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Base
LABOR CATEGORIES AND BLENDED LABOR RATES
HOURS
RATE PER HOUR
EXTENDED TOTAL AMOUNT
Account Service Dept.
- 0
0
$ - 0
Creative Dept.
10,261
0
$ - 0
Production Dept.
4,408
0
$ - 0
Media Planning Dept.
16,302
0
$ - 0
Media Buying Dept.
10,647
0
$ - 0
Strategic Planning & Research Dept.
0
0
Public Relations Dept.
34,940
0
$ - 0
Promotion/Event Marketing Dept.
76,992
0
$ - 0
0
Direct Marketing Dept.
1,046
0
$ - 0
0
Database Marketing/Fulfillment & Telemark Dept.
226
0
$ - 0
0
0
Digital/Web/Interactive/Social Media Dept.
2,592
0
$ - 0
Web Programming and Maintenance Dept.
1,864
0
$ - 0
0
Local/Field Acct. Service Dept.
30,280
0
$ - 0
0
Local/Field Media Dept.
18,213
0
$ - 0
0
0
$_____________
Contract Administration/Financial Dept.
0
0
0
Dept Descr
Marketing Communications Agency
Department Descriptions
Account Service
Includes all personnel responsible for managing and coordinating all aspects of the overall relationship with the U.S. Army. Such positions could include, but are not limited to, Account Directors or Managers, Account Supervisors, Account Executives, Assistant Account Executives, and Account Coordinators. This function does not include personnel responsible for Army Local/Field Marketing (see below).
Creative
Includes all personnel responsible for the creation of advertising/marketing messages, in whatever offline or online media form. Such positions could include, but are not limited to Group Creative Directors, Creative Directors, Art Directors, Writers and Designers.
Production
Includes all personnel responsible for the production of creative advertising in whatever offline or online media form. Such positions could include, but are not limited to television, radio and print Producers and Production Assistants, Digital Producers, Proofreaders, Talent Managers, Art Buyers and Trafficking Managers.
Media Planning
Includes all personnel responsible for the development and assessment of media plans, both offline and online, and covering all traditional and non-traditional forms. Such positions could include, but are not limited to, Group Media Directors, Media Directors, Media Planners, Assistant Media Planners, Media Research, and Communications Channel Planners and Strategists. This function does not include personnel responsible for Army Local/Field Media (see below).
Media Buying
Includes all personnel responsible for the purchase and post-analysis of all offline and online media including, but not limited to: national broadcast, spot broadcast, magazine, newspaper, out-of-home, internet, and all other interactive and non-traditional media. Such positions could include, but are not limited to: Broadcast Managers and Buyers, Print Managers and Buyers, Out of Home Managers and Buyers, Digital/Online Managers and Buyers, and Analysts. This function does not include personnel responsible for Army Local/Field Media (see below).
Strategic Planning and Research
Includes all personnel responsible for strategic research and planning, advertising and communications research, and marketing program performance assessment. Such positions could include, but are not limited to, Strategic Planners, Research Directors, Research Supervisors, Research Planners and Analysts.
Public Relations
Includes all personnel responsible for the planning, execution, and measurement of public relations programs. Such positions could include, but are not limited to: Account Directors or Managers, Account Supervisors, Account Executives, Media Relations, and Planning and Research staff.
Promotion/Event Marketing
Includes all personnel responsible for the planning, execution, and measurement of promotion and event marketing programs. Such positions could include, but are not limited to: Account Directors or Managers, Account Supervisors, Account Executives, Creative Directors, Art Directors, Writers, Designers, Strategy and Planning staff, Sponsorship and Talent Management, and Project Managers.
Direct Marketing
Includes all personnel responsible for the planning, execution, and measurement of direct response and database marketing programs, both offline and online. Such personnel could include, but are not limited to: Account Directors or Managers, Account Supervisors, Account Executives, Strategy and Planning staff, Analysts, Creative Directors, Art Directors, and Writers.
Database Marketing/Fulfillment and Telemarketing
Includes all personnel responsible for overall management of the current Army Leads Evaluation and Distribution Systems (LEADS) and ongoing development of periodic management reports. This department also provides oversight of the daily operation of inbound telemarketing support for both Interactive Voice Response (IVR) and Live Operator. Maintains audit trail reporting system and recovery procedures.
Digital/Web/Interactive/Social Media (Strategy, Concepts, Design)
Includes all personnel responsible for the planning, concepting and design related to the Army’s websites, and for any other digital/interactive design and content needs not covered under the creative, media and production functions listed above. Such needs might include, but are not limited to: CD-Rom/DVD design and execution, interactive displays/kiosks/signage, interactive gaming, social media, mobile media and e-commerce initiatives. Personnel could include, but are not limited to: Account Directors or Managers, Account Supervisors, Account Executives, Project Managers, Creative Directors, Art Directors, Writers, Digital Designers, Producers, Analysts, and Planning and Research staff.
Web Programming and Maintenance
Includes all personnel responsible for programming, technical support and maintenance for the Army’s websites (goarmy.com and various other specialty sites promoting and publicizing the Army).
Local/Field Account Service
Includes all Account Service personnel performing any field service duties in locations outside the main office where the agency is conducting business on behalf of the Army. The Army will provide office space and computers for these individuals.
Local/Field Media
Includes all personnel responsible for a centrally managed system designed to plan, and traffic all local media in support of recruiting Brigades and Battalions. This department also facilitates the purchase of local exhibit and convention space, added value advertising packages, cinema advertising, local sports sponsorships, and outdoor public or paid advertising.
Contract Administration/Financial Management
Includes all personnel responsible for maintaining and controlling all budgets, vendor payments, travel expenses, timekeeping records, and financial records; as well as the preparation, coordination, negotiation, and administration of the contract with the Army, including fiscal management of all subcontracts.
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