AdvisoryPhaseQuestionnaireNov16.pdf

SOURCE SELECTION INFORMATION

SEE FAR 2.101 AND 3.104

ADVISORY PHASE QUESTIONNAIRE

U.S. Army Advertising and Marketing Acquisition

1. Corporate Name:

2. Date Founded:

3. DUNS Number: CAGE Code:

4. Address:

5. Company Representative Name and E-mail address:

6. List any other U.S. offices:

7. Agency Size % Change 2013 2014 2015 2013-2015 Billings (U.S.)

# Employees (U.S.)

7. If this agency is a subsidiary of, or affiliated with, another company or advertising agency, please discuss your relationship with the parent, affiliates and with other offices of your company.

For the questions in this section, please respond for your “lead” office only – that is, the agency office that would manage the Army account should it be awarded to you.

1. Please identify what you consider to be your agency’s particular strength(s) or area(s) of expertise in marketing communications development and execution.

2. Agency Size (Lead Office) % change 2013 2014 2015 2013-2015

I. Corporate Information

II. Lead Agency Office Information

Billings (Lead Office)

# Employees (Lead Office)

3. Client Breakdown by Billing (2015) 4. Billing Breakdown by Media (2015) # Clients Network TV % Over $100 million Spot TV % $50-100 million Cable, syndicated TV % $25-50 million Magazines % $10-25 million Newspaper % Under $10 million Radio % Out of Home % Direct Response % Interactive % Other %

5. Approximate $ Volume as % Total (2015) 6. 2015 Allocation of Payroll (%) Package goods % Account Service % Consumer durables % Creative % Retail % Media (planning, buying) % Gov’t/associations % Research/acc’t planning % Financial services % Print production/traffic % Technology % Broadcast prod./traffic % Other (please specify) % Agency Management % Direct/database % Promotion/event mkting % Interactive/internet % Financial/administration % Other (please specify) %

7. Largest Accounts % of Total Office Billing

a) %

b) %

c) % % Total (for three): %

8. New Account Acquisitions, Past 2 Years Annual Billing

$ Total (New Acquis.):

9. Account Losses, Past 2 Years Annual Billing

$ Total (Acc’t Losses)

1. Please indicate whether your lead office that would be managing the Army account provides the following communications/marketing services (Yes or No):

Strategic Planning/Research Media Planning and Buying Field/Local Service Support Organization Sales Promotion/Event Marketing Public Relations Direct Response/Database Marketing Interactive Marketing (internet, etc.)

African-American Marketing Hispanic American Marketing Asian-Pacific Islander American Marketing Recruitment Marketing Collateral Design/Production

2. For “No” to any of the above, please indicate whether you can currently provide these services through affiliation or partnership with other agencies.

3. Please provide a brief overview of your organization and process for integrating your marketing communications disciplines and resources on behalf of your clients – both internally within your agency, and externally working with other agency offices, affiliates or partners.

III. Lead Agency/Affiliate Resources

Case Studies Indicate significant (in your eyes) campaign experience for your office in the following areas (provide Client names, dates handled, and specific campaign results). Please be sure to specify your agency’s insights and contributions to the marketing and advertising. In all cases we are looking for demonstration of your agency’s integrated skills across multiple marketing disciplines. You may provide multiple examples (one or more per question) or fewer if you think one example can answer more than one question. However, please limit your written responses to a maximum of three pages per question (you may attach more for work/creative examples).

1. Example of a successful “umbrella” Brand positioning and execution of that positioning across multiple products or services, and using multiple and integrated media.

2. Campaign supporting a product or service that is a “considered purchase”. Identify target efforts aimed at primary “users” as well as supporting efforts aimed at “influencer” targets (e.g., family members, educators or other professions, business targets, government or association groups, etc.)

3. Example of a youth marketing campaign (older teens, college). Demonstrate how the campaign was extended to ethnic markets or provide a separate example of a campaign targeted to ethnic youth.

IV. Agency Work and Experience