W9124D-16-R-0046,_Amendment_04.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to provide the Government's reponses to Industry's questions. The solicitation has also been updated based off of the Government's responses. No other changes to the solicitation have been incorporated.

1. CONTRACT ID CODE PAGE OF PAGES

S 1 67

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 08-Feb-2017

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W9124D-16-R-0046

X 9B. DATED (SEE ITEM 11)

03-Jan-2017

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

08-Feb-2017

CODE

MISSION AND INSTALLATION CONTRACTING CMD

MICC FORT KNOX

BLDG 1109B STE 373

199 6TH AVE

FORT KNOX KY 40121-5720

W9124D 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W9124D-16-R-0046

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION B - SUPPLIES OR SERVICES AND PRICES

CLIN 0014

The CLIN extended description has changed from:

This CLIN includes the costs associated with PWS paragraph 5.13.Base Ordering Period: 30

MAR 18 – 29 MAR 23

To:

This CLIN includes the costs associated with PWS paragraph 5.2.15 and 5.13.Base Ordering Period: 30 MAR 18 – 29 MAR 23.

CLIN 0016

The contract type has changed from COST to CPAF.

ITEM NO SUPPLIES/SERVICES MAX

QUANTITY

UNIT UNIT PRICE MAX AMOUNT

0016 UNDEFINED Job USAR Communications

CPAF

This CLIN includes the costs associated with Communications support for the Army Reserve. (USAR funded expenditure on program) as described in PWS paragraph 5.15.

Base Ordering Period: 30 MAR 18 – 29 MAR 23

FOB: Destination

MAX COST

BASE FEE

SUBTOTAL MAX COST + BASE

MAX AWARD FEE

TOTAL MAX COST + FEE

CLIN 0018

The award fee task order shall be issued once per year. This award fee is the fee paid for all CPAF CLINs. Base Ordering Period: 30 MAR 18 – 29 MAR 23

To:

The award fee task order shall be issued once per year. The Award Fee Pool per year is $2 Million. This award fee is the fee paid for all CPAF CLINs. Base Ordering Period: 30 MAR 18

– 29 MAR 23.

CLIN 0019

This CLIN has been renumbered to CLIN 0020.

The CLIN extended description has changed from:

This CLIN includes tasks and deliverables associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contract Acquired Property on hand. This CLIN includes the cost of storing the Government Furnished Property for use in future projects or until it is no longer needed and should be turned in to DRMO as outlined in PWS Part 3. Base Ordering Period: 30 MAR 18 – 29 MAR 23

To:

This CLIN includes tasks and deliverables, excluding labor, associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contract Acquired Property on hand. This CLIN includes the cost of storing the Government Furnished Property for use in future projects or until it is no longer needed and should be turned in to DRMO as outlined in PWS Part 3. Base Ordering Period: 30 MAR 18 – 29 MAR 23.

CLIN 0020

This CLIN has been renumbered to CLIN 0021.

CLIN 0021

This CLIN has been renumbered to CLIN 0022.

CLIN 1013

This CLIN includes the costs associated with PWS paragraph 5.13.Award Term 1: 30 MAR 23 –

29 MAR 26

To:

This CLIN includes the costs associated with PWS paragraph 5.2.15 and 5.13.Award Term 1: 30

MAR 23 – 29 MAR 26.

CLIN 1015

UNIT UNIT PRICE MAX AMOUNT

1015 UNDEFINED Job OPTION USAR Communications

CPAF

This CLIN includes the costs associated with Communications support for the Army Reserve. (USAR funded expenditure on program) as described in PWS paragraph 5.15.

Award Term 1: 30 MAR 23 – 29 MAR 26

CLIN 1017

The award fee task order shall be issued once per year. This award fee is the fee paid for all CPAF CLINs. Award Term 1: 30 MAR 23 – 29 MAR 26

To:

The award fee task order shall be issued once per year. The Award Fee Pool per year is $2

Million. This award fee is the fee paid for all CPAF CLINs. Award Term 1: 30 MAR 23 – 29

MAR 26.

CLIN 1018

This CLIN has been renumbered to CLIN 1019.

