RFP_26-374_Advertising_Firm_for_Multistate_Marketing_Campaign_-_Amendment__1.pdf

RFP 26-374 Advertising Firm for Multistate Marketing Campaign – Amendment #1 Page 1 of 1

ADVERTISING FIRM FOR MULTISTATE MARKETING CAMPAIGN

YAVAPAI COLLEGE REQUEST FOR PROPOSAL YC#: 26-374

Schedule of Events

ACTIVITY TIME/DATE

Release RFP September 17, 2025 Questions Due 2:30 PM AZ MST, October 1, 2025 Proposal due date 2:30 PM AZ MST, October 10, 2025

2:30 PM AZ MST, October 17, 2025 Anticipated Award Date December 2025 Anticipated Project Start Date January 2025

January 2026

AMENDMENT #1 10/03/2025

The following clarifications, changes, additions or deletions as amended herein shall modify and supersede the original Solicitation and corresponding Appendices. All other terms, conditions, and statement/scope of work not referenced herein remain as originally stated. Please acknowledge receipt of this Amendment by referencing its number and date in your offer.

This Amendment #1 forms a part of the Solicitation and Contract Documents and modifies them as follows:

1. Extends the Due Date and Time to submit responses to the RFP to Friday, October 17, 2025 at 2:30PM AZ MST.

2. Corrects the Anticipated Project Start Date from January 2025 to January 2026.

3. Revises Section 4.2.2 as follows:

4.2.2 Personnel. Professional credentials and experience (include resumes) of all personnel who will be involved with the project. (see documents)

4. Revises Section 4.2.6 as follows:

4.2.6 Fee Proposal Budget Proposal.

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ADVERTISING FIRM FOR MULTISTATE MARKETING CAMPAIGN

YAVAPAI COLLEGE REQUEST FOR PROPOSAL YC#: 26-374

Notice of Request for Proposal

Competitive sealed proposals for the materials and/or services specified will be received by the Procurement and Contract Services Department of Yavapai County Community College District d/b/a Yavapai College via email to bidresponse@yc.edu by the date and time described within the RFP.

Late proposals will not be considered.

Schedule of Events

ACTIVITY TIME/DATE

Release RFP September 17, 2025 Questions Due 2:30 PM AZ MST, October 1, 2025 Proposal due date 2:30 PM AZ MST, October 17, 2025 Anticipated Award Date December 2025 Anticipated Project Start Date January 2026

RFP Point of Contact:

Kelsey Ream, CPPB Senior Procurement Specialist

Yavapai College Procurement and Contract Services

1100 E. Sheldon Street Prescott, AZ 86301

E-mail: Kelsey.Ream@yc.edu

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DEFINITION OF TERMS

As used in this solicitation, the terms listed below are defined as follows:

Appendices: any item the Solicitation requires an Offeror to submit as part of the Offer.

Bid: a complete and properly signed proposal to do the Work or designated portion thereof for the sums stipulated therein, submitted in accordance with the Bidding Documents.

College: Yavapai County Community College District, doing business as Yavapai College (YC) Contract: the combination of the Solicitation, including the Instructions, the Terms and Conditions, the Specifications and Statement or Scope of Work; the accepted Offer, any Solicitation Amendments (Addenda) or Contract Amendments; Appendices, any Exhibits, and any terms applied by law.

Contract Amendment: a written document signed by the Procurement and Contract Services Officer that is issued for the purpose of making changes in the Contract.

Contractor: any person who has a contract with Yavapai College.

Days: calendar days unless otherwise specified.

Exhibit: any item labeled as an Exhibit in the Solicitation or placed in the Exhibits section of the solicitation.

Gratuity: a payment, loan, subscription, advance, deposit of money, services, or anything of more than nominal value present or promised, unless consideration of substantially equal or greater value is received.

Offer: bid, proposal or quotation.

Offeror: a potential Contractor/Supplier who responds to a Solicitation.

Procurement Officer: the person duly authorized to enter into and administer Contracts and make written determinations with respect to the Contract or his or her designee.

Responsible Bidder (or Offeror): has the capability to perform the contract requirements and the integrity and reliability that will assure good faith performance.

Responsive Bidder (or Offeror): submits a bid/proposal that conforms in all material respects to the Solicitation.

Solicitation: an Invitation for Bids (IFB), a Request for Proposals (RFP), or a Request for Quotations (RFQ).

