any given Task Order. Technical requirements outside the scope of a negotiated Task Order shall be negotiated and issued as a separate Task Order.

H.11 TRAVEL. Reimbursement for travel, subsistence, and lodging shall be paid to the Contractor only to the extent that it is necessary for performance of task orders under this contract. Office travel of contractor personnel away from their duty station that was not identified in the negotiated task order shall not be undertaken unless advance written approval has been obtained from the TOCO. See FAR 31.205-46 for additional information regarding travel costs. Invitational Travel Orders will NOT be issued by the Government for contractor travel.

Only per diem that does not exceed the maximum rates set forth in the following shall be considered to be reasonable. Travel costs that exceed the maximum rates set forth in the following shall be submitted with proper justification as described in FAR 31.205-46(a)(3). Indirect rates commensurate with the firm’s disclosure statement/accounting practices are authorized for reimbursement.

H.12 PURCHASES OF CONTRACTOR ACQUIRED PROPERTY.. Contractor Acquired Property necessary to perform orders issued under this contract will typically be provided by the Government or the contractor will be authorized to obtain them through normal Army channels. This is a services contract, and as such, purchases of supplies/materials should be kept at a minimum. Supplies/materials shall be limited to no more than 10% of the value of an individual order. Before permitting any supplies/materials to be acquired under an order, the TOCO will have to meet/establish procedures for determining the prices/costs are fair and reasonable.

H.13 TEAM MEMBERS/SUBCONTRACTORS.

H.13.1 A partial basis for award of this SATOC is the composition of the team members (companies) proposed.

The contractor may not add any team members to the contractor’s team without prior TOCO authorization to do so.

The contractor shall advise the PCO of team member changes as they occur.

H.13.2 Contractors are permitted to add team members as required to meet the requirements of task orders being issued. However, if the contractor does not have an approved purchasing system, consent to subcontract is required in accordance with FAR 44.201-1(b). TOCO(s) are responsible for implementing the requirements of FAR Clause 52.244-2.

H.14 SITE VISITS. Contractors may be urged and/or expected to inspect the site where services are to be performed under individual task orders. Contractors are encouraged to attend site visits to satisfy themselves regarding all general and local conditions that may affect the cost of contract performance, to the extent that the information is reasonably obtainable. In no event shall failure to inspect the site constitute as grounds for a claim after an order is issued. The Government is responsible for costs associated with attending site visits.

H.15 ORGANIZATIONAL CONFLICT OF INTEREST (OCI).

H.15.1 Definitions:

H.15.1.1 "Organizational Conflict of Interest” means that because of other activities or relationships with other persons, a person is unable or potentially unable to render impartial assistance of advice to the Government, or the person’s objectivity in performing the contract work is or might be otherwise impaired, or a person has an unfair competitive advantage. “Person” as used herein includes Corporations, Partnerships, Joint Ventures, Teaming Arrangements, and other business enterprises.

H.15.1.2 The term “contractor” as used in this clause, includes any person, firm or corporation with has the majority or controlling interest in the contractor or in any parent corporation thereof, any person, firm, or corporation in or as to which the contractor (or any parent subsidiary corporation thereof) has a majority of controlling interest. The term also includes the corporate officers of the contractor, those of any corporation which has a majority or controlling interest in the contractor, and those of any corporation in which the contractor (or any parent or subsidiary corporation thereof) has a majority or controlling interest. All references to the “Contractor” as containing in this clause shall apply with equal force to all of these included.

H.15.1.3 “Contract” and “task order” shall be used as applicable to the level at which this clause is being invoked.

H.15.2 Impact on Future Agency Contracts and Task Orders: The following examples illustrate situations in which questions concerning organizational conflicts of interest may arise. They are not all inclusive but are intended to help the Contracting Officer apply general guidance to individual contract and task order situations:

H.15.2.1 Unequal access to information. Access to “nonpublic information” as part of the performance of a task order provided under the contract or work performed under a separate government contract could provide the contractor a competitive advantage in a later competition. Such an advantage could easily be perceived as unfair by a competing vendor who is not given similar access to relevant information. If the requirements of the government procurement anticipate the successful vendor may have access to nonpublic information, the successful vendor should be required to submit and negotiate an acceptable mitigation plan. Alternatively, the “nonpublic information” may be provided to all vendors.

H.15.2.2 Biased ground rules. A contractor in the course of performance under a task order contract has in some fashion established important “ground rules” for another requirement, where the same contractor may be a competitor. For example, a contractor may have drafted the statement of work, specifications, or evaluation criteria of a future procurement. The primary concern of the government in this case is that a contractor so situated could slant key aspects of a procurement in its own favor, to the unfair disadvantage of competing vendors. If the requirements of the government procurement anticipate the contractor may have been in a position to establish important ground rules, including but not limited to those described herein, the contractor should be required to submit and negotiate in an acceptable mitigation plan.

