LOGO NAILE Brand Standards.pdf
PDF 356 KB Posted
- Attached to
- KSFB Event Merchandising
- Solicitation number
- RFP 235 2600000368 2
- Issued by
- Bath County, Kentucky
About this file
This is a Brand Style Guide document for NAILE related to the Kentucky-based KSFB Event Merchandising contract opportunity. The guide establishes comprehensive branding standards to ensure consistent and recognizable visual identity across all materials and applications. The document specifies the primary logo in a two-color version utilizing PMS P 96-8 C (purple, RGB: 92/42/127) and PMS P 10-8 C (gold, RGB: 243/190/24), along with secondary, tertiary, and supplemental logo variations for different applications. Clear space requirements mandate a minimum one-inch width for printed materials, with spacing established by the height of the letter "R" to maintain maximum visibility and legibility. The guide designates two primary typefaces: Le Mond Courier Standard for body text and Acument Variable Concept Condensed for headlines, with specific applications for H1 and H2 headlines and both short and long body text formats.
The brand standards document includes ten specific logo restrictions prohibiting alterations, redesigns, distortions, proportion changes, rotation, three-dimensional rendering, and any modifications to approved typefaces or design elements. These restrictions are essential to maintaining NAILE's cohesive identity and establishing brand voice and dependability with the target audience. The guide emphasizes that dedication to detail in adherence to these standards will be crucial for creating a sense of expertise and comfort with the audience. No pricing information, set-asides, contract terms, or financial requirements are specified in this brand standards document.
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Other files
| File | Type | Posted |
|---|---|---|
| Final_RFP_235_2600000368_2_SO_FORM.PDF | ||
| ATTACHMENT B - Vendors' Question Form.xlsx | XLSX spreadsheet | |
| ATTACHMENT E Experience Sheet.docx | DOCX document | |
| Attachment C Cost Proposal Merchandising.xlsx | XLSX spreadsheet | |
| LOGO KSF-2026Logo-YEAR-Color.eps | EPS file | |
| Attachment F - How to Respond to Online Bid through Kentucky Vendor Self Service (16) (3).pdf | ||
| LOGO NFMS-LogoGuidelines.pdf | ||
| Vendor Questions with Answers.xlsx | XLSX spreadsheet | |
| Final_RFP_235_2600000368_1_SO_FORM.PDF | ||
| Attachment D Mandatory Checklist form.xlsx | XLSX spreadsheet |
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Text version
BRAND STYLE GUIDE
STYLE GUIDE
BRAND STYLE GUIDES are essential to keeping a brand’s identity consistent and recognizable.
Key elements of this guide will include; primary and secondary logos, colors, and typography.
To create an overarching sense of expertise, it’s crucial for the NAILE identity to remain cohesive and consistent. The NAILE brand will be defined through these guidelines so dedication to detail will be essential.
This commitment to detail will help establish the NAILE brand voice and create a sense of comfort and dependability with our audience.
LOGO DESIGN
LOGOS are the visual cornerstone of the NAILE brand. Our identity will be represented through the logo, which includes fonts and color.
Through time and placement consistency, the logo will come to identify NAILE to our audience.
PRIMARY LOGO / 2-color version
SECONDARY LOGO / 1-color (2 options) TERTIARY LOGO / 1-Color Black SUPPLEMENTAL LOGO / 2-Color
LOGO DESIGN
PRIMARY LOGO - NO BACKGOUND / 2-color version
PRIMARY LOGO - NO BACKGROUND / 1-color (2 options) PRIMARY LOGO - NO BACKGROUND / Black/White version
COLOR PALETTE
COLOR is key in reflecting a positive perception for our brand. Below is the
NAILE color palette. Our primary logo will consist of these two colors.
PRIMARY COLORS
PMS P 96-8 C
RGB: 92/42/127
CMYK: 80/100/12/4
HEX: 5c2a7f
PMS P 10-8 C
RGB: 243/190/24
CMYK: 5/25/100/0
HEX: f3be18
LOGO CLEAR SPACE
SPACING keeps everything in line. NAILE logo should allow plenty of room to breathe so that it maintains maximum visibility and legibility. The clear space rule is important, it is the standard for the logo position and scale on most printed materials. Be sure to mind the clear space rule when enlarging or reducing in size. Do not put any other elements in the clear space.
Minimum size When reproducing our logo, be aware of its size and legibility. A logo that’s too small ceases to provide any useful communication function. Our logo should never appear less than 1 inch in width for any printed materials.
PRIMARY LOGO / SPACING
1 INCH
CLEAR SPACE PERIMETER
DISTANCE THE HEIGHT OF THE “R” ESTABLISHES THE
SPACING, REPRESENTED BY THE LIGHT GRAY SQUARE,
THAT CREATES THE CLEAR SPACE PERIMETER.
LOGO RESTRICTIONS
DO NOT:
1. Alter the marks in any way
2. Use any part of the marks, including individual letters as a mark
3. Redesign, redraw, modify, distort, or alter the proportions of the logo/type
4. Surround the marks with— or place over busy or complex patterns
5. Rotate, condense, render the logo three-dimensionally
6. Add words, images, or any other new elements to the logo
7. Replace the approved typeface with any other typeface
8. Combine the logo with other design elements or effects
9. Adjust the size or position relationship of any element within the logo
10. Add additional copy, line or additional element to the logo
FONTS AND USE
Typeface 2:
Acument Variable Concept Condensed Acument Variable Concept Condensed Bold Acument Variable Concept Condensed Black
Typeface 1:
Le Mond Courier Standard Regular
Le Mond Courier Standard Book Italic Le Mond Courier Standard Bold
HEADLINE H1
Lorem ipsum dolor sit amet.
Headline H2 Lorem ipsum dolor sit amet.
Short Body B1 At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati.
Long Body B2 At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.
Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.
maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.
Typeface 3:
Acument Variable Concept Regular Acument Variable Concept Italic Acument Variable Concept Bold
BRAND / IDENTITY / LOGO
STYLE GUIDE
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