Solicitation Amendment (or Addendum): a written document that is authorized by the Procurement and Contract Services Officer and issued for the purpose of making changes to the Solicitation.

Subcontract: any Contract, express or implied, between the Contractor and another party or between a subcontractor and another party delegating or assigning, in whole or in part, the making or furnishings of any material or any service required for the performance of the Contract.

Supplier: a person or firm in the business of selling otherwise providing products, materials or services.

YC: Yavapai College, including all locations.

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1.0 GENERAL INFORMATION

1.1 Introduction

Welcoming the first students in 1968, Yavapai College (YC) currently enrolls more than 10,000 students in credit and non-credit classes at numerous sites throughout Yavapai County. YC is a comprehensive community college primarily serving the 235,000 residents of Yavapai County within 8,100 square miles.

YC offers 100 degrees and certificates, four baccalaureate degrees, student and community services, and cultural events and activities. In addition, YC offers strong community education programming, featuring one of the larger Osher Lifelong Learning Institutes in the country.

YC supports and grows the local economy through its Regional Economic Development Center, which provides consulting and training services to townships and municipalities throughout the district. YC is also heavily engaged in providing cultural opportunities to its citizens through classes, inter-collegiate sports, children’s programming, art gallery exhibits, libraries, and performing arts.

The college operates six locations:

Prescott Campus Verde Valley Campus 1100 E. Sheldon Street 601 Black Hills Drive Prescott, AZ 86301 Clarkdale, AZ 86324

Prescott Valley Center Sedona Center 3800 N. Glassford Hill Rd 4215 Arts Village Drive Prescott Valley, AZ 86314 Sedona, AZ 86336

Chino Valley Center Career & Technical Education Center (CTEC) 2275 Home Manor Drive 220 Ruger Road Chino Valley, AZ 86323 Prescott, AZ 86301

YC's core values are excellence, caring, equity, and integrity. These values guide the institution's mission to provide quality higher learning and cultural resources for the diverse populations of Yavapai County.

Its mission is to enrich the community by providing accessible, quality workforce, transfer, lifelong, and cultural learning opportunities.

1.2 Vision Statement

YC ensures that Yavapai County is a premier place to learn, work, and live.

1.3 RFP Purpose

YC is extending this Request for Proposal (RFP), seeking creative, strategic, visionary advertising agencies to strategically develop and execute a marketing campaign for its online bachelor’s degree program. YC represents a cornerstone institution for its peers in the community college landscape. Drawing on the general attributes of a dynamic community college, YC envisions an institution committed to providing accessible, high-quality education, fostering practical skills for workforce development, offering flexible learning pathways, and deeply engaging with the local community. YC is in the process of taking a monumental leap: Launching online bachelor's degree programs into broader markets. This expansion is a direct response to the evolving, dynamic educational landscape, as well as the increasing demand for advanced, and flexible learning opportunities. The overall goal of the campaign is to significantly increase

YC RFP#: 26-374 Advertising Firm for Multistate Marketing Campaign Page 4 of 11 awareness, inquiries, and ultimately, enrollment in YC's new online bachelor's degree programs within its target Designated Market Areas (DMAs). YC seeks a partner agency to:

1.3.1 Shape a Brand's Evolution: The Selected Offeror will lead the narrative as a trusted community college ascends to offer comprehensive, online four-year degrees, defining its future identity and reach.

1.3.2 Drive Real-World Impact: The Selected Offeror’s strategic insights and creative execution will directly empower students, enabling them to pursue higher education and career advancement without leaving their communities in order to make a tangible difference in people's lives and local economies.

1.3.3 Showcase Full-Spectrum Expertise: YC seeks a partner to able to commit their complete range of capabilities—from incisive market analysis to innovative communication strategy, tactical implementation, and measurable results. It’s an opportunity to demonstrate the Selected Offeror’s strategic depth and creative prowess.

1.3.4 Collaborate on Innovation: Join a partner dedicated to pioneering solutions in higher education, adapting to shifts in learning, and addressing contemporary challenges with forward-thinking approaches.

YC Seeks to empower the Selected Offeror’s agency to leverage its unique strengths and insights to address the challenges described in Section 1.4. YC seeks a partner who can demonstrate deep strategic thinking and innovative tactical execution.

