L250315_R001505.pdf
PDF 83 KB Posted
- Solicitation number
- 250315
- Issued by
- Orange County, California
About this file
This is a Purchase Requisition document issued by the Orange County Transportation Authority (OCTA) on behalf of the Los Angeles-San Diego-San Luis Obispo (LOSSAN) Rail Corridor Agency for social media and digital marketing services supporting the Pacific Surfliner marketing program. The requisition authorizes the release of a Request for Proposals (RFP) for qualified consultants to provide comprehensive digital marketing and social media services. The project includes a one-year initial contract term commencing July 1, 2026, and concluding June 30, 2027, with two additional two-year option terms available. The RFP release was scheduled for approval by the LOSSAN Agency Board of Directors at their March 16, 2026 meeting, with final selection approval scheduled for June 15, 2026. Project oversight will be managed by Alyssa Dowdalls, LOSSAN Marketing & Communications Manager, and Marcus Garcia, Senior LOSSAN Business Unit Analyst.
The total budget for the initial one-year term is $450,000, with services directly supporting revenue generation and ridership growth through driving online reservations and brand exposure to both commuters and travelers. The contract will transition from an existing agreement, with the staggered start date allowing adequate time for the transition process. No specific set-asides, incumbent information, or alternative funding sources are identified in the requisition. The document was prepared by Gina Torres and entered into the system on January 27, 2026, with the requisition date required as of the document run date of March 16, 2026.
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Text version
OCTA PRD Run. By: Gina Torres
Run On: 2026/03/16 ***** PURCHASE REQUISITION REPRINT *****
Page: 1
Report: PR8001
- - - - - -- - - - - - - - - - - - - - Authorized - - - - - - - - - - - - - -- - - - - -
ReqNo
R001505
Requested By
Marcus Garcia
Purchasing Question Budget Year 2026
Encumbered N
Grant Funded
Project Manager
ALYSSA DOWDALLS
Is Dept Involved IS INVOLVEMENT - NOT REQUIRED
Warehouse
FOB Fiscal Year 26-27
Purchasing Instructions
AMOUNT: $450,000
DESCRIPTION: Requisition is to release an RFP for social media and digital marketing services for the LOSSAN Agency's marketing program for the Pacific Surfliner. The agreement will include a one-year initial tern in the amount of
$450,000, with two, two-year option terms, with the intial term starting on July 1, 2026, and ending on June 30, 2027, to allow time to transition from the existing agreement. The services provided directly impact revenue and ridership through driving online reservations and brand exposure to both commuters and travelers. Approval to release the RFP is required from the LOSSAN Agency Board of Directors and is scheduled for its meeting on March 16, 2026. Approval of the selection of the firm by the LOSSAN Agency Board of
Directors is scheduled for its meeting on June 15, 2026.
PM: Alyssa Dowdalls, LOSSAN Marketing & Communications
Manager & Marcus Garcia, Senior LOSSAN Business Unit Analyst
(include both on all communications pertaining to this reg)
Item Qty UOM Estimated Price Description
Sec Cd Date Entered Date Reqd
LS 01/27/2026
0001 1 EA 450,000.00 Release ofRFP for Social Media and Digital Marketing Services
Run. By: Gina Torres
Run On: Mar 16,2026
ReqNo
R001505
100.00%
Auth. By Auth.Date Auth. Value
Supplier:
V99999
TBD
Order No
$450,000.00
Actual Price
Page: 1
Report: PR8001 gtorres Highlight gtorres Highlight gtorres Highlight
File details come from the government source that posted it. Updated .