HTA RFP 27 03 Japan MMA Addendum 1 FINAL 072826.pdf

This is Addendum 1 to RFP 27-03 issued by the Hawaii Tourism Authority, a state agency under the Department of Business, Economic Development & Tourism, for destination brand marketing services targeting the Japan major market area. The addendum updates website references and URLs contained in the original RFP, providing current links to the HTA website, Hawaiian Islands Brand Guidelines, Maemae Toolkit, HTA Research resources, and Resident Sentiment Surveys. The original RFP solicits proposals for comprehensive leisure travel marketing services—with Meetings, Conventions & Incentives (MCI) activities explicitly excluded from scope—with proposals due August 17, 2026. Offerors must demonstrate prior experience as prime contractors on comparable destination marketing initiatives and submit at least three references documenting leisure travel marketing experience.

Proposals must include a Brand Marketing Plan, organizational capacity statement, professional experience documentation, detailed budget worksheets, activity measures, completed Hawaii Standard Qualifications Questionnaire with sworn financial statements, corporate resolution, and conflict-of-interest disclosures. Offerors must disclose conflicts including primary employment in tourism-related industries outside Hawaii, existing relationships affecting performance, work for competing destination marketing services, or contractual restrictions. A Certificate of Vendor Compliance and Certification of Non-Debarment must accompany proposals submitted as two PDF files through the HIePRO system with a transmittal letter on official letterhead. Pricing is not considered confidential and will be subject to disclosure, though actual costs or profit margin information may be designated confidential if clearly identified. No contract value, term length, or renewal options are specified in available materials.