ATTACHMENT 10 Partnership Opportunities

This is a partnership opportunities matrix document for the Hawaii Tourism Authority's destination brand marketing contract for the Japan major market area. The document outlines a structured framework for potential partnership activities and marketing initiatives that contractors may propose or implement. The matrix categorizes partnership opportunities across multiple activity types, including travel-related services, trade shows and events, familiarization trips, trade training programs, public relations activities, consumer promotions, and consumer shows or events. Each activity category includes fields for recording the specific location, description, and associated cost to the partner, allowing for detailed tracking and documentation of collaborative marketing efforts. The document appears designed to facilitate the organization and evaluation of various marketing partnership arrangements that may be undertaken as part of the comprehensive destination brand marketing services for the Hawaiian Islands within the Japan market.

The attachment serves as an operational tool for documenting and managing partnership costs and activities related to leisure travel marketing initiatives. While specific pricing information, contract terms, or partnership requirements are not detailed within this matrix template, it demonstrates the contractor's responsibility to potentially coordinate and track multiple types of marketing activities and partnerships across different channels and event types. The framework suggests that various partnership costs will be incurred and documented, with particular emphasis on travel-related activities, trade engagement, consumer-facing promotions, and training initiatives aimed at the Japan leisure travel market.