H.15.2.3 Impaired objectivity. A contractor in the course of performance of a task order or contract is placed in a situation of providing assessment and evaluation findings over itself, or another business division, or subsidiary of the same corporation, or other entity with which it has a significant financial relationship. The concern in this case is that the contractor’s ability to render impartial advice to the Government could appear to be under mined by the contractor’s financial or other business relationship to the entity whose work product is being assessed or evaluated.

In these situations, a “walling off” of lines of communication may well be insufficient to remove the perception that the objectivity of the contractor has been tainted. If the requirements of the government procurement indicate that the successful vendor may be in a position to provide evaluations and assessments of itself or corporate siblings, or other entity with which it has a significant financial relationship, the affected contractor should provide a mitigation plan that includes recusal by the vendor from the affected contract work. Such recusal might include divestiture of the work to a third party vendor.

H.15.3 In order to prevent a future OCI resulting from potential bias, unfair competitive advantage, or impaired objectivity, the Contractor shall be subject to the following restrictions:

H.15.3.1 The Contractor shall be excluded from the competition for, or award of any government contracts as to which, in the course of performance of this contract, the Contractor has received advance procurement information before such information has been made generally available to other persons or firms.

H.15.3.2 The Contractor shall be excluded from competition for, or award of any government contract for which the contractor actually assists in the development of the screening information require (SIR), specifications, or statement of work.

H.15.3.3 The Contractor shall be excluded from competition for or award of any government contract which calls for the evaluation of system requirements, system definitions, or other products developed by the Contractor under this contract or resulting task orders.

H.15.3.4 The Contractor shall be excluded from competition for, or award of any government contract which calls for the construction or fabrication of any system, equipment, hardware, and/or software for which the Contractor participated in the development of requirements or definitions pursuant to this contract or resulting task order.

H.15.3.5 The contractor’s current clients shall not represent a conflict of interest with the Army account or brand.

Specifically, such a conflicts of interest would include any of the other U.S. Military services (Navy, Air Force, Marines, Coast Guard, Air Force, Navy and Marine Corps Reserve, and the Air National Guard) The contractor shall not represent nor participate in a solicitation for advertising services with any of the other U.S. Military services throughout the duration of this contract.

H.15.3.6 This clause shall not exclude the Contractor from performing work under any amendment or modification to this contract or from competing for award for any future contract for work that is the same or similar work performed under this contract.

H.15.3.7 The Government may in its sole discretion, waive any provisions of this clause if deemed in the best interest of the Government. The exclusions contained in this clause shall apply for the duration of this contract and for three (3) years after completion and acceptance of all work performed hereunder.

H.15.3.8 If any provision of this clause excludes the Contractor from competition for, or award of any contract, the Contractor shall not be permitted to serve as a subcontractor, at any tier, on such a contract. This clause shall be incorporated into any subcontractors or consultant agreements awarded under this contract unless the Contracting Officer determines otherwise.

H.15.4 Affirmative duties and Responsibilities for Government Contractors:

H.15.4.1 The Contractor warrants that to the best of its knowledge and belief, and except as otherwise set for in the contract, the Contractor does not have any organizational conflict of interest(s) as defined in paragraph a. above.

The Contractor agrees that, if after award, it discovers an actual or potential organizational conflict of interest at the contract level it shall make immediate and full disclosure in writing to the PCO. Changes in the Contractor’s relationships due to mergers, consolidations or any unanticipated circumstances may create an unacceptable organizational conflict of interest that might necessitate such disclosure. The notification shall include a description of the actual or potential organizational conflict of interest, a description of the action that the Contractor has taken or proposes to take to avoid, mitigate or neutralize the conflict, and any other relevant information that would assist the PCO in making a determination on this matter.

H.15.4.2 The Contractor, upon identification of a potential conflict, shall submit requests to participate in the task order for written approval on a task order-by-task order basis, unless the Contractor is aware of multiple task orders that may create the appearance of a conflict, or be an actual conflict. In the case of the later, the contractor shall notify the PCO as soon as the conflicts/apparent conflicts have been identified. This provision shall be in effect throughout the period of performance of this contract, any extensions thereto by change order or supplemental agreement, and for three years thereafter.

H.15.4.3 The Contractor shall permit a Government audit of internal OCI mitigation procedures for verification purposes. The Government reserves the right to reject a mitigation plan, if the opinion of the Contracting Officer, such a plan is not in the best interest of the Government.

H.15.4.4 The Contractor shall hold the Government harmless and will freely indemnify the Government as to any cost/loss resulting from the unauthorized use or disclosure of any third-party proprietary information by its employees, the employees of subcontractors, or by its agents.

H.15.4.5 The Contracting Officer’s decision as to the existence of or nonexistence of an actual or potential organizational conflict of interest shall be final.

H.15.4.6 The Contractor shall include the same provisions as are expressed in this clause,…