The CLIN extended description has changed from:

This CLIN includes tasks and deliverables associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contract Acquired Property on hand. This CLIN includes the cost of storing the Government Furnished Property for use in future projects or until it is no longer needed and should be turned in to DRMO as outlined in PWS Part 3. Award Term 1: 30

MAR 23 – 29 MAR 26

To:

This CLIN includes tasks and deliverables, excluding labor, associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contract Acquired Property on hand. This CLIN includes the cost of storing the Government Furnished Property for use in future projects or until it is no longer needed and should be turned in to DRMO as outlined in PWS Part 3.

Award Term 1: 30 MAR 23 – 29 MAR 26.

CLIN 1019

This CLIN has been renumbered to CLIN 1020.

CLIN 1020

This CLIN has been renumbered to CLIN 1021.

CLIN 2013

This CLIN includes the costs associated with PWS paragraph 5.13.Award Term 2: 30 MAR 26 –

29 MAR 28

To:

This CLIN includes the costs associated with PWS paragraph 5.2.15 and 5.13.Award Term 2: 30

MAR 26 – 29 MAR 28.

CLIN 2015

UNIT UNIT PRICE MAX AMOUNT

2015 UNDEFINED Job OPTION USAR Communications

CPAF

This CLIN includes the costs associated with Public Relations support for the Army Reserve. (USAR funded expenditure on program) as described in PWS paragraph 5.15.

Award Term 2: 30 MAR 26 – 29 MAR 28

CLIN 2017

The award fee task order shall be issued once per year. This award fee is the fee paid for all CPAF CLINs. Award Term 2: 30 MAR 26 – 29 MAR 28

To:

The award fee task order shall be issued once per year. The Award Fee Pool per year is $2 Million. This award fee is the fee paid for all CPAF CLINs. Award Term 2: 30 MAR 26 – 29

MAR 28.

CLIN 2018

This CLIN has been renumbered to CLIN 2019.

This CLIN includes tasks and deliverables associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contract Acquired Property on hand. This CLIN includes the cost of storing the Government Furnished Property for use in future projects or until it is no longer needed and should be turned in to DRMO as outlined in PWS Part 3. Award Term 2: 30

MAR 26 – 29 MAR 28

To:

This CLIN includes tasks and deliverables associated, excluding labor, with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contract Acquired Property on hand. This CLIN includes the cost of storing the Government Furnished Property for use in future projects or until it is no longer needed and should be turned in to DRMO as outlined in PWS Part 3.

Award Term 2: 30 MAR 26 – 29 MAR 28.

CLIN 2019

This CLIN has been renumbered to CLIN 2020.

CLIN 2020

This CLIN has been renumbered to CLIN 2021.

CLIN 0019 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

0019 UNDEFINED Job Property Labor

CPFF

This CLIN includes tasks and deliverables associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contractor Acquired Property on hand.

Base Ordering Period: 30 MAR 18 – 29 MAR 23

FIXED FEE

CLIN 1018 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

1018 UNDEFINED Job OPTION Property Labor

CPFF

This CLIN includes tasks and deliverables associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contractor Acquired Property on hand.

Award Term 1: 30 MAR 23 – 29 MAR 26

CLIN 2018 is added as follows:

UNIT UNIT PRICE MAX AMOUNT

2018 UNDEFINED Job OPTION Property Labor

CPFF

This CLIN includes tasks and deliverables associated with the management and maintenance of Government Furnished Property/Equipment. The Government has over 3000 items (est.) of Government Furnished Property and Contractor Acquired Property on hand.

Award Term 2: 30 MAR 26 – 29 MAR 28

SECTION C - DESCRIPTIONS AND SPECIFICATIONS

The following have been modified:

PERFORMANCE WORK STATEMENT

PART 1

GENERAL INFORMATION

1. General: The contractor shall plan and execute advertising, promotional, and publicity programs to support all personnel acquisition and retention programs of the Total United States Army. This effort includes but is not limited to:

Army Enlisted Army Enlisted Non-Prior Service Army Enlisted Prior Service Army Civilian Acquired Skills Army Officer (ROTC) In-service missions Special Missions:

Special Operations Forces AMEDD (Army Medical Department) Chaplains JAG (Judge Advocate Generals Corps) Band 09L (Interpreter/Translator) Technical Warrant Officer Officer Candidate School (external audience) Army Cyber and EOD Army Warrant Officers

Army Civilian Personnel Recruiting

The Government shall neither supervise contractor employees nor control the method by which the contractor performs the required tasks. Under no circumstances shall the Government assign tasks to, or prepare work schedules for, individual contractor employees. It shall be the responsibility of the contractor to manage its employees and to guard against any actions that are of the nature of personal services, or give the perception of personal services. If the contractor believes that any actions constitute, or are perceived to constitute personal services, it shall be the contractor's responsibility to notify the Procuring Contracting Officer (PCO) immediately.