1.4 Background Information

YC is acutely aware of the current state of student enrollment in community colleges and the broader dynamics of higher education. This landscape is characterized by:

1.4.1 Fluctuating Enrollment: Community colleges often navigate changing enrollment patterns, influenced by economic factors and evolving perceptions of educational value.

1.4.2 Rising Demand for Online Offerings: The imperative for flexible, accessible online programs has intensified significantly. This is driven by diverse student demographics, including working professionals, parents, and those in remote areas, seeking education that fits their lives.

1.4.3 Shifts in Learning Modalities: Beyond traditional models, there is a growing emphasis on hybrid learning, competency-based education, stackable credentials, and lifelong learning, demanding more personalized and adaptive educational experiences. YC is positioned to meet these demands with its new online bachelor's degrees.

1.5 Budget

The estimated annual budget for the advertising campaign is set at $300,000, including agency retainer fees, media purchases, and associated commissions. This amount is not a guarantee, however, and the Selected Offeror’s services will be used on an as-needed basis.

2.0 SCOPE OF WORK

The Selected Offeror will be expected to provide the following services:

2.1 Market Research

2.1.1 Conduct research to identify advertising opportunities for the new bachelor's degree programs offered by YC.

• Analyze target audiences

• Demographics

• Psychographics

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• Market trends

2.1.2 Collect and analyze data on potential student needs, preferences, and behaviors.

2.2 Competitive Analysis

2.2.1 Research competitors offering similar programs in target markets.

2.2.2 Assess competitors' strengths, weaknesses, positioning, and marketing strategies.

2.3 SWOT Analysis

2.3.1 Identify the new program’s strengths, weaknesses, opportunities, and threats in the new markets.

2.3.2 Provide actionable insights based on the analysis.

2.4 Strategic Advertising Plan Development

2.4.1 Develop a comprehensive advertising strategy tailored to launching bachelor's degree programs in new markets.

2.4.2 Define key messaging, positioning, and brand differentiation.

2.4.3 Create measurable goals and objectives to allow YC to measure the success of the advertising plan

2.5 Tactics and Implementation

2.5.1 Develop tactical plans for the following areas:

• Advertising and creative development.

• Digital and traditional media advertising (e.g., social media, search engine marketing, print, radio, and TV).

• Public relations and outreach campaigns.

• Community engagement and partnerships.

2.5.2 Media planning, buying, and placement.

2.6 Execution

2.6.1 Implement the approved marketing and advertising campaigns. This includes media production and purchasing.

2.6.2 Ensure consistent messaging and branding across all channels.

2.7 Tracking and Reporting

2.7.1 Develop mechanisms to track campaign performance and effectiveness (KPIs, analytics, dashboards).

2.7.2 Provide regular updates and reports on campaign progress and results.

2.7.3 Analyze outcomes and refine strategies based on data insights.

3.0 PROPOSAL CONTENT

3.1 Addressing Scope of Work

Offeror’s proposals shall describe, in detail, how Offeror intends to address each element of the Scope of Work, as described in Section 2.

3.2 Agency Information

3.2.1 Overview of the agency/firm, including history, size, services, and relevant expertise.

3.2.2 Contact information for the primary point of contact.

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3.3 Experience and Qualifications

3.3.1 Description of experience with higher education marketing, particularly in launching new programs.

3.3.2 Case studies or examples of similar projects, including measurable outcomes.

3.4 Creative Portfolio

Samples of past creative work (e.g., advertising campaigns, branding projects).

3.5 Budget Proposal

3.5.1 Detailed budget breakdown, including fees for each component of the scope of work, as follows:

Component Hourly Rate # People Allocated Estimated # Hours Required

Strategic Planning and Research

Creative Development Media Planning and Buying

Digital Marketing Account Services, Reporting and Optimization

Offerors must follow this format when providing their pricing information to allow for ease of comparison between Offerors. Additional rows may be added for each Component if multiple staff members who will be working on the project bill at different rates, but pricing should at a minimum be broken out for each component of the SOW.

3.5.2 Clear explanation of pricing structure and payment terms.

3.6 Additional Information

Any additional information or value-added services the agency/firm can provide.

4.0 Evaluation Criteria

Proposals will be evaluated by a team of YC representatives, an Evaluation Committee, in accordance with the following four-step process:

4.1 Step One: Verification that each Offeror has substantially complied with all terms and conditions of the RFP and the Offer is thoroughly and correctly completed and submitted.

