L250315_Public_Notice.pdf

This is a Public Notice issued by the Orange County Transportation Authority (OCTA) on behalf of the Los Angeles-San Diego-San Luis Obispo (LOSSAN) Rail Corridor Agency, soliciting proposals from qualified consultants to provide social media marketing and digital marketing services for the Pacific Surfliner commuter rail service. The project encompasses development and implementation of comprehensive digital marketing strategies across social media platforms and other digital channels to promote ridership and enhance the agency's online presence. The initial contract term is one (1) year, with potential for renewal options to be determined based on performance and agency needs. Specific response deadlines, bidder conference dates, site visit requirements, and award dates should be referenced in the full solicitation documents, as these critical dates are not detailed in this public notice excerpt.

The project budget is established at $450,000 for the one-year initial term. The solicitation invites proposals from qualified consultants, suggesting this opportunity may be open to local, small, or disadvantaged business enterprises depending on California's procurement regulations and OCTA's specific set-aside policies. Funding for this initiative derives from the LOSSAN Rail Corridor Agency and OCTA operating budgets. Additional details regarding pricing structures, payment terms, minimum qualifications for bidders, performance metrics, and any incumbent contractor information would be specified in the complete request for proposals (RFP) documentation.