1.1 Description of Services/Introduction: Under U.S. Code Title 10, the Secretary of the Army is responsible for and has the authority necessary to conduct all affairs of the Department of the Army, including the function of recruiting through the Assistant Secretary of the Army, Manpower and Reserve Affairs (ASA (M&RA)). In addition, the ASA (M&RA) has direct oversight over the execution of the Army’s recruiting, marketing and advertising program as executed by the Army Marketing and Research Group (AMRG) in support of the Total Army. The Army marketing and advertising program is directed toward the recruitment of qualified personnel to fill vacancies in both enlisted and officer programs across a wide range of missions, and recruitment of civilian employees. The number of personnel required for each mission can vary in response to factors such as past shortfalls in recruiting, the internal reenlistment rate and personnel ceilings established by Congress. Army marketing and advertising focuses its efforts around three core competencies to achieve its missions: Awareness;

Engagement/Lead Generation; and Activation/Recruiter Support. Each of these core competencies has a role in the execution of marketing campaigns focused on the various missions assigned to the recruiting force which include not only prospectsfor the Total Army and Army Civilian Service , but also highly targeted campaigns for certain professional audiences such as doctors, nurses, lawyers, clergy, musicians, etc. In addition, campaigns may be required for the influencer and ethnic markets.

The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform this requirement as defined in this Performance Work Statement except for those items specified as government furnished property and services. The contractor shall perform to the standards in this contract.

1.2 Background: It is important to recognize that the population of available and qualified recruits has been declining for several years because of a lower number of physically fit and morally qualified prospects due to medical issues (such as asthma, obesity, drug problems) and legal issues, competition from colleges and other branches of the military, ongoing overseas contingency operations and an overall declining interest in military service. Therefore, it is more important than ever to employ the various marketing tools available to the Army to strengthen its brand image and to reach the target market effectively with the Army’s message resulting in qualified leads delivered to recruiters and improved performance with the following overarching measurements of willingness to seek more information; willingness to join; and willingness to recommend Army service. The principal target audiences in the Army marketing program are determined by the recruiting missions and include prospects of diverse demographics from all regions of the country. Targets include (approximate age range included):

High school students (juniors and seniors) and recent graduates (17-24 years of age) College students (two-year and four-year) and recent graduates (18-26 years of age) Members of the workforce who have not reached their 35th birthday at the time of accession Professionals such as doctors, dentists, nurses and other medical specialists, as well as lawyers and clergy including those in school and in the workforce Members of the general public who may influence the attitudes and decisions of the primary prospects identified above such as parents, other family members, high school counselors, teachers and coaches, clergy, etc.

Veterans (prior Army service)

The following marketing activities are currently utilized by the Army in its national and local recruiting marketing programs:

Media planning and purchases across all national and local channels, including but not limited to: (TV, Radio, Print, online display and video, Social, Mobile, Search and other digital communications platforms).

Creative and Content Development (National and Local) Production of creative/content (National and Local) Website Marketing (Goarmy.com website) Direct Marketing (Direct Mail and Email) and Customer Relationship Management (CRM) Event Marketing / Sponsorships Promotions Online/Digital Marketing (i.e., CPL, banners and engagement media) Social Media (i.e., You Tube, Twitter, Facebook, etc.)

Public Relations Mobile Marketing

Under this contract, all aspects of this requirement will be structured around performance outcomes, without unnecessarily specifying performance "how to” processes. The Army seeks to allow the agency to propose what it believes to be the "best value” manner of successfully achieving the specified end result.

