ATTACHMENT 11 Confidential Information List if applicable.docx

This is a Confidential Information List attachment for RFP 27-03, a destination brand marketing services solicitation issued by the Hawaii Tourism Authority (HTA), the state agency responsible for tourism representation and management across the Hawaiian Islands. The RFP seeks a qualified contractor to provide comprehensive destination brand marketing services specifically targeting the Japan major market area, with services limited to leisure travel marketing and explicitly excluding Meetings, Conventions & Incentives (MCI) market segment activities. The attachment serves as a template for offerors to identify and list any portions of their proposals, offers, specifications, protests, or correspondence that they believe should be withheld from public disclosure pursuant to Hawaii Chapter 92F-13 confidentiality provisions.

The document clarifies that pricing itself is not considered confidential information and will not be withheld from disclosure; however, actual costs, production costs, or pricing information that would enable competitors to estimate profit margins may be designated as confidential. Offerors are required to provide a structured list identifying all confidential information by document title, description, page number, and section number for any materials they wish to protect from disclosure. This attachment facilitates the balance between competitive transparency and the protection of proprietary business information during the proposal evaluation process.