LOGO NFMS-LogoGuidelines.pdf
PDF 718 KB Posted
- Attached to
- KSFB Event Merchandising
- Solicitation number
- RFP 235 2600000368 2
- Issued by
- Bath County, Kentucky
About this file
This is a logo guidelines document for the National Farm Machinery Show (NFMS) related to the Kentucky KSFB Event Merchandising contract opportunity. The document establishes brand standards for the consistent use and reproduction of the NFMS logo across marketing and promotional materials. The logo is available in multiple formats including EPS vector, PDF vector, JPEG, and PNG to accommodate various software applications and use cases. Approved color variations include full color, one-color black, and white reverse options, with specific PMS, CMYK, RGB, and HEX color specifications provided. The logo may be reproduced in one-color using either PMS 194 C red or PMS 315 C teal, with tints of black permitted only when using the one-color black version. Vector formats (EPS/PDF) are recommended for commercial printing applications due to their scalability without quality loss, while raster formats (JPEG/PNG) are suitable for web use and general software compatibility, though raster images should not be enlarged.
The guidelines specify strict parameters for proper logo usage, prohibiting stretching, color changes, drop shadows, skewing, tilting, or squeezing of the logo. PNG files are recommended for placement over colored backgrounds due to their transparent background capability, while JPEG files are more universally recognized but retain solid backgrounds. All logos must be scaled with constrained proportions to maintain visual integrity. No pricing terms, set-asides, incumbents, funding requirements, or contract-specific financial details are included in this guidelines document, which serves solely as a brand standards reference for entities involved in KSFB Event Merchandising activities in Kentucky.
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Other files
| File | Type | Posted |
|---|---|---|
| LOGO KSF-2026Logo-YEAR-Color.eps | EPS file | |
| Attachment F - How to Respond to Online Bid through Kentucky Vendor Self Service (16) (3).pdf | ||
| LOGO NAILE Brand Standards.pdf | ||
| Final_RFP_235_2600000368_2_SO_FORM.PDF | ||
| ATTACHMENT B - Vendors' Question Form.xlsx | XLSX spreadsheet | |
| ATTACHMENT E Experience Sheet.docx | DOCX document | |
| Attachment C Cost Proposal Merchandising.xlsx | XLSX spreadsheet | |
| Vendor Questions with Answers.xlsx | XLSX spreadsheet | |
| Final_RFP_235_2600000368_1_SO_FORM.PDF | ||
| Attachment D Mandatory Checklist form.xlsx | XLSX spreadsheet |
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Text version
Using the National Farm Machinery Show Logo
The National Farm Machinery Show (NFMS) logo was designed to showcase the show’s connection to the crop farming community, providing a quick visual tie between the logo and event.
Consistent use is required to maintain clear identification and brand integrity standards for the NFMS. The arrangement and position of typography used within the logo cannot be changed or altered in any way. Always use the logo as a placed graphic.
The NFMS logo is available in EPS vector, PDF vector, JPEG and PNG formats. See the “Reproduction Quality” section of this guide for details on these file types.
Logo Color Variations
One-Color BlackFull Color White Reverse
Logo Colors
The National Farm Machinery Show logo is approved for use in the designated colors and color combinations above, and in one-color using the red (PMS 194 C) or the teal (PMS 315 C). No other colors are permitted. Tints of black are allowed when using the one-color black logo, but no tints are allowed when using the logo in the provided colors.
PMS: 194
CMYK: 0/91/56/34
RGB: 170/39/621
HEX: aa273e
PMS: 315
CMYK: 100/0/15/47
RGB: 0/108/133
HEX: 006c85
Reproduction Quality VECTOR - Uses mathematical points to draw curves and lines. As a result, vector files can be infinitely scaled with no loss in sharpness or quality. The NFMS logo is provided in the EPS or PDF vector format.
� EPS/PDF - Vector is the preferred format for commercial printing; however, not all software programs accept or recognize EPS.
RASTER (BITMAP) - Raster files provide quick and easy placement in almost all software programs, including Word, PowerPoint and Excel, and are the most common formats for web use.
Raster files have limitations because they are made of pixels and become blurry and/or jagged when enlarged or reduced. It is acceptable to reduce a raster image with minimal loss of quality, but raster images should never be enlarged. The NFMS logo is provided in JPEG and PNG raster formats.
� JPEG - Is the most universally recognized; however, JPEG files retain solid backgrounds, making them difficult to place over colors or images.
� PNG - PNG files place with a transparent background, but may not be recognized by some software.
Improper and proper use of the NFMS logo
Do not stretch the logo.
Do not change the logo colors.
Do not add drop shadows or effects to the logo.
Do not use tints of the approved colors.
Do not squeeze the logo. Do not skew the logo. Do not tilt the logo.
Tints of black are permitted.
NOTE: Always scale logos with constrained proportions to prevent “stretching” or “squeezing.” On most computer programs, this is achieved by holding the “Shift” or “Command” key during sizing.
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