1.3 Objectives: To accomplish the recruiting mission the marketing campaign must successfully:

Transform and change the mindset of the target audiences by educating prospects and influencers that the Army is the most engaged, versatile and technologically savvy of the military services.

Create strong Army Brand recognition and equity.

Showcase the depth, breadth and value of Army opportunities to all qualified individuals and their influencers.

Inspire internal and external audiences with the history and values of the Army as it leads the way to new technologies, new ways of thinking and new frontiers of national defense.

1.4 Scope: The United States Army requires a full range of professional marketing and advertising communications services in support of a nationwide marketing program for personnel acquisition and retention programs for the Office of the ASA (M&RA), Washington, D.C and the AMRG, Arlington, VA. These organizations constitute the requiring activities for the contract. The contractor shall provide a full range of services from the development of a tactical advertising strategy through the production of a wide-range of advertising formats (i.e., TV, digital, radio, print, internet, event marketing, direct marketing, social media, etc.).

1.5 General Information

1.5.1 Quality Control: Quality Control is the responsibility of the contractor. It is the prime contractor’s responsibility to manage all partners and subcontractors. The contractor is responsible for the delivery of quality services/supplies to the Government (see FAR 52.246-1, Contractor Inspection Requirements).

1.5.2 The Contractor shall develop, implement and maintain an effective Quality Control System which includes a written Quality Control Plan (QCP). The QCP shall implement standardized procedure/methodology for monitoring and documenting contract performance to ensure all contract requirements are met. The Contractors’ QCP must contain a systematic approach to monitor operations to ensure acceptable services/products are provided to the Government. The QCP, as a minimum, shall address continuous process improvement; procedures for scheduling, conducting and documentation of inspections; discrepancy identification and correction; corrective action procedures to include procedures for addressing Government discovered non-conformances; procedures for root cause analysis to identify the root cause and root cause corrective action to prevent re-occurrence of discrepancies;

procedures for trend analysis; procedures for collecting and addressing customer feedback/complaints. The contractor shall upon request provide to the Government their quality control documentation. Any changes shall be provided to the KO and COR at least seven work days prior to implementation. The contractor shall submit all QC reports/findings to the COR no later than five work days after the end of each month.

- The contractor shall submit changes to the QC plan to the KO within seven working days prior to implementation of proposed changes.

- At a minimum, the contractor shall develop quality control procedures that address the performance standards identified in this PWS. The contractors plan shall include, as a minimum, the following:

- An inspection system covering the services stated in the contract specifying areas to be inspected on a scheduled or unscheduled basis and the title of the individuals who will perform the inspections.

- A method of identifying deficiencies in the quality of service performed before the level of performance becomes unacceptable.

- A file of all inspections conducted by the contractor and any corrective action taken. The contractor shall make documentation available to the government throughout the term of the contract.

After government acceptance of the quality control plan the contractor shall receive the Contracting Officer’s acceptance in writing of any proposed change to their QC system.

1.5.3 Quality Assurance: The government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is a Government only document primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the requirements of the contract.

1.5.4 Federal Government Holidays: Contractors shall not be required to provide on-site support services on Federal Holidays or when Executive Departments and Agencies of the Federal Government are closed by Executive Order by the power invested in the President of the United States of America. Contractors shall be required to follow their respective company policy in regards to holiday and leave reporting. The following days in each calendar year are identified as Federal Holidays:

New Year’s Day 1st day of January Martin Luther King Jr.'s Birthday 3rd Monday of January Presidents Day 3rd Monday of February Memorial Day Last Monday of May Independence Day 4th day of July Labor Day 1st Monday of September Columbus Day 2nd Monday of October Veterans Day 11th day of November Thanksgiving Day 4th Thursday of November Christmas Day 25th day of December

1.5.5 Hours of Operation: The contractor is responsible for conducting business, between the hours of 8:00 AM through 5:00 PM, Eastern Time, Monday thru Friday except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. For other than firm fixed price contracts, the contractor will not be reimbursed when the government facility is closed for the above reasons. The Contractor must at all times maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons. When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the workforce are essential.

1.5.6 Period of Performance: The Period of Performance is outlined in Section F, Deliveries or Performance.

1.5.7 Place of Performance: The work to be performed under this contract will be performed at a combination of the contractor’s facilities and/or government facilities, or field locations to be determined at the task order level.