4.2 Step Two: All proposals meeting the criteria as presented in step one will then be forwarded to the Evaluation Committee subjected to a “points-earned compliance matrix." Following is the listing of the criteria used for evaluation of proposals under this RFP:

4.2.1 Approach to the Scope of Work. The scope of the services offered and the extent to which they meet or exceed YC’s requirements.

4.2.2 Personnel. Professional credentials and experience (include resumes) of all personnel who will be involved with the project.

4.2.3 Capacity to Perform the Work. The capacity and capability of the respondent to perform the work in question, including specialized services, within the time limitations fixed for the

YC RFP#: 26-374 Advertising Firm for Multistate Marketing Campaign Page 7 of 11 completion of the project. Total resources of the respondent that can be applied to the Project, including the project schedule.

4.2.4 Experience. The record of performance of the respondent with respect to such factors as cost control, quality of work, and ability to meet schedules. Previous experience with similar or like services as outlined in this RFP, including references, level of satisfaction of present and former clients with accounts of comparable size and complexity.

4.2.5 Familiarity. The respondent's proximity to and familiarity with higher educational institutions. Understanding of the scope and work required, as evidenced by the submission, and the ability of the respondent to deliver services as requested. Note that the Offeror must not have an active engagement with clients in higher education, such as universities or colleges, offering Bachelor’s degrees in direct competition with YC at the time of engagement, as it poses an immediate conflict of interest.

4.2.6 Budget Proposal.

4.3 Step Three: Demonstrations by top scoring Offeror(s)

Top scoring Offeror(s) will be asked to develop a presentation based on the following:

4.3.1 Develop a complete advertising plan, communication strategy, and campaign to launch YC’s bachelor’s degree programs in a hypothetical market. Related to advertising the degree programs, the campaign plan must include a SWOT analysis, market plan, budget, goals, and execution. Share of Mind (SoM) and leads must also be included in the plan.

4.3.2 The submission is a complete, comprehensive advertising campaign that includes all facets of an advertising campaign strategy and implementation.

4.3.3 The advertising campaign plan will be used to help select the vendor/agency/firm that will execute an advertising campaign for YC.

4.4 Step Four: Reference check(s) for top scoring Offeror(s)

5.0 PROPOSAL INSTRUCTIONS

Offerors shall not contact the employees of Yavapai College, aside from the Yavapai College Procurement and Contract Services contact concerning this solicitation while the proposal and evaluation are in process. The College will not be responsible for any oral instructions or information made by any Yavapai College employee(s) in regard to this RFP.

5.1 Submission of Offer

5.1.1 How and When Proposals Are Due

Offers in response to this solicitation shall be submitted via email to bidresponse@yc.edu. Offers shall be received before the due date/time listed on page 1. Offers submitted via any method other than email to bidresponse@yc.edu or those that are received after the date/time listed on page 1, shall be rejected. LATE PROPOSALS WILL NOT BE CONSIDERED. No extension or grace period will be given for delays or incomplete proposals caused by internet connectivity problems, file uploading difficulties, or misunderstanding of the requirements or procedures for submission.

5.1.2 Questions regarding the RFP

All Offerors shall carefully examine the RFP documents. Any ambiguities, inconsistencies and/or questions concerning the intent, meaning and/or interpretations of the RFP document shall be submitted via email to bidresponse@yc.edu prior to the due date/ time for questions to be submitted listed on page 1. The Offeror shall not contact or ask questions of the department for which the mailto:bidresponse@yc.edu

YC RFP#: 26-374 Advertising Firm for Multistate Marketing Campaign Page 8 of 11 goods/services are being procured. The Buyer will provide written answers to the questions via email to all participants. Questions submitted after the due date/time will not be answered.

5.1.3 Amendments/Revisions to Request for Proposal

Any interpretation, correction, or change to this RFP will be made via email to all participants. Suppliers are required to acknowledge receipt of the amendment/revision and re-submit a proposal to remain under solicitation consideration. Interpretations, corrections, or changes to this RPF made in any other manner will not be binding, and Offerors shall not rely upon such interpretations, corrections, and changes.

5.1.4 Proposal

Offerors shall provide a straightforward, concise description of the Offeror’s ability to meet/exceed the requirements in the RFP and Proposal Content. Be sure to address all questions. Emphasis should be on completeness and clarity of contents. Additionally, it is recognized that more than one method may be used to accomplish the sought-after services/results. If the Offeror has an alternate method of performing functional tasks, then such method is to be listed as an "alternate” and described in full detail within the RFP response. YC shall be the sole judge as to whether any alternate methodology will be accepted.