1.5.8 Type of Contract: The government will award a Single Award Indefinite Delivery, Indefinite Quantity (IDIQ) contract that allows for Firm-Fixed-Price, Cost Plus Award Fee, Cost Plus Fixed Fee, and Cost Reimbursement type task orders.

1.5.9 Security Requirements: Reserved.

1.5.9.1 Physical Security: The contractor shall be responsible for safeguarding all government equipment, information and property provided for contractor use. The Contractor shall submit and maintain a system, of its own choosing, with all the appropriate paperwork identifying personnel requiring access to supplied information technologies and systems, and security clearance. The contractor shall ensure all personnel requiring access to government owned or supplied information technologies and systems submit appropriate paperwork for Army security clearance. The contractor shall notify the COR of any personnel who no longer need access to government-owned or supplied information technologies and systems, access to information or material governed by the Freedom of Information Act, information designated as For Official Use Only, and/or proprietary information.

1.5.9.2 Personnel Security Investigations: Most contractor personnel will require access to or use of government owned or supplied information technologies and systems, access to information or material governed by the Freedom of Information Act and information designated as For Official Use Only and/or proprietary information.

Personnel shall be subject to a background check with a National Agency Check with Local Agency and Credit check (NACLC) by submitting Standard Form (SF) 85P/SF85PS. The NACLC will also include a requirement for fingerprint cards in accordance with Army Regulation 25-2, Information Assurance.

1.5.9.3 AT Level I Training: All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 30 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee, to the COR or to the contracting officer, if a COR is not assigned, within 14 calendar days after completion of training by all employees and subcontractor personnel. AT level I awareness training is available at the following website: http://jko.jten.mil.

1.5.9.4 Access and General Protection/Security Policy Procedures. This standard language text is for contractor employees with an area of performance within an Army controlled installation, facility or area. Contractor and all associated sub-contractors employees shall comply with applicable installation, facility and area commander installation/facility access and local security policies and procedures (provided by government representative). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office.

Contractor workforce must comply with all personal identity verification requirements as directed by DOD, HQDA and/or local policy. In addition to the changes otherwise authorized by the changes clause of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

1.5.9.5 iWATCH Training: The contractor and all associated sub-contractors shall brief all employees on the local iWATCH program (training standards provided by the requiring activity ATO). This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 calendar days of contract award and within 7 calendar days of new employees commencing performance with the results reported to the COR NLT 45 calendar days after contract award.

1.5.9.6 Army Training Certification Tracking System (ATCTS) registration for contractor employees who require access to government information systems. All contractor employees with access to a government info system must be registered in the ATCTS (Army Training Certification Tracking System) at commencement of services, and must successfully complete the DOD Information Assurance Awareness prior to access to the IS and then annually thereafter.

1.5.9.7 OPSEC Training: Per AR 530-1 Operations Security, the contractor employees must complete Level I OPSEC Awareness training. New employees must be trained within 30 calendar days of their reporting for duty and annually thereafter.

1.5.9.8 Information assurance (IA)/information technology (IT) training: All contractor employees and associated sub-contractor employees must complete the DoD IA awareness training before issuance of network access and annually thereafter. All contractor employees working IA/IT functions must comply with DoD and Army training requirements in DoDD 8570.01, DoD 8570.01-M and AR 25-2 within six months of appointment to IA/IT functions.

1.5.9.9 Information assurance (IA)/information technology (IT) certification: Per DoD 8570.01-M, DFARS

252.239.7001 and AR 25-2, contractor employees supporting IA/IT functions shall be appropriately certified upon contract award. The baseline certification as stipulated in DoD 8570.01-M must be completed upon contract award.

1.5.10 Special Qualifications: Reserved.

1.5.11 Post Award Conference/Periodic Progress Meetings: The Contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5, Post Award Orientation. The Contracting Officer, COR, and other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings the Contracting Officer will apprise the contractor of how the government views the contractor's performance and the contractor will apprise the Government of problems, if any, being experienced.

Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the Government. The contractor shall participate in an Army executed post award conference conducted at the contractor’s location within two weeks of contract award and prior to the start of contract operations. The contractor shall coordinate with the Contracting Officer to set the conference date.

1.5.12 Contracting Officer Representative (COR): The COR will be identified by separate letter. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the Contractor performs the technical requirements of the contract;

perform inspections necessary in connection with contract performance; maintain written and oral communications with the Contractor concerning technical aspects of the contract; issue written interpretations of technical requirements, including Government drawings, designs, and specifications; monitor Contractor's performance and notify both the Contracting Officer and Contractor of any deficiencies; coordinate availability of government furnished property; and provide site entry of Contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the Contractor, states the responsibilities and limitations of the COR, especially with regard to changes in cost or price, estimates or changes in delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting order.

1.5.13 Key Personnel: The Contractor shall provide a management team for the Army marketing and advertising account. The management team includes all program managers necessary to execute all facets of the Army marketing and advertising account. The contractor shall designate a single management Point of Contact (POC) with the authority to bind the contractor and who shall be telephonically available to accomplish the administrative, managerial and financial aspects of the contract during normal business hours of 8:00 AM through 5:00 PM, Eastern Time, Monday through Friday excluding Federal holidays. When the POC is not available, the contractor shall designate an individual to act for the POC. The contractor shall submit the names, addresses, e-mail addresses, and telephone numbers of the POC and alternate in writing to the Contracting Officer (KO) and Contracting Officer’s Representative (COR) three days prior to contract start or prior to implementation of any change to the POC designation or contact information.

1.5.13.1 Management of Partner Agencies: The Contractor shall manage internal team and Partner Agencies, resources, and training requirements required for the operation of the Army Marketing and Advertising Account at the strategic level. Program Management labor shall be included and will be part of the Core Operations effort.

1.5.13.2 Personnel Contact Rosters: The Contractor shall provide the KO and COR an initial list of employees assigned to the Army account within ten calendar days of contract award. This list shall include each employees full name, job title, phone number, email address and location where work will be performed. The Contractor shall notify the KO and COR, in writing, of any additions, deletions, or changes in work assignments on a monthly basis.

1.5.13.3 Program Manager: Program Management pertains to the management actions/activities taken by the prime contractor's Senior and mid-level management team with regard to the planning and ongoing daily execution direction/oversight of the overall IDIQ basic contract and the major programs for all approved tasks/projects executed by the Prime, its affiliated partners, and as well as the management and oversight of its sub-contracted partners. Contractor Program Management provides the planning direction and task guidance that enables the Contractor (prime, partner and subcontractor) to execute, assess and revise approved projects to ensure success.

1.5.13.4 Project Management: Project Management pertains to those management actions and activities specifically related to the execution, assessment and revision of specific projects directed and approved for execution in the Army's Annual Marketing Plan (AMP).

1.5.14 Identification of Contractor Employees: The Contractor (to include subcontractors) shall provide each employee an Identification (ID) Badge, which includes at a minimum, the Company Name, Employee Name and a color photo of the employee. ID Badges for Key Personnel shall also indicate their job title. ID Badges shall be worn at all times during which the employee is performing work under this contract at a Government Installation and/or working at events/projects. Each Contractor (to include subcontractors) employees shall wear the ID Badge in a conspicuous place on the front of exterior clothing and above the waist except when safety or health reasons prohibit. The Contractor (to include subcontractors) shall be responsible for collection of ID Badges upon completion of the contract or termination of employee. A listing of issued identification cards shall be furnished to the Contracting Officer prior to the contract performance date and updated as needed to reflect Contractor and Subcontractor personnel changes. All contract personnel attending meetings at Government locations, answering Government telephones, and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor participation is appropriately disclosed.

1.5.15 Supervision of Contractor Employees: The Government will not exercise any supervision or control over Contractor or subcontractor employees while performing work under the contract. Such employees shall be accountable solely to the Contractor, not the Government. The Contractor, in turn, shall be accountable to the Government for Contractor or subcontractor employees.

1.5.16 Contractor Travel: The Contractor will be required to travel within the Continental United States (CONUS) and Outside the Continental United States (OCONUS) during the performance of this contract to attend meetings, conferences, productions, events and training. The contractor may be required to travel to off-site training locations and to ship materials to these locations in support of this PWS. The COR may direct travel via a Letter of Technical Direction at the amount not to exceed the amount as expressed by the Contracting Officer at the Task Order level.