5.1.5 Appendices

Failure to submit and/or sign all requested information/documents listed in the RFP may result in the proposal being determined non-responsive and therefore not susceptible for award. If Offeror fails to provide any of the following information, YC may, at its sole option, ask the Offeror to provide the missing information or determine non-responsiveness. Signing with a false statement shall void the submitted proposal/offer and/or any resulting contract. In addition, the Supplier may be excluded from future solicitation participation with Yavapai College and may be subject to such actions as permitted by law.

Fill out, sign (as applicable) and submit via email to bidresponse@yc.edu the Proposal(s) and Appendices listed below:

• Proposal – As specified in Section 3 of this RFP with focus on the Evaluation Criteria in Section 4

• Appendix A – Offer and Acceptance

• Appendix B – References

• Appendix C – Substitute W-9 Form

• Appendix D – Certifications

• Appendix E – Conformance Statement

• Appendix F – Boycott of Israel Disclosure

• Appendix G – Confidential Information Designation

• Appendix H – Forced Labor of Ethnic Uyghurs Ban

• Appendix I – Letter of Insurability

• Appendix J – RFP Terms and Conditions (no submittal required)

5.1.6 Offer Pricing

Yavapai College participates in several cooperative purchasing entities. Please advise if your proposal is based on a contract you have with a cooperative purchasing entity, the applicable contract number, title and term. If you have contracts with more than one of these cooperatives, please provide your quotation based on the pricing most favorable to Yavapai College. Additionally, all Offerors submitting Offers agree that their pricing is valid for a minimum ninety (90) days after Proposal Due Date. If a Best

YC RFP#: 26-374 Advertising Firm for Multistate Marketing Campaign Page 9 of 11 and Final Offer is requested pursuant to a Request for Proposal, an Offeror shall hold its Offer open for ninety (90) days from the Best and Final due date.

5.1.7 Exceptions

Submitted proposals are subject to the terms, conditions, and specifications contained herein and are hereby made part of this request. Offeror shall fill out Appendix E and check “no exceptions” or provide a list of exceptions in the table provided. Please note the College, at its sole discretion, may reject any exceptions listed. Extensive or severe exceptions may cause the rejection of the entire proposal as nonresponsive.

5.1.8 Supplemental Information

Offerors may also submit supplemental information, if necessary, to assist the College in analyzing responses to this RFP. Offerors shall include any supplemental agreement [e.g. Service Level Agreement (SLA) if applicable] that Offeror wishes to have considered as a supplemental agreement to the final contract. Any supplemental agreement accepted by the College would be included as an exhibit to the final agreement between College and Supplier.

5.1.9 Withdrawal/Modification of Proposals

No Offer may be withdrawn or modified after the submission deadline.

5.1.10 Late Proposals

It shall be the responsibility of the Offeror to ensure that the Offer documents are submitted via email to bidresponse@yc.edu no later than the due date and time listed on page 1. Offers received after this time and date will not be considered. Oral, facsimile (fax machine), mail, or computer data transfer proposals will not be accepted.

5.2 Demonstrations

Based on the outcome of the initial evaluation, one or more Offerors may be invited to make a presentation regarding their proposal. The College shall be the sole judge as to the acceptability of the products and/or services offered. If the College elects to have on-site or web-based presentations, Offerors short-listed for oral presentations agree to be available on dates specified by the College. Failure to be available on specified dates may lead the College to elevate another Offer for further consideration.

5.3 Award without Discussion

The College reserves the right to make an award without further discussion of the proposals received;

therefore, it is critical that all proposals be submitted initially in the most favorable terms possible, both economically and technically.

5.4 RFP Cancellation

This Request for Proposal does not constitute a commitment by Yavapai College to award a contract. The College reserves the right to waive any formalities and/or to reject any or all proposals and/or cancel this RFP at any time. Any contract award under this RFP shall be made because it serves the best interest of the College. No contract award shall exist until the Offer and Acceptance (Appendix A) has been executed in writing.

5.5 Cost of Preparing Proposals

Any and all costs associated with the preparation of responses to this RFP, including site visits, oral presentations and any other costs shall be entirely the responsibility of the Offeror and shall not be reimbursable in any manner by the College.