The Contractor shall document all travel plans to include departure and arrival location, duration, arrangements, purpose and estimated costs. This documentation shall be presented to the Government COR for approval prior to the commencement of travel. This documentation shall be included as an attachment to the Monthly Status Report at the Task Order level. Any travel taken without appropriate documentation and prior authorization by the KO, may be subject to non-reimbursement. The Contractor shall be authorized travel expenses consistent with the substantive provisions of the Joint Travel Regulation (JTR), Federal Acquisition Regulation (FAR) 31.205-46, and the limitation of funds as specified in the contract and/or task order with appropriate justification.

1.5.17 Other Direct Costs: This contract will allow for Other Army Account Expenses at the Task Order level.

1.5.18 Data Rights/Ownership of Media: The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.5.18.1 Creative Products: All creative work shall be original and shall be submitted in such form as specified by the Army for review and approval by the appropriate Army approving official. The contractor shall maintain, inventory, and preserve all film footage, print material, digital products etc. No items can be destroyed or discarded without prior approval from the COR.

1.5.18.2 Transition of Creative Products: If a transition between contractors is required, the Army will provide copies of all current and historical/prior agency Army advertising, including television and radio commercials, print and electronic advertisements, fulfillment items, etc. The incoming contractor shall obtain details of the copyrights, music rights and talent contracts from the outgoing contractor for file and continued use.

1.5.18.3 Existing Musical Compositions: With respect to any musical composition not first produced or composed in the performance of work under this contract but which is incorporated into any live or recorded television, online video or radio spot, or other production furnished hereunder, the license granted under the “Rights in Data” clause of the contract shall be limited solely to the live or recorded television or radio spot or other production which incorporates such musical composition.

1.5.18.4 Exhibition Rights: Any advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other production ordered hereunder will be exhibited or used by the government on a non-profit basis only. Proposals submitted hereunder shall include the cost of acquisition of only those rights or release instruments as are necessary for such non-profit exhibitions.

1.5.18.5 Delivery or Release Instruments and Licenses: The contractor shall furnish, in duplicate, the release instruments and licenses required by the clauses of this contract and shall deliver such release instruments and licenses to the COR on or before the final delivery date of the advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other productions to which such release instruments and licenses relate.

1.5.18.6 Reproduction Materials: All creative concepts developed by the contractor are the property of the government and shall only be used by the contractor as part of contract performance. All end and finished products developed by the contractor become the property of the government, subject to any licenses, releases or permission granted by third parties for materials incorporated into the finished products.

1.5.18.7 Camera-Ready Materials: All camera-ready materials, such as mechanicals and photos, in their entirety shall be the property of the government. Photographs, slides, film footage, trims and cuts, excess to the final accepted product, shall be the property of the government.

1.5.18.8 Dissemination of Information: There shall be no release, dissemination or publication within or outside any government agency, except within and between the contractor and subcontractors, of any information provided by the government or any supplies developed under this contract or contained in the reports to be furnished pursuant to the contract without the prior written approval of the COR.

1.5.18.9 Cooperation with the Army Marketing and Research Group: The contractor shall coordinate various aspects of creative design with the Army Marketing and Research Group including the use of Government capabilities to design and produce printed creative products, sales, literature, posters, signage, and develop and produce videos.

1.5.18.10 Television and Video Content: The contractor shall maintain all film masters and master videotapes along with complete documentation concerning talent contracts, music rights, and any other information needed to determine legal issues involving network, spot television, syndicated or cable broadcast television, or any online video, or any other use or distribution of any and all video products to any audience at any time. All raw film or video footage is the property of the Army and shall be provided by the contractor, on request, at any time with use limited only by talent contracts.

1.5.18.11 Industrial Rights: Full industrial rights shall be obtained for unrestricted usage of the products whenever possible.

1.5.18.12 Talent Release Forms: The contractor shall maintain the talent release forms on all talent, including Soldier talent, seen in any advertising products.

1.5.18.13 Radio: The contractor shall deliver original spots and scripts to the government. Provisions concerning music rights and talent contracts are the same as specified above.