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5.6 Public Records

Proposals become “public records” and shall be subject to public disclosure consistent with A.R.S. § 39-121.

Offerors must invoke the exemptions to disclosure provided by law in the proposal, and must identify data or other materials to be protected and must state the reasons why such exclusion from public disclosure is necessary. Offerors will be responsible for all costs, including attorney’s fees, associated with defending such asserted exemptions from disclosure. Proposals may be reviewed after contract award at the Procurement and Contract Services office during normal working hours by appointment.

5.7 Exclusion of Suppliers from Participating

A Supplier may be removed or suspended from a campus's list of potential Offerors and be prohibited from participating in any of the solicitation processes if there has been a failure, without good cause, to perform in accordance with the terms of a past contract or with any other governmental entity. A Supplier may also be removed or suspended if its performance with respect to a previously awarded purchase order or contract has been unsatisfactory. Such exclusion must remain in effect for at least 90 days after the unsatisfactory performance has been recorded, but shall not exceed a period of 360 calendar days in duration. A Supplier excluded from participating shall be relieved of the prohibition at any time after the 90-day minimum period, upon demonstrating to the campus' satisfaction that the problems, which resulted in the removal or suspension, have been corrected.

6.0 AWARD PROCESS

6.1 Opening

Offers received by the due date and time will be opened electronically. Proposals will not be subject to public inspection until after contract award.

6.2 Clarifications

Upon receipt and opening of proposals submitted in response to this solicitation, Yavapai College may request oral or written clarifications, including demonstrations or questions and answers, for the sole purpose of information gathering or eliminating minor informalities or correcting nonjudgmental mistakes in proposals. Clarifications shall not otherwise afford the Offerors the opportunity to alter or make a material change in its proposal.

6.3 Negotiations

It is anticipated that once the College identifies viable suppliers after evaluation processes, negotiations will take place with elevated Suppliers on costs of services as well as other items that mitigate the College’s risks, and provide the best business terms for the College and the citizens it supports. A best and final offer process may be used by the College to determine the final award. If an agreement cannot be reached with the Supplier(s), the College will then enter into negotiations with the next choice.

6.4 Unit Price Prevails

Where applicable, in the case of discrepancy between the unit price or rate and the extension of that unit price or rate, the unit price or rate shall govern.

6.5 Minor Technicalities

The College reserves the right to waive any minor technicalities as determined by the Procurement and Contract Services representative that are determined to be in the best interests of Yavapai College.

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6.6 Award

In accordance with the Arizona Procurement Code § 41-2534, procurements not exceeding a prescribed amount, award(s) shall be made to the responsible Offeror(s) whose offer is determined to be the most advantageous to the College based upon the evaluation criteria. Only those proposals initially deemed to be responsive and meeting all minimum requirements will be considered.

6.7 Contract Commencement

It is the intent of the College to execute the contract in November 2025. The Award will be made by fully executing Appendix A - Offer and Acceptance. Unsuccessful Offerors will be notified via email upon contract execution but not beforehand. Results will not be given via the telephone. Work shall not commence however until the Selected Offeror’s receipt of a Purchase Order.

6.8 Contract Term

The contract period will be for a one (1) year term with four (4) additional one year renewal options. YC reserves the right to add services, reduce scope of work, or conduct work in phases during the contract period under the same terms and conditions of this agreement. Additional services may be included in the future under the same contract.

6.9 Awarded Offeror Unable to Meet Service Requirements

If an Offeror receives a contract award and is unable to meet the service requirements as outlined in this Solicitation (and subsequent contract), or is unable to hold the contract price, or fails to provide acceptable service as determined by the College, the College reserves the right to go to the next highest ranked Supplier if this determination occurs within a reasonable time period after contract award.

6.10 Contract Inception

An Offer does not constitute a Contract nor does it confer any rights on the Offeror to the award of a Contract. A Contract is not created until the Offer is accepted in writing by the YC Director of Procurement & Contract Services’ signature on the Offer and Acceptance Form. A notice of award or of the intent to award shall not constitute acceptance of the Offer.

6.11 Waiver and Rejection of Rights

Notwithstanding any other provision of the Solicitation, YC reserves the right to:

6.11.1 Waive any minor informality

6.11.2 Reject any and all Offers or portions thereof; or

6.11.3 Cancel the Solicitation

4.0 Evaluation Criteria