1.5.19 Organizational Conflict of Interest: The contractor’s current clients shall not represent a conflict of interest with the Army account or brand. The contractor shall not represent nor participate in a solicitation for advertising services with any of the other U.S. military services throughout the duration of this contract. Please see further instruction in Section H, Special Contract Requirements, for further detail.

1.5.20 Personally Identified Information (PII): Where Personnaly Identitfiable Information (PII) is required, the Contractor shall ensure data in transit and data at rest are encrypted as per AR 25-2. The Contractor shall ensure compliance with the DOD PII procedures, specifically, DOD Directive 5400.11 and DOD 5400.11-R.

1.5.21 PHASE IN /PHASE OUT PERIOD: To minimize any decrease in productivity and to prevent possible negative impacts on additional services, the Contractor shall have personnel on board, during the phase in/ phase out periods. During the phase in period, the Contractor shall become familiar with performance requirements in order to commence full performance of services on the contract start date. The Contractor shall coordinate, execute and complete a phase-in/out operations plan for the Army marketing and advertising account. The phase-in/out plans will identify the activities and tasks in which the incoming contractor shall work with the Army and the outgoing contractor. These activities and tasks include, but are not limited to, the transition of the following: all scheduled events; all infrastructure (LEADS database, 1-800#, fulfillment center, leads data entry, and asset storage); media buys (national and local); scheduled public relations activities; government property; performance data; and assumption of all sponsorships and agreements). During phase-in period, the contractor will be familiarized with the Army and its missions. The phase-in/out period will utilize a phased process, dependent upon programs in progress.

The Annual Marketing Plan for the current fiscal year will remain in effect and will be modified as necessary. The incoming contractor shall be responsible for creation of the upcoming Annual Marketing Plan for the follow-on fiscal year.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1 CONTRACT ADMINISTRATOR. The official Government representative delegated authority by the Contracting Officer to administer a contract. This individual is normally a member of the appropriate Contracting/Procurement career field and advises on all technical contractual matters.

2.1.2 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or services to the government. The term used in this contract refers to the prime.

2.1.3 CONTRACTING OFFICER. A person with authority to enter into, administer, and/or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.4 CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.5 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.6. DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.7 GOVERNMENT-FURNISHED PROPERTY (GFP) OR GOVERNMENT PROPERTY (GP). Property in the possession of, or directly acquired by, the Government and subsequently made available to the Contractor.

2.1.8 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.9 PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.10 PROGRAM. The term program is utilized in this contract to mean the management of Army account and related projects under this contract at the strategic, enterprise level.

2.1.11 PROJECT. The term project is utilized in this contract to mean the initiating, planning, executing, controlling, and closing the work executed at the task order level.

2.1.12 QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are acceptable and in accordance with established standards and requirements of this contract.

2.1.13 QUALITY ASSURANCE SPECIALIST. An official Government representative concerned with matters pertaining to the contract administration process and quality assurance/quality control. Acts as technical advisor to the Contracting Officer in these areas.

2.1.14 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.15 QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.16 SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.17 WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.18 WORK WEEK. Monday through Friday, except for Federal holidays unless specified otherwise.

2.2. ACRONYMS:

ADS Advertising Direction Sheet AFP Award Fee Plan AFDO Award Fee Determining Official AQL Acceptance Quality Limits AMEDD Army Medical Department AMP Annual Marketing Plan AMRG Army Marketing and Research Group AOR Area Of Responsibility AR Army Regulation ARISS Army Recruiter Information Support System ASA (M&RA) Assistant Secretary of the Army (Manpower and Reserve Affairs) AT Anti-Terrorism ATCTS Army Training Certification Tracking ATO Anti-Terrorism Office CAP Contractor Acquired Property CLIN Contract Line Item Number CMR Contract Management Reporting CONUS Continental United States COR Contracting Officer Representative CPARS Contract Performance Assessment Reporting System CRM Customer Relationship Management DFARS Defense Federal Acquisition Regulation System DOD Department of Defense EMM Enterprise Marketing Management EOD Explosive Ordinance Device FAR Federal Acquisition Regulation FSC Federal Service Code GFP Government Furnished Property GPO Government Printing Office IAW In Accordance With IRB Institutional…